We at www.CapitalMind.in strive to give our readers a sense of what our Indian financial markets are and also offer a perspective not found anywhere else. The ever changing financial markets wait for no one. But, we do take the responisbility to churn the numbers and give our readers the gist to understand the markets much better.
As part of our efforts, here is the teaser of SparkPlug Report for the month of November 2015. The teaser holds a glimpse of what the actual SparkPlug report holds. The full report is more than a 100 pages of detailed analysis and is accessible to our Premium Members.
NOTE: We are offering a 20% OFF until December 31, 2015. Become a Premium Member soon!!
Our Premium Members have access to other reports like
1. Big Whales Report: Holds the details of where India's biggest financial investors are investing their money in. You can check out the sample of this report at
http://j.mp/bwhlesep15. While the teaser holds the financial investments of a few investors, our full fledged Big Whales report has the full financial investment information of 20 investors.
2. Insider Report: This report analyzes shareholding pattern for the period ending September 2015 for Indian listed companies. This report provides more information on Promoter, Public, Foreign Institutional Investors and Mutual Funds shareholding, with special details of big investors. This report is very helpful with any upcoming investment decisions. Access the sample report here: http://j.mp/inrprtsep15
If you are an investor in Indian stock markets or interested in Indian financial markets then you will love our detailed financial analytics and our in-depth analysis on Capital Markets, Macroeconomics and Trading. You can see our website at www.capitalmind.in
You can subscribe to our daily email newsletter at www.capitalmind.in and receive our in-depth articles on Macroeconomics, stock investigations, finance data visualizations, market metrics & analytics.
You can also subscribe to Capital Mind Premium wherein you can access our Premium Slack Channel where discussions on daily financial market conditions happen among our highly experienced investors and other members, our custom algorithms at Snap where you get to maintain your portfolio, exclusive access to our own Capital Mind Portfolio where we analyze the stocks we purchase based on our insights and you also get actionable insights on a daily basis.
You can also try our 30-Day FREE PREMIUM TRIAL through which you get access to our Premium content. This helps you in understanding our processes and help you in making a decision. Just visit www.capitalmind.in/subscribe and request a 30 Day Free Premium Trial. You will not be disappointed.
Visit us here: http://j.mp/capitalmindss
Capital Mind Sparkplug Report on Indian Automobile Industry for November - 2015 Teaser
1.
2. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 2
Capital Mind Premium: The Sparkplug Report
November 2015
A First Look at November's Auto Industry Sales Data
The automotive industry witnessed a mixed reaction to the early festivities.
• Production stood at 1,799,478 units; a decline of -9.76% (YoY) or 194,539 units.
• Domestic Sales touched 1,654,226 units compared to 1,603,312 units during the same month of the previous year. This translated into a
growth of +3.18% (YoY) or 50,914 units.
• Exports had a massive impact with a decline of -17.61% (YoY) the lowest during the current year. 275,639 units were exported in
November compared to 334,552 units during the same month of the previous year resulting in a decline of 58,913 units.
There is a Diwali effect at play here, since Diwali was in November this year, while it was in October last year. This changes the dynamics
and the only way to figure out how we have done is to add both October + November numbers together.
• Special Note: October + November (Diwali Effect) =
• Production: +2.31% (YoY)
• Domestic Sales: +8.84% (YoY)
• Exports: -11.85% (YoY)
• Effectively, after removing the Diwali Impact, sales are up 8%, but exports are down severely.
New Launches
1) Honda Motorcycles launched the CB Shine SP (Smart Power). The new 125cc commuter bike will replace Honda's existing CB Shine and
will be the 14th product of the 15 Honda bikes to be launched here by 2015.
2) Other manufacturers failed to launch any new vehicles and rather stuck with adding new features to existing models as they all lost
steam due to the October new launches.
