Webdesign Cambridge at http://www.closeupagency.com/cambridge-web-design - opportunities and pitfalls for businesses with the consumer trend towards using smartphones and tablets increasingly to search for products and services - including considerations of mobile responsive web design.

1. Cambridge Web Design
Business Goes
Mobile

2. Your customers are looking for you on
mobile

3. Smartphone Penetration is on the Rise

4. Since your customers are on mobile ...
as a marketer, you need to be on mobile,
too!

5. Why is going mobile so important?
1. 85% of mobile devices will be web enabled by next year.
2. Mobile search has grown 4x in the past year.
3. 1 in 3 mobile searches have local intent.
4. Search volume forecasts are growth for Desktop 0%, versus +68%
Mobile and +180% Tablet.

6. Is your Website Mobile Responsive?
Mobile responsive web
design means that no
matter how visitors
arrive at your
website ...
by phone, tablet or desktop, they will be
able to view your content ... easily, without
squinting, side to side scrolling ... for the
best user experience and retention

7. The problem (and opportunity) is big...
While nearly 75% of users
prefer a mobile-friendly site,
96% of consumers say
they've encountered sites
that were clearly not
designed for mobile devices.
This is both a big problem
and a big opportunity for
companies seeking to
engage with mobile users!
SOURCE: Google Study, What Users Want Most from Mobile Sites Today, 2012

8. Not having a mobile-friendly site helps your
competitors
A great mobile site experience is becoming increasingly important, and users will
keep looking for a mobile-friendly site until they find one that works for them. That
means your competitors will benefit if your site falls down on the job (and vice
versa).
• 61% of users said that if they didn't
find what they were looking for
right away on a mobile site, they'd
quickly move on to another
site79% of people who don't like
what they find on one site will go
back and search for another
site50% of people said that even if
they like a business, they will use
them less often if the website isn't
mobile-friendly
SOURCE: Google Study, What Users Want Most from Mobile Sites Today, 2012

9. Non-mobile friendly sites can hurt a
company's reputation
It turns out that you can lose more than the sale with a bad mobile experience. A
site that's not designed for mobile can leave users feeling downright frustrated,
and these negative reactions translate directly to the brands themselves.
• 48% of users say they feel frustrated and
annoyed when they get to a site that's not
mobile-friendly
• 36% said they felt like they've wasted their
time by visiting those sites
• 52% of users said that a bad mobile
experience made them less likely to engage
with a company
• 48% said that if a site didn't work well on
their smartphones, it made them feel like the
company didn't care about their business
SOURCE: Google Study, What Users Want Most from Mobile Sites Today, 2012

10. Research confirms what we already suspected -- that today’s website
users are becoming increasingly mobile and actively seek out and
prefer to engage with mobile-friendly sites -- it's sobering when you
think of how quickly and deeply users attitudes can be shaped by
mobile site experiences.
Having a mobile site is no longer just about making a few more sales.
It's become a critical component of building strong brands, nurturing
lasting customer relationships, and making the web work for you.
Visit www.CLOSEUPagency.com to explore
how your Cambridge website can become
mobile friendly or Call us at (226) 444-9718