About The Actual Tessitura Network Inc.DALLAS--(BUSINESS WIRE)--Lending their expertise with their p...

1. Tessitura Network “Innovator Series”
Continues with Presentations from the Royal Shakespeare
Company, Yale Repertory Theatre and the 92nd Street Y
About The Actual Tessitura Network Inc.
DALLAS--(BUSINESS WIRE)--Lending their expertise with their peers across the world, three
leaders in internationally-recognized arts and cultural institutions will discuss how their own
organizations use data, research and also social media to be able to inform along with further
programming decisions, advertising campaigns as well as fundraising efforts during the fifth
installment of Tessitura's Innovator Series about Wednesday, April 9, 2014 from 12 pm U.S. EDT.
Presenters in supplement in order to their subjects for that April 9 webinar are:
To sign up for the Innovator Series, visit your Tessitura Network website
www.tessituranetwork.com.
Each speaker will existing for approximately 15 minutes, along with filmed versions of every and
also every talk will be released by means of the Tessitura Network YouTube(TM) channel
(https://www.youtube.com/playlist?list=PLXn2SmoQIN49uPkf0PHEQCuDMPhbNdk1B) within the
weeks following the actual webinar to grow as well as extend your accessibility of those powerfully
innovative ideas.
"Tessitura's Innovator Series is an ongoing program associated with brief along with inspiring
presentations by simply market innovators, each dedicated to a new single theme to become able to
advance insight and also innovation within the business associated with arts and culture,"
commented Jack Rubin, President in the Tessitura Network. "We are usually proud to be any section
of what we view as being a really global crescendo regarding continuing development of audio
enterprise practices for your arts along with cultural sector."
An encore rebroadcast of the webinar is placed regarding Wednesday, April 9, 10 pm U.S. Eastern
Period (10 April, Noon, Australian Eastern time).
http://www.businesswire.com/news/home/20140404005587/en/Tessitura-Network-%E2%80%9CInno
vator-Series%E2%80%9D-Continues-Presentations-Royal
Presented through the Tessitura Network, your leading provider of technology, services and
knowledge sharing for arts and also cultural organizations worldwide, the actual quarterly online
educational platform provides forward-looking market leaders having an chance to share their ideas,
very best practices, and discoveries inside brief, content-rich, thought-provoking presentations.
Inspired through the demonstrated price of peer-to-peer knowledge sharing within the open
community involving Tessitura users, the webinar series was launched final year. Throughout
addition, each and every talk is subsequently filmed along with launched through your Tessitura
Network YouTube channel, providing the robust repository regarding sector insight regarding
practitioners and also students of arts administration alike.

2. Becky Loftus, Head of Audience Insight, Royal Shakespeare Company, "Unlocking Insight along with
Client Surveys." with all the hype about "Big Data" as the answer to understanding customers, it
might be easy to fall in to the trap regarding convinced that several great database queries are
almost all one requirements to answer important concerns for an organization. data analysis will
offer extremely beneficial information, but it is only among the equipment the particular Royal
Shakespeare Organization uses to comprehend client expertise and additionally the impact involving
his or her programming. Loftus will talk concerning the critical role associated with client surveys
throughout unlocking insight as well as illustrate together with examples your special price of this
technique regarding discovery.
Anne Trites, Professor (adjunct) regarding Theater Management & Director involving Advertising as
well as Communications, Yale Repertory Theatre, "Research! Analyze! Query Everything!"
In the world where efficiency along with effectiveness can be paramount we need to be confident
about the success of our own marketing and advertising strategies. Basing decisions about
assumptions could cost us money. Trites will talk about some involving the marketing assumptions
that will happen for you to be debunked in Yale Repertory Theatre. The Woman's encounter in Yale
Rep exhibits any certain one can't afford not necessarily to make time as well as power to question
everything.
Melissa Cronin, Director of youtube broadcast yourself italiano Particular Initiatives, 92nd Street Y,
"Viral Philanthropy: #GivingTuesday and furthermore the Creation of a Social Media Movement."
Developed from the 92nd Street Y within 2012, #GivingTuesday will be a yearly day of giving next
Black Friday and Cyber Monday that has produced a fresh conversation regarding philanthropy
throughout the digital landscape also as amongst non-profits, the individual sector, as well as nearby
communities. Cronin will discuss the particular inspiration with regard to this innovative concept,
the multi-sector collaboration which includes made it an evolving success, the information at the
particular rear of the actual buzz, the crucial role played by simply social media, and also the way to
create along with increase any #GivingTuesday marketing campaign for the organization.
More as compared to 450 theaters, museums, orchestras, doing arts centers, university or college
arts departments, festivals, dance and opera companies are usually members in the Tessitura
Network. Tessitura Network organizations tend to be found in the United States, Australia, Canada,
Ireland, New Zealand, Denmark as well as the United Kingdom. Tessitura Software Program may
always be the flagship item in the Tessitura Network and offers a unified platform with regard to
just about all departments inside an organization in order to manage consumer relationships,
ticketing / admissions, marketing, subscriptions / packages, fundraising, memberships, reporting, as
well as web and mobile transactions. Deployment of Tessitura Computer Software will be possibly
through your Network hosted RAMP(TM) alternative as well as by method of in-house operated
servers. The Actual Tessitura Network additionally provides services such as N-Scan(TM) ticket
scanning for access control, express web integration, TN Mobile Plus(TM) for mobile ticketing and

3. also content material streaming, and TN Social Ticketing(TM) for selling tickets in Facebook as well
as more. Since the non-profit corporation governed by simply an elected board involving Network
participants, the actual Tessitura Network mission is centered on providing continually innovated
technologies and solutions as well as improving your operations involving users associated with its
software program rather than any gain motive. Your mission in addition encourages as well as
enables knowledge sharing among its open up neighborhood involving users. for more information
regarding Tessitura Network, please get throughout touch with Barbara Mazer Gross, marketing as
well as Sponsorship Manager, bmazergross@tessituranetwork.com, (888) 643-5778 x346 or visit
www.tessituranetwork.com.