3. This is how the companies stack up!
(% change YoY)
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 3
Company Production Domestic Exports
Ashok Leyland
10,124
↑ 24.24%
7,979
↑ 24.05%
992
↓ -22.14%
Atul Auto
3,863
↓ -7.14%
3,995
↑ 8.68%
10
↓ -92.37%
Bajaj Auto
285,618
↓ -11.26%
172,358
↑ 20.09%
137,249
↓ -17.19%
Fiat India
531
↓ -49.72%
606
↓ -20.26%
0
↓ 0.00%
Force Motors
1,579
↓ -10.34%
1,418
↑ 3.73%
11
↓ -15.38%
Ford India
13,998
↓ -9.87%
8,773
↑ 54.97%
8,416
↑ 18.52%
General Motors
1,695
↓ -56.02%
2,475
↓ -38.23%
3,940
↑ 2526.67%
Hero MotoCorp
506,361
↓ -8.67%
538,180
↑ 3.30%
12,551
↓ -52.48%
Honda Cars
16,559
↓ -2.55%
14,712
↓ -3.61%
120
↓ -86.52%
Honda Motorcycle & Scooter India
319,179
↓ -13.75%
311,946
↓ -11.82%
14,391
↓ -20.17%
Hyundai Motor India
49,771
↓ -5.57%
43,651
↑ 22.92%
14,008
↓ -25.41%
India Yamaha Motor
48,880
↓ -22.99%
42,718
↓ -4.39%
12,643
↓ -13.99%
Mahindra & Mahindra
41,317
↑ 8.07%
39,383
↑ 22.69%
2,207
↑ 0.68%
Mahindra Two Wheelers
11,985
↓ -33.50%
18,061
↑ 38.38%
1,027
↓ -32.74%
Company Production Domestic Exports
Maruti Suzuki India
103,495
↓ -11.80%
110,599
↑ 10.57%
10,225
↑ 1.02%
Nissan Motor India
10,322
↓ -18.49%
2,617
↑ 28.22%
8,538
↓ -18.69%
Piaggio Vehicles
16,223
↓ -13.25%
14,567
↓ -1.38%
2,022
↓ -28.22%
Renault India
5,778
↑ 75.68%
7,819
↑ 144.27%
8
↓ -96.31%
Royal Enfield (Unit of Eicher)
40,009
↑ 42.74%
40,312
↑ 48.22%
457
↑ 32.85%
SML Isuzu
1,151
↑ 124.37%
660
↑ 27.91%
23
↑ 35.29%
Suzuki Motorcycle
26,802
↓ -19.71%
23,364
↓ -26.35%
2,852
↑ 70.17%
TVS Motor Company
220,232
↓ -4.29%
191,780
↑ 6.05%
33,621
↓ -14.26%
Tata Motors
35,817
↓ -22.38%
35,345
↓ -5.56%
3,573
↓ -16.77%
Toyota Kirloskar Motor
10,946
↓ -23.93%
10,278
↓ -15.58%
1,120
↓ -42.89%
VECVs - Eicher
3,490
↑ 26.59%
2,905
↑ 30.09%
629
↑ 15.41%
VECVs - Volvo
67
↓ -36.79%
105
↓ -11.02%
0
↓ 0.00%
Volkswagen India
15,354
↓ -15.98%
3,884
↓ -49.51%
9,416
↓ -17.62%
4. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 4
5. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 5
Capital Mind Premium: The Sparkplug Report
November 2015
What Follows
What follows is charts of each company's production, domestic sales and exports, compared to last year, for the first eight months of the
year. We have divided this into sections for:
• Two wheelers
• Three wheelers
• Passenger vehicles (Cars, SUVs)
• Commercial vehicles (Trucks, Buses)
We summarize each section as a whole in the beginning and then provide charts for each company.
All data is sourced from SIAM. Charts are by Capital Mind.
Disclaimer: While we have made all efforts to ensure that the data is clean and correct, we cannot vouch for the authenticity of this data and
whether it will reflect accurately in company books, due to the secondary nature which involves company releases to SIAM and then onward
to us. These numbers are not audited. We do not recommend the use of this information for trading or speculation in stocks, and none of
this is investment advice.
