This IDG Research survey of over 100 IT leaders at small and midsize companies provides insight into usage of cloud-based productivity applications, as well as the business benefits expected and achieved from deployment. The survey also examines which groups within SMB's are driving deployment of cloud-based productivity applications as well as the ways in which productivity is quantified.

1. PRODUCTIVITY
IN THE CLOUD

2. MARKETING
RESEARCH
EMPLOYEE
ENGAGEMENT
A WORLD OF INSIGHTS
Research Services
Presented April 2013 on behalf of
PRODUCTIVITY
IN THE CLOUD

3. Which of the following best describes your organization’s
use of cloud-based productivity applications?
All productivity
applications used in my
organization are cloud-
based 7%
One or more (but not all)
productivity applications
used in my organization
are cloud-based
93%
3PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTS
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Most respondents report
their companies have
deployed some cloud-based
productivity applications,
but they have not yet made
a full transition to the cloud.

4. 76%
57%
57%
54%
35%
33%
5%
68%
48%
52%
38%
32%
21%
9%
Ability to deliver data and applications
to users anywhere/anytime
Higher employee productivity
Ability to deliver data and applications
to users on any device
Lower IT CAPEX
Increased agility/flexibility due to pay-
as-you-go pricing
Lower IT OPEX
None of the above Expected Benefit
Benefit Achieved
Which of the following business benefits was your organization hoping to achieve when the decision
was made to deploy cloud-based productivity applications?
Since deploying cloud-based productivity applications, which of the following business benefits has
your organization experienced?
4PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTS
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Business Benefits
Cloud-based
productivity apps are
delivering the top
benefits companies
were hoping to
achieve pre-
deployment, though
some companies
have not seen the
full cost savings
benefits yet.

5. 64%
55%
42%
38%
30%
8%
Average time employees take to
accomplish specific tasks
Amount of time employees spend
working on specific tasks
Employee self-evaluations/surveys
Average time employees take to
respond to customer inquiries
Ratio of revenue, profit, or some
measure of product output to employee
expenses or hours worked
None of the above
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How does your organization quantify productivity?
Companies most
often measure
productivity by
examining the time
spent working on or
accomplishing
specific tasks.

6. IT leadership
57%
Business
leadership
27%
Productivity
application
users
12%
Other
4%
6PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTS
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Most often, it is IT who
drives the initial decision
to deploy cloud-based
productivity applications.
Where did the idea to deploy cloud-based productivity
apps originate in your organization?

7. Extremely
23%
Very
33%
Somewhat
40%
Not very
3%
Not at all
1%
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How beneficial do you believe deploying a suite of
productivity applications would be to your organization’s
ability to maximize productivity of mobile workers?
Most respondents feel that
deployment of a full suite of
integrated, familiar, enterprise
-grade cloud-based
productivity applications
would improve the ability to
empower and maximize the
productivity of mobile
workers.

8. Methodology and Research Objectives
Sample
Field Work March 22 – April 5, 2013
Total Respondents 100
Qualifiers Employment at a company with
between 50-499 employees;
Involved in IT purchases (beyond
determining requirements);
Company has deployed at least
one cloud-based productivity
application
Audience IDGE Research Panels
Collection Online Questionnaire
Number of
Questions
6 (excluding screeners and
demographics)
Method
Survey Goals
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To gain insight into usage of cloud-based productivity applications, as well as the business benefits
expected and achieved from deployment. The survey also examines which groups within the
organization are driving deployment of cloud-based productivity applications as well as the ways in
which productivity is quantified.

9. Total Respondents Organization Size
250-499 employees 31%
50-249 employees 69%
Job Title Breakdown
Executive IT Management (VP+) 22%
IT Management (Dir/Mgr) 25%
IT Professionals 10%
Business Management 33%
Other (Non-Manager) 10%
Involvement in IT Purchase Decisions
66%
75%
81%
72%
38%
49%
Determine business need
Determine requirements
Evaluate solutions
Recommend and select vendors
Sell internally
Approve/authorize expenditures
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Respondent Profile
100

10. IDG Research Services specializes in marketing and media-related research
for technology marketers. As a division of International Data Group (IDG), the
world's leading technology media, research, and event company, IDG Research
Services brings the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more information
please visit our website.
Janet King
GM/Vice President
Office: 207-847-9377
Fax: 207-847-9373
Email: janet_king@idgresearch.com
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