Museums And The Web 2008

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Chris Alexander

Business Formation

San Jose Museum of Art
Beyond launch: Museum videos on YouTube

1

SJMA YouTube History
•Started February 2006
•Since launch there have been 75,936 views of
71 videos
•First video was for ballpoint pen artist Il Lee
•Holistic approach: podcast, YouTube, in gallery
tours via iPods
•All videos created in-house by a team of two
•Has been used mostly for interpretation and
exhibition previews

2

Viral Marketing
•Il Lee was most successful video
•Coming up on 20,000 views
•One blogger responsible for views: kottke.org
•Stats tracking software pointed showed hits to our site from his
•Picked up by other bloggers and started spreading

3

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