7. TWO WHEELERS
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 7
1484187
1598895
1443861
1577334
1541304
1785560
1608220
1561587
1488509
1560164
1486580
1602348
1546310
1730992
1830239
1418592
Apr May Jun Jul Aug Sep Oct Nov
0
500000
1000000
1500000
PRODUCTION
-2014 -2015
1289183
1398376
1262883
1298694
1345506
1553608
1461712
1301434
1287064
1380950
1307710
1300457
1305350
1537137
1656235
1320561
Apr May Jun Jul Aug Sep Oct Nov
0
500000
1000000
1500000
DOMESTIC SALES
-2014 -2015
194931
213973
182232
222583
233551
229118
214911
228652
184661
211820
231008
237708
251182
233302
189698
189490
Apr May Jun Jul Aug Sep Oct Nov
0
50000
100000
150000
200000
250000
EXPORTS
-2014 -2015
-5%
0%
5%
10%
0.29%
-2.42%
2.96%
1.59%
0.32%
-3.06%
13.81%
-9.16%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
0%
5%
10%
-0.16%
-1.25%
3.55%
0.14%
-2.98%
-1.06%
13.31%
1.47%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-10%
0%
10%
20%
-5.27%
-1.01%
26.77%
6.80% 7.55%
1.83%
-11.73%
-17.13%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
8. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 8
Capital Mind Premium: The Sparkplug Report
November 2015
Two Wheelers
How did this segment fare? Let's take a look at the segment analysis; the sub-segment and each of the constituents:
Segment Analysis:
• Production fell from 1,561,587 units to 1,418,592 units resulting in a decline of -9.16% (YoY)
• Domestic Sales grew from 1,301,434 units to 1,320,561 units resulting in a growth of +1.47% (YoY
• Exports declined from 228,652 units to 189,490 units resulting in the worst decline for the year at -17.13% (YoY)
• All this translated into an overall sales decline of -1.31% (YoY)
• Special Note: October + November (Diwali Effect) =
• Production: +2.49% (YoY)
• Domestic Sales: +7.73% (YoY)
• Exports: -14.51% (YoY)
9. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 9
Capital Mind Premium: The Sparkplug Report
November 2015
Sub-Segment Analysis:
Scooters (Models include: Maestro, Hero Duet, Activa and others):
• Faring better than Motorcycles and Mopeds, Scooters brought in a growth of +2.45% (YoY) in Domestic Sales clocking in 396,024 units
from the previous year of 386,547 units.
• Production stood at 409,566 units with a decline of -3.45% (YoY).
• Exports were the worst at 21,181 units compared to 28,380 units resulting in a decline of -25.37% (YoY). November was even worse off
than October as Domestic Sales was at its lowest of the year and Exports were at its second worst month of the year.
• Special Note: October + November (Diwali Effect) =
• Production: +12.84% (YoY)
• Domestic Sales: +19.56% (YoY)
• Exports: -26.53% (YoY)
Motorcycles (Models include: Discover, Splendor, CB Twister and others):
• Motorcycles managed a growth of +1.58% (YoY) in Domestic Sales. 866,705 units were sold compared to 853,257 units; an addition of
13,448 units.
• Production touched 952,358 units from 1,075,533 units translating into a decline of -11.45% (YoY).
• Exports were again the worst with 166,641 units compared to 199,534 units resulting in a decline of -16.48% (YoY).November Export
numbers were the worst of the year.
• Special Note: October + November (Diwali Effect) =
• Production: -0.82% (YoY)
• Domestic Sales: +3.79% (YoY)
• Exports: -12.98% (YoY)
10. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 10
Capital Mind Premium: The Sparkplug Report
November 2015
Constituent Analysis:
• Outliers (manufacturer with the highest growth):
• Production: +42.74% (YoY) - Royal Enfield (Unit of Eicher)
• Domestic Sales: +48.22% (YoY) - Royal Enfield (Unit of Eicher)
• Exports: +70.17% (YoY) - Suzuki Motorcycle
• Total Overall Sales: +48.02% (YoY) - Royal Enfield (Unit of Eicher)
• Bajaj Auto broke into positive growth after 2 continuous months in the red. Overall Sales increased by +3.41% (YoY). Domestic Sales
stood at +19.60% (YoY) - the only manufacturer after Royal Enfield and Mahindra Two Wheelers to clock in double digit growth. Exports
were bleak at -11.97% (YoY). Its market share increased from 16.73% to 17.94%.
• Hero MotoCorp - after 2 continuous months of 6 lakh+ sales, the overall sales for November fell to 550,731 units. Hero MotoCorp not
only managed to protect its market share from its rivals but also ate 1.81% into their share thereby increasing its total market share to
36.47% from 34.66%. Domestic Sales fell from 13.50% (YoY) to 3.30% (YoY). Exports took a huge hit at -52.48% (YoY) continuing a 4
month streak in the red.
