Cloudbakers & Duo Consulting co-hosted

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Marketing Automation
The Missing Link Between
Your CRM & Digital Presence
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Marketing Automation @DUO
‣ Digital Marketing
‣ Your Digital Presence
‣ CRM
‣ What, Why, Who & How
‣ Marketing Automation
‣ Strategic & Tactical Approaches
‣ Panel & Discussion

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Digital Marketing
‣ SEO, Social Media, Blogs, eMail, Video, Marketing
Automation, Campaigns, Persona’s, Lead Nurturing,
Landing Pages, CRM...
‣ Digital = Inbound Marketing
‣ Digital Marketing is measurable
what’s working and what’s not

4. proprietary and confidential duo/cloudbakers 07.30.2013
The New Rules of Marketing
‣ Transformation from outbound to inbound
‣ from ‘interruption’ to ‘get found’
‣ Know your keywords and SMART goals
‣ Google = “Your new Business Card”
It’s all about Conversion

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Digital Marketing - Ten Years Ago

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Digital Marketing - Five years ago

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Digital Marketing - Today
‣ Marketing Automation / Email Marketing
‣ Content, Copy & PR
‣ Content Marketing & Content Strategy
‣ Digital Ads & Video
‣ Social Media
‣ SEO / Search / Commerce
‣ Analytics & Multivariate Testing
!
!
Web Hosting
WCMS
Content Opti
Inbound Mar
Analytics

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Drupal
Measurement and reporting
Social
FB/Twitter
Primary
site
Email
campaign
Video
portal
Mobile
application
Community
site
Rich media assets User generated
content
Marketing
automation
CRM Feeds
Digital Marketing Platforms

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It’s all about the Content
‣ Create content people want and they’ll find you
‣ Create CTA’s (calls to action) on the site
‣ Forms / Landing Pages / Email establish identity

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Digital Marketing by DUO

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What is a CRM?

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Strategic Tactical
‣ nothing slips through
the tracks
‣ institutionalize
knowledge
‣ predict revenue
stream
‣ sales management
‣ daily tasks
‣ follow-ups
‣ lead sources
‣ pipeline reports
‣ sales staff
‣ staff rankings
Reasons to use a CRM

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Who uses a CRM?

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Use Cases of CRM

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Where does a CRM fall short
I know 50% of my marketing budget is working
I just don't know which 50%
Visits
Leads
Customers
Digital
Presence
CRM

18. proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation Toolbox
‣ Demand generation
‣ Campaign analysis
‣ Sales effectiveness
‣ Lead management
‣ Lead scoring
‣ Lead nurturing
‣ Lead generation
‣ Lead qualification

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Marketing Automation
Allow yourself to easily switch gears from email marketing
to blogging to social media campaigns and more!
Sales
Marketing
Marketing Automation

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Generate business by constantly tweaking
& eliminating what isn't working and
improving what is working holistically with
your content marketing
Warning: Buckle your seatbelts and be prepared to constantly
raise your goals!

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Panel
‣ Ariel Upton - Marketing Coordinator, Duo
‣ Ashley Kelnhofer - Marketing Maven, Cloudbakers
‣ Mitch Greenwald - Founder, Cloudbakers
‣ Michael Silverman - Founder, Duo Consulting
‣ Andrew Johnston - Moderator

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Marketing Automation

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Marketing Automation

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Marketing Automation

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Marketing Automation

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Dashboard Views

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Dashboard Views

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E-Mail

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Blogging

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Lead Scoring

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Lead Scoring

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Forms and Landing Pages

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Social Publish

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Social Media

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Questions?
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About Duo
Dedicated to changing the way organizations
market and communicate online.

38. About Cloudbakers
Cloudbakers connects technology with change
management to ensure successful adoption of your
Google Apps, Zoho CRM and application
development & integration projects, which adds value
to your business. We unite with your team as your
cloud solution experts, turning your users into
evangelists, and helping your business move the
needle.
Cloudbakers connects technology with
change management to ensure successful
adoption of your Google Apps,
Zoho CRM and application development
& integration projects

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Digital Marketing - Strategic Planning
Setting Business Goals
Mission and Vision
Digital Marketing Strategy Planning
Next @ Duo - Sept 17
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