Learn about SAS and Cloudera technical integration, how SAS builds on the enterprise data hub, and SAS In-Memory Statistics for Hadoop, machine learning capabilities.

1. 1
Welcome to the webinar!
• All lines are muted
• Q&A after the presentation
• Ask questions at any time by typing them in the Chat panel
on the left side of your screen
• Recording of this webinar and slides will be available
on-demand at cloudera.com
• Join the conversation on Twitter:
@cloudera @SASsoftware
©2014 Cloudera and SAS. All rights reserved.

2. 2
We will begin at 10:03am PST / 1:03pm EST
2
1. You are automatically connected to the audio bridge
- You will hear audio once the presentation begins
- If needed, find dial-in information by clicking the Audio button at the
top of your screen
2. Turn up your computer’s speaker volume
- Headphones are recommended
- Your computer’s microphone is automatically set to mute
3. Use the Chat tab on the left-side of your screen to submit questions
- We will answer questions at the end of the presentation
©2014 Cloudera and SAS. All rights reserved.

3. 3
Analytics at Scale and Speed
Cloudera and SAS Online Webinar
Wednesday, May 7, 2014 - 10am PST/1pm PST
Mike Ames, SAS
Eli Collins, Cloudera
Scott Armstrong, Cloudera

4. 4
Agenda
• An introduction to Cloudera's enterprise data hub
• SAS and Cloudera technical integration
• How SAS builds on the enterprise data hub
• SAS® In-Memory solutions for Hadoop
• Live Demo
• Q&A
©2014 Cloudera and SAS. All rights reserved.

5. 5
Hadoop and Cloudera’s EDH:
A New Approach to Data

6. 6
Expanding Data Requires A New Approach
6
Then
Bring Data to Compute
Now
Bring Compute to Data
Data
Information-centric
businesses use all Data:
Multi-structured,
Internal & external data
of all types
Comput
e
Comput
e
Comput
e
Process-centric
businesses use:
• Structured data mainly
• Internal data only
• “Important” data only
Comput
e
Comput
e
Comput
e
Data
Data
Data
Data
©2014 Cloudera and SAS. All rights reserved.

7. 7
The Old Way: Bringing Data to Compute
7
ERP, CRM, RDBMS, Machines Files, Images, Video, Logs, Clickstreams External Data Sources
Data ArchivesEDWs Marts SearchServers Document Stores Storage
Complex Architecture
• Many special-purpose
systems
• Moving data around
• No complete views
Visibility
• Leaving data behind
• Risk and compliance
• High cost of storage
Time to Data
• Up-front modeling
• Transforms slow
• Transforms lose data
Cost of Analytics
• Existing systems strained
• No agility
• BI backlog
4
1
2
3
©2014 Cloudera and SAS. All rights reserved.

8. 8
EDWs
Marts Storage
Search
Servers
Documents
Archives
ERP, CRM, RDBMS, Machines Files, Images, Video, Logs, Clickstreams External Data Sources
Multi-workload analytic platform
• Bring applications to data
• Combine different workloads on
common data (i.e. SQL + Search)
• True BI agility
4
1
2
1
34
The New Way: Bringing Compute to Data
8
Active archive
• Full fidelity original data
• Indefinite time, any source
• Lowest cost storage
1
Data management, transformations
• One source of data for all analytics
• Persisted state of transformed data
• Significantly faster & cheaper
2
Self-service exploratory BI
• Simple search + BI tools
• “Schema on read” agility
• Reduce BI user backlog requests
3
©2014 Cloudera and SAS. All rights reserved.

9. 9
SAS® Embedded
Process
SAS & Cloudera
Big data analytics in Cloudera
HDFS
SAS® LASR™ Analytic
Server
SAS® Event Stream
Processing
SAS/ACCESS®
to Hadoop™
& to Impala™
Real-Time &
Streaming
Interactive Batch & SQL
Visual Analytics
Visual Statistics
Visual Scenario Designer
In-Memory Statistics for Hadoop
Visual Data BuilderVisual Scenario Designer
High-Performance
Analytics
©2014 Cloudera and SAS. All rights reserved.

10. 10
SAS / Access
SAS/Access to Hadoop or Impala - Push some of SAS’ processing to Hadoop1
Hive QL
SAS
SERVER
SAS/Access to Hadoop
SAS/Access to Cloudera Impala
©2014 Cloudera and SAS. All rights reserved.

11. 11 ©2014 Cloudera and SAS. All rights reserved.
SAS
SERVER
SAS/Scoring Accelerator for Hadoop
SAS/Code Accelerator for Hadoop
SAS/Data Quality Accelerator for Hadoop
proc ds2 ;
/* thread ~ eqiv to a mapper */
thread map_program;
method run(); set dbmslib.intab;
/* program statements */
end; endthread; run;
/* program wrapper */
data hdf.data_reduced;
dcl thread map_program map_pgm; method run();
set from map_pgm threads=N;
/* reduce steps */ end; enddata;
run; quit;
SAS / Embedded Process
SAS/Embedded Process - Push SAS processing to Cloudera with Map Reduce2
SAS Data Step &
DS2

12. 12
SAS / High-Performance Analytics
SAS High-Performance Statistics
SAS High-Performance Data Mining
SAS High-Performance Text Mining
SAS High-Performance Econometrics
SAS High-Performance Forecasting
SAS High-Performance Optimization
SAS/High-Performance Analytics – High-Performance Enabled SAS Procedures3
SAS
SERVER
SAS HPA
Procedures
©2014 Cloudera and SAS. All rights reserved.

13. 13
SAS
®
LASR ANALYTIC
SERVER
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
SAS
®
IN-MEMORY
WEB CLIENTS APPLICATIONS
ERP
SCM
CRM
Images
Audio
and Video
Machine
Logs
Text
fWeb and
Social
In-Memory Analytics – Process in Memory, use Hadoop for Storage persistence and commodity computing
4 SAS ANALYTIC HADOOP ENVIRONMENT
Visual Analytics
Visual Statistics
Visual Scenario
Designer
In-Memory Statistics
Visual Data Builder
SAS LASR and Hadoop
In-Memory Solutions in Cloudera
©2014 Cloudera and SAS. All rights reserved.

14. 14
Demo

15. 15
Summary
15
• The combination of SAS analytics and Cloudera’s enterprise
data hub (EDH) is a common recipe for Analytics at Scale.
• SAS has baseline support for Cloudera with connectivity
through Hive and Impala.
• SAS also allows you to run In-Memory Analytics in a Cloudera
cluster through multiple validated solutions:
• Visual Analytics, Visual Statistics, Visual Scenario Designer, In-
Memory Statistics for Hadoop & High-Performance Analytics
• Strong SAS / Cloudera product integration with more to
come!
©2014 Cloudera and SAS. All rights reserved.

16. 16
Questions?
16
Use the Chat tab on the left-side of
your screen to submit question
Watch this webinar on-demand:
www.Cloudera.com
Alliances Contacts:
Richard.O'Brien@SAS.com
Scott@Cloudera.com
Or contact your account team
Thank you for attending!
Joint Solution Brief
http://bit.ly/SASClouderaSolution
Download CDH – Free Open
Source
http://bit.ly/CDH-download
Cloudera
http://bit.ly/ClouderaPartnerSAS
SAS
http://bit.ly/SASPartnerCloudera
©2014 Cloudera and SAS. All rights reserved.

17. 17 ©2014 Cloudera and SAS. All rights reserved.

18. 18
Appendix