• Honda Motorcycle & Scooter India (HMSI) lost over 2% of its market share during the month of November. All figures were in the red.
Production was down -13.75% (YoY), Domestic Sales was also in the red at -11.82% (YoY), and Exports stood at -20.17% (YoY).
November was the worst month for HMSI with an overall sales growth of -12.22% (YoY).
• Royal Enfield continued to outperform its rivals with a growth of +48.22% (YoY) in Domestic Sales and +32.85% (YoY) in Exports.
December is expected to be in the red as the Chennai floods have caused most of the automotive majors to shut their plants.
• Mahindra Two Wheelers also managed a good recovery with a growth of +38.38% (YoY) in Domestic Sales - best of the year while
Exports were in the negative at -32.74% (YoY) again the worst of the year.
14. THREE WHEELERS
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 14
62188
68923
76514
87798
88309
95001
87380
91220
77076
74046
75088
84620
85467
96377
90942
69583
Apr May Jun Jul Aug Sep Oct Nov
0
20000
40000
60000
80000
PRODUCTION
-2014 -2015
33446
40425
47383
51462
52550
56948
52307
41755
32666
36500
43875
45151
46124
49524
52361
45235
Apr May Jun Jul Aug Sep Oct Nov
0
10000
20000
30000
40000
50000
DOMESTIC SALES
-2014 -2015
26528
30285
30593
37198
39183
36370
35315
42337
47548
38743
36119
38283
41638
44730
32188
27631
Apr May Jun Jul Aug Sep Oct Nov
0
10000
20000
30000
40000
EXPORTS
-2014 -2015
-20%
-10%
0%
10%
20%
23.94%
7.43%
-1.86%
-3.62% -3.22%
1.45%
4.08%
-23.72%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-10%
-5%
0%
5%
-2.33%
-9.71%
-7.40%
-12.26%-12.23%
-13.04%
0.10%
8.33%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-20%
0%
20%
40%
60%
79.24%
27.93%
18.06%
2.92% 6.27%
22.99%
-8.85%
-34.74%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
15. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 15
Capital Mind Premium: The Sparkplug Report
November 2015
Three Wheelers
How did this segment fare? Let's take a look at the segment analysis; the sub-segment and each of the constituents:
Segment Analysis:
• Production fell from 91,220 units to 69,583 units resulting in a decline of -23.72% (YoY)
• Domestic Sales broke into the positive for the first time during the year from 41,755 units to 45,235 units resulting in a growth of just
+8.33% (YoY)
• Exports declined from 42,337 units to 27,631 units resulting in a decline of -34.74% (YoY)
• All this translated into an overall sales decline of -13.35% (YoY)
• Special Note: October + November (Diwali Effect) =
• Production: -10.12% (YoY)
• Domestic Sales: +3.76% (YoY)
• Exports: -22.97% (YoY)
16. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 16
Capital Mind Premium: The Sparkplug Report
November 2015
Sub-Segment Analysis:
Passenger Carrier (Models include: Ape, Alfa Champ and others)
• PC and GC both mirrored similar results in Overall Sales at -13.47% (YoY) and 12.36% (YoY).
• Domestic Sales broke into the positive for the first time during the year at +13.52% (YoY) in Domestic Sales clocking in 37,118 units
from the previous year of 32,696 units.
• Production was in the negative at -24.17% (YoY).
• Exports were at the worst with 27,482 units compared to 41,964 units resulting in a decline of -34.51% (YoY). November has been the
worst for Exports while Domestic Sales has been the best of the year.
• Special Note: October + November (Diwali Effect) =
• Production: -10.12% (YoY)
• Domestic Sales: +5.28% (YoY)
• Exports: -22.83% (YoY)
Goods Carrier (Models include: Atul Smart and others):
• After having the only positive month for the year in October, Domestic Sales went back to negative at -10.40% (YoY). 8,117 units were
sold compared to 9,059 units during the same month of the previous year.
• For Exports, it had the worst month of the year at -60.05% (YoY) at 149 units compared to 373 units.
