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IT INDUSTRY AND BOOKS
FOR CHILDREN
WHAT DOES A CHILD WANT? WHAT DO PARENTS WANT? WHAT DO PUBLISHERS
WHAT DOES A CHILD WANT?
MOM’S AND
DAD’A LOVE
AND WARMTH
PLAY
LOADS OF
CANDY FOR
ABSOLUTE
HAPPINESS
WHAT PARENTS WANT FOR THEIR
CHILDREN?
PROVIDE THE
BEST
EDUCATION
LOVE,
HAPPINESS AND
WARMTH
BALANCES DEVELOPMENT
KEEP THEIR
HEALTH
WHAT DO PUBLISHERS WANT?
LIMITLESS
FINANCIAL
BENEFITS
MAKE THEIR
TARGET
AUDIENCE HAPPY
RECOGNITION
COPY PROTECTION
FOR THEIR
PRODUCTS
WHERE DO
THESE WISHES
MEET?
IN AN INTERACTIVE BOOK:
CHILDREN’S WISHES:
PLAY AND PARENTS’ ATTENTION
PARENTS’ WISHES:
DEVELOPMENT AND CARE FOR THEIR CHILDREN
PUBLISHERS’ WISHES:
HAPPY TARGET AUDIENCE, STRONGER IMAGE, NEW
MARKET NICHES
THE CORE OBJECTIVE OF THE
COOPERATION BETWEEN THE IT
INDUSTRY AND CHILDREN’S BOOK
PUBLISHERS LIES
IN THE DEVELOPMENT OF A SAFE AND
USEFUL HIGH-QUALITY PRODUCT SO
AS NOT TO REPLACE BUT USE IN
TANDEM WITH PRINTED BOOK.
BASED ON THE PLOT OF ANY CHILDREN’S
BOOK, IT IS POSSIBLE TO CREATE
PROGRAMS WITH LEARNING GAMES
THAT WILL ACQUAINT CHILDREN WITH THE
MAIN CHARACTERS AND IMPROVE
PARENT-CHILD COMMUNICATION. TO
LEARN ABOUT THE ADVENTURES OF THE
MAIN CHARACTERS, CHILDREN WILL REFER
TO PRINTED BOOK.
COMPUTER PROGRAMS
MAY HELP ENCOURAGE
CHILDREN’S CURIOSITY
ABOUT READING.
TOUCH
SIGHTHEARINGSMELL
TAST
E
BENEFITS OF PRINTED
BOOKS:ENGAGES THE 5 SENSES
PRINTED BOOK IS BEST SUITED
FOR READING AND VIEWING
PICTURES!
ELECTRONIC FORMAT OFFERS MORE – INTERACTIVE
EDUCATIONAL PROGRAMS.
QUESTIONS FACING PUBLISHERS WHO DECIDED TO
RELEASE AN INTERACTIVE BOOK
FINDING FINANCING
FINDING ONE’S WAY IN THE VARIETY OF
COMPUTER GADGETS?
LEGAL ISSUES
DISTRIBUTION
ISSUES
FINDING RELIABLE
PARTNERS
DISTRIBUTION ISSUES:
SPECIALIZED ONLINE MARKETPLACES
PROPRIETARY
MARKETPLACESPOINTS OF SALE
COLLABORATION WITH LIBRARIES
REQUIREMENTS
FOR AN IT-PARTNER
:
Esteemed reputation
Understanding of products
for children
Conscientiousness
Love for children, desire to
make products for their
own children
TEAM:
• PROJECT MANAGER
• BUSINESS ANALYST (OPTIONAL)
• CHILD PSYCHOLOGIST
• SCRIPT WRITER (OPTIONAL)
• CONTENT EDITOR
• USER INTERFACE DESIGNER
• ILLUSTRATOR (OPTIONAL)
• DEVELOPER
• QUALITY ASSURANCE ENGINEER
• AUDIO DIRECTOR
• VOICE ACTORS
REQUIREMENTS FOR AN INTERACTIVE
BOOK:
• AGE APPROPRIATENESS
• DEFINITION OF AGE-
APPROPRIATE REQUIREMENTS
FOR WHAT KNOWLEDGE AND
SKILLS WILL BE MASTERED
AFTER READING THE BOOK
• REQUIREMENTS FOR
ILLUSTRATIONS
• CONTENT SAFETY
• FONTS AND CHARACTER COUNT
AUDIO (VOICE-OVER SCRIPTS ARE
READ EXCLUSIVELY BY NATIVE
SPEAKERS WITH CLEAR DICTION)
TIME SPENT WITH COMPUTER
(PARENTAL CONTROL)
GETTING ELDERLY FAMILY
MEMBERS INVOLVED IN
COMMUNICATION WITH CHILDREN
FEATURES ALLOWING CHILDREN TO
ASSESS THE KNOWLEDGE AND
SKILLS ACHIEVED AFTER READING
THE BOOK
CONSIDER OF CULTURAL AND
GEOGRAPHICAL DIFFERENCES
ONLY WITH ALL THE ABOVE-
MENTIONED EXPERTS WE CAN
GUARANTEE A SAFE AND GOOD-
QUALITY INTERACTIVE LEARNING
BOOK, MEETING ALL THE
REQUIREMENTS.
