September 25th Reputation Management Webinar In this webinar you will learn how to: -Take control of online conversations about your business -Convert a negative review into a business opportunity -Bring in a constant flow of good reviews & amplify them across the web -Use reputation management to get more leads

1. Good Online Reputation = More Leads:
Make Sure You Know These Tricks
Sept 25th, 2013 Webinar
Your customers are
talking about your
reputation.
Are you part of the
conversation?

2. COMMON Q’S
How do I get good
reviews?

3. How do I increase exposure of
good reviews?
COMMON Q’S

4. How do I handle negative
reviews?
COMMON Q’S

5. Agenda:
1. Why reputation management must be a part of your
overall Marketing strategy
2. How online directories and social media shape your
online reputation
3. How you can enhance your business’s online reputation

6. Everyone Has an Opinion…
Do you know what people
are saying about you?

7. And now they are posted
ALL OVER the Internet…
*Social Media Sites
*Online Directories

8. Social Media Keeps Growing…

9. Did you know…
1/2 are less likely if comments are negative
2/3 people are more likely to buy from a store
when they find positive comments about it online

10. As you already know…
Customers are more likely to post a review after a negative experience than a positive one.
Bottom line…
Your business
mustknow where
everyone’s talking and
how to handle the
conversation

11. CONSUMERS
=
REPUTATION
You even receive
a star rating!
SEARCH
ENGINE
FRIENDLY

12. What would you do?
If someone tweeted this about your company…
Or wrote this…

13. A good review is like gold…
AMPLIFY THEM

14. Enhance your business’s reputation:
1. Create consistent listings across directories
2. Have an active social media presence
3. Monitor and respond

15. Reputation and Visibility go hand-in-hand
✗ Great Reputation + Poor Visibility = No Leads
✗ Bad Reputation + Great Visibility = No Leads
✔Great Reputation + Great Visibility = Leads Galore

16. Take advantage of: Directory Listings
1,000’s of directories
broadcast listings
through major data
engines
Correct location data
Claim listings
Hand publish into top
directories
Verify correct
listings and data
Monitor reviews

17. Take a comprehensive approach

18. Be where your customers are: Social Media
•27% of the total U.S. Internet time is spent on social networking sites
•25% of consumers who complain about products on Facebook or Twitter expect a response
within 1 hour
•91% of individuals who use social media for local searches choose Facebook to find local
business information.
Promote:
• Testimonials
•Infographics
• Blog posts
• Images
• Videos
• Promotions
• Contests
TAKEAWAYS:
• Your business should establish a presence on
the key social media networks to get in front
ofpotential customers
• Create fresh content to keep potential
customers engaged

19. What’s the best way to respond to aBAD REVIEW?
• Theworstreaction - leaving it alone
• Respond with an apology,
explanation or incentive to win back
the customer

20. The bottom line is…
You need to know what people are saying about your business online

21. The problem is…
Many businesses don’t have the time or the tools necessary to monitor
and maintain their reputation

22. Introducing: Surefire Social’s
New Reputation Management
Services
The benefits of a comprehensive suite that empowers you to easily monitor and build
your online reputation all in one location:
 Improved Online Visibility
 Monitored Reviews and Social Media
 Tracked Employee Activity
 Comparisons of your business and the Competition

23. Three unique packages
•Reputation Intelligence
•Reputation Concierge
•Reputation Brand Analytics

24. Reputation Intelligence
Comprehensive suite empowering you to easily
monitor and build your online reputation:
 Improving Online Visibility
 Monitoring Reviews
 Monitoring Social Media
 Monitoring Employee Activity
 Comparing Yourself to Your Competition

25. Monitor Reviews, Visibility, Social Media,
Employees & the Competition
• Track the top consumer sites where your business might be mentioned.
• Maintain consistent business listings with the ability to see irregularities across your listings.
• Track your Facebook likes, Twitter followers, and Foursquare check-ins. When people like,
re-tweet, or comment, you can see it all in one place.
• Know if your employees are saying anything bad about your business the second it’s posted.
• Find out how your company stacks up to the competition.
• Every time a new review or mention is found, you'll be notified.

26. Reputation Concierge
Certified Coaches take care
of your online reputation for
you.
We monitor, engage, and
reply so you can focus on
running your business, and
we will keep you up to date
with regular reports.
On top of working 50+
hours per week, 43% of
local businesses spend
6+ hours on Social Media

27. Reputation Brand Analytics
 Ready to Go Reports
 Brand Analytics is built on top of our
industry leading Reputation Intelligence
platform. Since we already have
access to your local-level information,
we can roll up that data and deliver it in
one actionable report.
 Visibility shows where you’re
listed in online directories (and
whether or not that information
is accurate). Inconsistent
listings lead to poor placement
in search engine results.

28. A special offer for you
Enjoy 3 months of free reputation management services!
To learn more, click here: www.surefiresocial.com/contact-us/

29. Who is Surefire Social?
Surefire Social delivers personal, comprehensive strategies
for effective local Internet marketing.
www.surefiresocial.com

30. Talk to Us
Chris Marentis is the Founder and CEO of Surefire
Social. With over 25 years of experience leading
traditional and interactive marketing businesses,
Chris is a leader in helping businesses use new
technology to enable dramatic growth.
Learn More:
Want to talk to someone about using Surefire
Social’s Reputation Management services? Click
here:www.surefiresocial.com/contact-us/
or call 888-804-8685.