• Special Note: October + November (Diwali Effect) =
• Production: -9.37% (YoY)
• Domestic Sales: +2.76% (YoY)
• Exports: -41.86% (YoY)
17. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 17
Capital Mind Premium: The Sparkplug Report
November 2015
Constituent Analysis:
• Outliers (manufacturer with the highest growth):
• Production: +18.84% (YoY) - Force Motors
• Domestic Sales: +24.05% (YoY) - Bajaj Auto
• Exports: +200% (YoY) - Force Motors
• Total Overall Sales: +200% (YoY) - Force Motors
• Bajaj Auto led the field with the second positive month of the year. Domestic Sales witnessed a growth of +24.05% (YoY) - best of the
year.However, Exports did not fare well with -39.47% (YoY) - the worst of the year. Domestic Sales helped the company increase its
market share from 52.10% to 53.14% (mostly eating into the market share of TVS Motors).
• Force Motors continued to maintain its focus on the International Markets such as Middle East, Asia, Latin America and Africa. The
company Exported 168 units compared to just 56 units for the same month of the previous year.
• Piaggio Vehicles continues is slow and steady pace of eating its rival's market share. The company has increased its market share from
16.68% in April to 22.77% for the month of November. Both Domestic Sales and Exports were in the red at 1.38% (YoY) and -28.22%
(YoY).
• TVS Motors losing 1.87% of its market share to its rivals managed to cut its losses with a better November. Domestic Sales stood at
-6.93% (YoY) better than the double digit decline during the previous 3 months. Also for the first time in the year, its Exports were in the
red at -16.70% (YoY) - in absolute terms it is a fall of over 40% in Exports.
18. Bajaj Auto
(Number of Vehicles)
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report - [THREE WHEELERS] 18
32240
37604
43364
50134
50851
53708
47705
51143
46850
43156
41426
48178
49033
56761
49129
36718
Apr May Jun Jul Aug Sep Oct Nov
0
10000
20000
30000
40000
50000
PRODUCTION
-2014 -2015
13941
18980
22701
24484
24366
25988
23189
15877
14122
15946
20647
21870
22359
22888
23135
19695
Apr May Jun Jul Aug Sep Oct Nov
0
5000
10000
15000
20000
25000
DOMESTIC SALES
-2014 -2015
17952
19436
20562
26967
28172
26452
25905
31434
36361
27630
23088
25928
29170
31284
20918
19026
Apr May Jun Jul Aug Sep Oct Nov
0
10000
20000
30000
EXPORTS
-2014 -2015
-20%
0%
20%
40%
45.32%
14.76%
-4.47% -3.90% -3.58%
5.68%
2.99%
-28.21%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-10%
0%
10%
20%
1.30%
-15.99%
-9.05%
-10.68%
-8.24%
-11.93%
-0.23%
24.05%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
0%
50%
100%
102.55%
42.16%
12.28%
-3.85%
3.54%
18.27%
-19.25%
-39.47%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
51.84 %
54.56 %
56.67 %
57.10 %
57.58 %
56.53 %
54.59 %
56.07 %
60.78 %
58.28 %
55.17 %
56.93 %
57.37 %
58.89 %
54.02 %
52.77 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 20 40 60
MARKET SHARE
41.68 %
46.95 %
47.91 %
47.58 %
46.37 %
45.63 %
44.33 %
38.02 %
43.23 %
43.69 %
47.06 %
48.44 %
48.48 %
46.22 %
44.18 %
43.54 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 10 20 30 40
MARKET SHARE
67.67 %
64.18 %
67.21 %
72.50 %
71.90 %
72.73 %
73.35 %
74.25 %
76.47 %
71.32 %
63.92 %
67.73 %
70.06 %
69.94 %
64.99 %
68.86 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 20 40 60
MARKET SHARE
19. Piaggio Vehicles
(Number of Vehicles)
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report - [THREE WHEELERS] 19
14851
14764
16933
18468
18880
19723
18652
18700
13731
14079
15236
16168
15680
16604
18280
16223
Apr May Jun Jul Aug Sep Oct Nov
0
5000
10000
15000
PRODUCTION
-2014 -2015
12297
12584
14372
15846
16565
17756
16723
14771
11242
12403
13216
12895
12896
14663
16306
14567
Apr May Jun Jul Aug Sep Oct Nov
0
5000
10000
15000
DOMESTIC SALES
-2014 -2015
2503
2536
2353
2439
2597
2135
1738
2817
2134
2259
2827
3030
2512
2479
1817
2022