THE BOOK WHICH YOU COULD
FREELY GIVE TO YOUR OWN
BELOVED CHILD.
OUR
CHILDRE
N
THE MOST IMPORTANT
VIPS
THOSE FOR WHOSE SAKE
WE WORK
THEY ARE WORTH
INVESTING IN INFINITELY
– LOVE, TIME, AND
EFFORT
THEY ARE WORTH
HAVING A HUGE CHOICE
OF QUALITY BOOKS –
BOTH PRINTED AND
INTERACTIVE
POSSESS
ABILITY
AND
CAPABILIT
Y
REALIZE OUR
RESPONSIBILIT
Y FOR THE
FUTURE
CAN PROVIDE
OUR CHILDREN
WITH QUALITY
PRODUCTS,
THUS MEETING
OUR PARENTAL
NEEDS
OUR
CHILDREN
+ WE
AUTHOR TETIANA LYTVYNENKO
CLO@ELEKS.COM TETYANA.LYTVYNENKO@GMAIL.COM
SKYPE:TATIANA_CLOSHKINA
ELEKS.COM E-DESIGN.UA
MORE THAN 8
YEARS OF
EXPERIENCE
WORKING WITH
EDUCATIONAL
COMPUTER
PROGRAMS FOR
CHILDREN
EXPERIENCE IN
MANAGING
TEAMS OF UP
TO 25 EXPERTS
EXPERIENCE IN
DEVELOPING
THE SCHEME
FOR
PRODUCING
INTERACTIVE
BOOKS FOR
CHILDREN
EXPERIENCE IN
CONTENT EDITING
AND SCRIPT
WRITING

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IT INDUSTRY AND BOOKS FOR CHILDREN

  • 1. IT INDUSTRY AND BOOKS FOR CHILDREN WHAT DOES A CHILD WANT? WHAT DO PARENTS WANT? WHAT DO PUBLISHERS
  • 2. WHAT DOES A CHILD WANT? MOM’S AND DAD’A LOVE AND WARMTH PLAY LOADS OF CANDY FOR ABSOLUTE HAPPINESS
  • 3. WHAT PARENTS WANT FOR THEIR CHILDREN? PROVIDE THE BEST EDUCATION LOVE, HAPPINESS AND WARMTH BALANCES DEVELOPMENT KEEP THEIR HEALTH
  • 4. WHAT DO PUBLISHERS WANT? LIMITLESS FINANCIAL BENEFITS MAKE THEIR TARGET AUDIENCE HAPPY RECOGNITION COPY PROTECTION FOR THEIR PRODUCTS
  • 6.
  • 7. IN AN INTERACTIVE BOOK: CHILDREN’S WISHES: PLAY AND PARENTS’ ATTENTION PARENTS’ WISHES: DEVELOPMENT AND CARE FOR THEIR CHILDREN PUBLISHERS’ WISHES: HAPPY TARGET AUDIENCE, STRONGER IMAGE, NEW MARKET NICHES
  • 8.
  • 9. THE CORE OBJECTIVE OF THE COOPERATION BETWEEN THE IT INDUSTRY AND CHILDREN’S BOOK PUBLISHERS LIES IN THE DEVELOPMENT OF A SAFE AND USEFUL HIGH-QUALITY PRODUCT SO AS NOT TO REPLACE BUT USE IN TANDEM WITH PRINTED BOOK.
  • 10. BASED ON THE PLOT OF ANY CHILDREN’S BOOK, IT IS POSSIBLE TO CREATE PROGRAMS WITH LEARNING GAMES THAT WILL ACQUAINT CHILDREN WITH THE MAIN CHARACTERS AND IMPROVE PARENT-CHILD COMMUNICATION. TO LEARN ABOUT THE ADVENTURES OF THE MAIN CHARACTERS, CHILDREN WILL REFER TO PRINTED BOOK.