Apr May Jun Jul Aug Sep Oct Nov
0
1000
2000
3000
EXPORTS
-2014 -2015
-15%
-10%
-5%
-7.54%
-4.64%
-10.02%
-12.45%
-16.95%
-15.81%
-1.99%
-13.25%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-20%
-15%
-10%
-5%
-8.58%
-1.44%
-8.04%
-18.62%
-22.15%
-17.42%
-2.49%
-1.38%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-20%
-10%
0%
10%
20%
-14.74%
-10.92%
20.14%
24.23%
-3.27%
16.11%
4.55%
-28.22%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
23.88 %
21.42 %
22.13 %
21.03 %
21.38 %
20.76 %
21.35 %
20.50 %
17.81 %
19.01 %
20.29 %
19.11 %
18.35 %
17.23 %
20.10 %
23.31 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 5 10 15 20
MARKET SHARE
36.77 %
31.13 %
30.33 %
30.79 %
31.52 %
31.18 %
31.97 %
35.38 %
34.41 %
33.98 %
30.12 %
28.56 %
27.96 %
29.61 %
31.14 %
32.20 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 10 20 30
MARKET SHARE
9.44 %
8.37 %
7.69 %
6.56 %
6.63 %
5.87 %
4.92 %
6.65 %
4.49 %
5.83 %
7.83 %
7.91 %
6.03 %
5.54 %
5.64 %
7.32 %
Apr'14
May'14
Jun'14
Jul'14
Aug'14
Sep'14
Oct'14
Nov'14
Apr'15
May'15
Jun'15
Jul'15
Aug'15
Sep'15
Oct'15
Nov'15
0 2 4 6 8
MARKET SHARE
21. PASSENGER VEHICLES
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 21
258360
268866
234946
277309
260882
286056
242141
281234
286453
270086
258630
302958
289744
289163
296359
252203
Apr May Jun Jul Aug Sep Oct Nov
0
100000
200000
300000
PRODUCTION
-2014 -2015
188162
207953
218828
199562
213938
223584
221163
212437
217949
217671
217642
222368
222476
232167
268629
236664
Apr May Jun Jul Aug Sep Oct Nov
0
50000
100000
150000
200000
250000
DOMESTIC SALES
-2014 -2015
41764
48017
51533
55492
53052
57752
48637
56214
50479
51552
40343
60216
59568
57421
59255
51381
Apr May Jun Jul Aug Sep Oct Nov
0
20000
40000
60000
EXPORTS
-2014 -2015
-10%
0%
10%
20%
10.87%
0.45%
10.08% 9.25%
11.06%
1.09%
22.39%
-10.32%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
0%
5%
10%
15%
20%
15.83%
4.67%
-0.54%
11.43%
3.99% 3.84%
21.46%
11.40%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
-20%
-10%
0%
10%
20%
20.87%
7.36%
-21.71%
8.51%
12.28%
-0.57%
21.83%
-8.60%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
22. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 22
Capital Mind Premium: The Sparkplug Report
November 2015
Passenger Vehicles (Passenger Cars + Utility Vehicles + Vans)
How did this segment fare? Let's take a look at the segment analysis; the sub-segment and each of the constituents:
Segment Analysis:
• Production declined for the first time during the year from 281,234 units to 252,203 units resulting in a decline of -10.32% (YoY)
• Domestic Sales grew from 212,437 units to 236,664 units resulting in a growth of +11.40% (YoY)
• Exports also went into the red from 56,214 units to 51,381 units resulting in a decline of -8.60% (YoY). All this translated into an overall
sales growth of +7.22% (YoY)
• Special Note: October + November (Diwali Effect) =
• Production: +4.81% (YoY)
• Domestic Sales: +16.53% (YoY)
• Exports: +5.52% (YoY)
Sub-Segment Analysis:
Passenger Cars (Models include: KWID, M800, Micra, Nano, Polo, Santro, Spark, and others):
• PC brought in a growth of +10.39% (YoY) in Domestic Sales churning in 173,111 units from the previous year of 156,811 units
• UVs beat PCs in Exports with the latter falling into the negative at -17.35% (YoY) from 48,871 units to 40,390 units
• Special Note: October + November (Diwali Effect) =
• Production: +3.43% (YoY)
• Domestic Sales: +16.14% (YoY)
• Exports: -4.92% (YoY)
23. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 23
Capital Mind Premium: The Sparkplug Report
November 2015
Utility Vehicles (Models include: Bolero, Creta, Eco sport, Force One, Terrano, Thar and others):
• UVs outperformed PCs in Domestic Sales with a growth of +19.65% (YoY) - 48,880 units were sold compared to 40,815 units; an addition
of 8,029 units propelling November into the second best month after October so far.
• Domestic Sales effect also rubbed to Exports. Exports touched +51.99% (YoY) - mainly contributed by Ford and Toyota Motors. Exports
stood at 10,898 units compared to 7,170 units - an overall increase of 3,728 units.
• Special Note: October + November (Diwali Effect) =
• Production: +8.99% (YoY)
• Domestic Sales: +20.28% (YoY)
• Exports: +84.91% (YoY)
Vans (Models include: Ace Magic, Gio, Omni, Trip, Venture and others):
• Both PCs and UVs outperformed Vans in both Domestic Sales and Exports. 14,673 units were sold against 14,775 units a year ago in the
Domestic Market resulting in a decline of -0.69% (YoY).
• Exports fell to the worst of the year at -46.24% (YoY) with 93 units being exported compared to 173 units during the same month of the
previous year.
• Special Note: October + November (Diwali Effect) =
• Production: +7.78% (YoY)
• Domestic Sales: +9.14% (YoY)
• Exports: -27.17% (YoY)
24. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 24
Capital Mind Premium: The Sparkplug Report
November 2015
Constituent Analysis:
• Outliers (manufacturer with the highest growth):
• Production: +75.68% (YoY) - Renault India
• Domestic Sales: +144.27% (YoY) - Renault India
• Exports: +2526.67% (YoY) - General Motors
• Total Overall Sales: +128.99% (YoY) - Renault India
• Volkswagen India leads the losers with Domestic Sales declining at -49.51% (YoY) - its worst growth yet. Force Motors leads the losers
with Exports declining at -100% (YoY); while Renault India concentrating on the Domestic Market with its iconic Duster and KWID
decided to export just 8 units of Duster leading to a decline of -96.31% (YoY) - the average for the year including November has been
-98.18%.
• Market leader Maruti Suzuki continues to disrupt the Domestic Market clocking in a growth of +10.57% (YoY) 110,599 units compared to
100,024 units a year ago. Exports were at its second worst of the year at +1.02% (YoY) from 10,122 units to 10,225 units. It also
managed to add +1.01% to its market share.
• Renault India, Force Motors, General Motors India, and Ford India were the top performers with an exceptional growth in Overall Sales by
+128.99% (YoY), +77.20% (YoY), +54.32% (YoY), and +34.69% (YoY).
• Hyundai Motor's market share rose by +1.20% to +20.02% though the company had its second worst month of Exports at -25.41% i.e. it
exported 4,771 units lesser than the previous year during the same time. Its Domestic Sales stood at +22.92% (YoY) - third best month of
the year.
• Mahindra & Mahindra lost steam of its SUVs sales. The company lost 0.57% of its market share. Bulk of its Domestic Sales & Exports
comes from the contributions of Scorpio, Xylo, HT, Bolero Plus, XUV500 followed by Bolero, ST, Quanto, Thar, and TUV300. Domestic
Sales growth of +35.86% (YoY) was the best for the current year which meant that the company for the second time in the current year
had a positive overall growth at +33.45% (YoY) while Exports went into the red at -53.23% (YoY) - the second worst during the current
year.