  • 11. COMPUTER PROGRAMS MAY HELP ENCOURAGE CHILDREN’S CURIOSITY ABOUT READING.
  • 13. PRINTED BOOK IS BEST SUITED FOR READING AND VIEWING PICTURES! ELECTRONIC FORMAT OFFERS MORE – INTERACTIVE EDUCATIONAL PROGRAMS.
  • 14.
  • 15. QUESTIONS FACING PUBLISHERS WHO DECIDED TO RELEASE AN INTERACTIVE BOOK FINDING FINANCING FINDING ONE’S WAY IN THE VARIETY OF COMPUTER GADGETS? LEGAL ISSUES DISTRIBUTION ISSUES FINDING RELIABLE PARTNERS
  • 16. DISTRIBUTION ISSUES: SPECIALIZED ONLINE MARKETPLACES PROPRIETARY MARKETPLACESPOINTS OF SALE COLLABORATION WITH LIBRARIES
  • 17. REQUIREMENTS FOR AN IT-PARTNER : Esteemed reputation Understanding of products for children Conscientiousness Love for children, desire to make products for their own children
  • 18. TEAM: • PROJECT MANAGER • BUSINESS ANALYST (OPTIONAL) • CHILD PSYCHOLOGIST • SCRIPT WRITER (OPTIONAL) • CONTENT EDITOR • USER INTERFACE DESIGNER • ILLUSTRATOR (OPTIONAL) • DEVELOPER • QUALITY ASSURANCE ENGINEER • AUDIO DIRECTOR • VOICE ACTORS
  • 19. REQUIREMENTS FOR AN INTERACTIVE BOOK: • AGE APPROPRIATENESS • DEFINITION OF AGE- APPROPRIATE REQUIREMENTS FOR WHAT KNOWLEDGE AND SKILLS WILL BE MASTERED AFTER READING THE BOOK • REQUIREMENTS FOR ILLUSTRATIONS • CONTENT SAFETY • FONTS AND CHARACTER COUNT AUDIO (VOICE-OVER SCRIPTS ARE READ EXCLUSIVELY BY NATIVE SPEAKERS WITH CLEAR DICTION) TIME SPENT WITH COMPUTER (PARENTAL CONTROL) GETTING ELDERLY FAMILY MEMBERS INVOLVED IN COMMUNICATION WITH CHILDREN FEATURES ALLOWING CHILDREN TO ASSESS THE KNOWLEDGE AND SKILLS ACHIEVED AFTER READING THE BOOK CONSIDER OF CULTURAL AND GEOGRAPHICAL DIFFERENCES
  • 20. ONLY WITH ALL THE ABOVE- MENTIONED EXPERTS WE CAN GUARANTEE A SAFE AND GOOD- QUALITY INTERACTIVE LEARNING BOOK, MEETING ALL THE REQUIREMENTS. THE BOOK WHICH YOU COULD FREELY GIVE TO YOUR OWN BELOVED CHILD.
  • 21. OUR CHILDRE N THE MOST IMPORTANT VIPS THOSE FOR WHOSE SAKE WE WORK THEY ARE WORTH INVESTING IN INFINITELY – LOVE, TIME, AND EFFORT THEY ARE WORTH HAVING A HUGE CHOICE OF QUALITY BOOKS – BOTH PRINTED AND INTERACTIVE
  • 22. POSSESS ABILITY AND CAPABILIT Y REALIZE OUR RESPONSIBILIT Y FOR THE FUTURE CAN PROVIDE OUR CHILDREN WITH QUALITY PRODUCTS, THUS MEETING OUR PARENTAL NEEDS
  • 24. AUTHOR TETIANA LYTVYNENKO CLO@ELEKS.COM TETYANA.LYTVYNENKO@GMAIL.COM SKYPE:TATIANA_CLOSHKINA ELEKS.COM E-DESIGN.UA MORE THAN 8 YEARS OF EXPERIENCE WORKING WITH EDUCATIONAL COMPUTER PROGRAMS FOR CHILDREN EXPERIENCE IN MANAGING TEAMS OF UP TO 25 EXPERTS EXPERIENCE IN DEVELOPING THE SCHEME FOR PRODUCING INTERACTIVE BOOKS FOR CHILDREN EXPERIENCE IN CONTENT EDITING AND SCRIPT WRITING