34. COMMERCIAL VEHICLES
CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 34
57139
53984
54045
57017
56214
60547
53981
59976
57289
59433
57164
59102
63535
71891
60955
59100
Apr May Jun Jul Aug Sep Oct Nov
0
20000
40000
60000
PRODUCTION
-2014 -2015
43080
46986
51079
47775
48518
56078
51978
47686
45872
48841
51446
51795
52198
62845
58596
51766
Apr May Jun Jul Aug Sep Oct Nov
0
20000
40000
60000
DOMESTIC SALES
-2014 -2015
5747
6343
6656
7241
7098
8157
7494
7349
6889
8403
8330
8699
9321
7672
8168
7137
Apr May Jun Jul Aug Sep Oct Nov
0
2000
4000
6000
8000
EXPORTS
-2014 -2015
0%
5%
10%
15%
0.26%
10.09%
5.77%
3.66%
13.02%
18.74%
12.92%
-1.46%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
5%
10%
6.48%
3.95%
0.72%
8.41%
7.58%
12.07%
12.73%
8.56%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
0%
10%
20%
30%
19.87%
32.48%
25.15%
20.14%
31.32%
-5.95%
8.99%
-2.88%
YoY GROWTH
Apr May Jun Jul Aug Sep Oct Nov
35. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 35
Capital Mind Premium: The Sparkplug Report
November 2015
Commercial Vehicles (Passenger Carriers + Goods Carriers)
How did this segment fare? Let's take a look at the segment analysis; the sub-segment and each of the constituents:
Segment Analysis:
• Production fell from 59,976 units to 59,100 units resulting in a decline of -1.46% (YoY)
• Domestic Sales grew from 47,686 units to 51,766 units resulting in a growth of +8.56% (YoY)
• Exports fell from 7,349 units to 7,137 units resulting in a decline of -2.88% (YoY)
• All this translated into an overall sales growth of +7.03% (YoY)
• Special Note: October + November (Diwali Effect) =
• Production: +5.35% (YoY)
• Domestic Sales: +10.73% (YoY)
• Exports: +3.11% (YoY)
36. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 36
Capital Mind Premium: The Sparkplug Report
November 2015
Sub-Segment Analysis:
Passenger Carriers (Models include: Citiline, CityRide, Starbus, Tourister, Viking and others):
• PC brought in a growth of +14.25% (YoY) in Domestic Sales clocking in 4,570 units from the previous year of 4,000 units - this also
happens to be the lowest Domestic Sales for the current year.
• Exports were in the red at -26.92% (YoY) as the total units exported fell by 476 units from 1,768 units to 1,292 units.
• Overall sales growth was at +1.63% (YoY) - lowest of the year.
• Special Note: October + November (Diwali Effect) =
• Production: +8.56% (YoY)
• Domestic Sales: +20.89% (YoY)
• Exports: -15.31% (YoY)
Goods Carriers (Models include: Ape Truck, Bolero Maxi Truck, Maxximo, Super Supreme, Winger and others):
• GC fared a lower growth of +8.03% (YoY) in Domestic Sales - 47,196 units were sold compared to 43,686 units; an addition of 3,510
units.
• Exports fared positive with a growth of +4.73% (YoY).
• Special Note: October + November (Diwali Effect) =
• Production: +5.02% (YoY)
• Domestic Sales: +9.80% (YoY)
• Exports: +8.12% (YoY)
37. CAPITALMIND • (C) ALL RIGHTS RESERVED • capitalmind.in Nov'15 The SparkPlug Report 37
Capital Mind Premium: The Sparkplug Report
November 2015
Constituent Analysis:
• Outliers (manufacturer with the highest growth):
• Production: +124.37% (YoY) - SML Isuzu
• Domestic Sales: +35% (YoY) - Isuzu Motors
• Exports: +35.29% (YoY) - SML Isuzu
• Total Overall Sales: +35% (YoY) - Isuzu Motors
• Mahindra & Mahindra which increased its market share by a whopping 7.5% in October, lost almost 3% of its market share to rival Tata
Motors which increased its market share from 43.10% to 45.59%.
• Tata Motors hit the red in Domestic Sales with a decline of -0.87% (YoY). The company managed to sell 23,389 units compared to
23,594 units a year ago. Additionally, Exports which fared at +11.15% (YoY) during the month of October, reversed its trajectory to clock
in a decline of -11.66% (YoY) with 3,463 units being exported compared to 3,920 units from a year ago.
• Ashok Leyland managed a decent growth in Domestic Sales at +24.05% (YoY) by selling 7,979 units compared to 6,432 units a year ago -
fall of over a 1,000 units. Exports stood at 992 units compared to 1,274 units brining in a decline of -22.14% (YoY).