A vision of a free cloud software with delivery and integration services

1. The Cloud Appliance Company
Leap into the Cloud

2. About Visual Frog
• Visual Frog is a cloud
appliance product company
offering the “Packaged Cloud”
 Virtual Server Cloud
 Virtual Desktop Cloud
 WAN Accelerator
© 2013 Visual Frog, Inc. / Confidential
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3. The VDI Market Size
Forecasted growth in the Virtual Desktop Market (in $Bn)
Source: Morgan Stanley Research, 2011 and ABI Research, 2012
The client virtualization market is
maturing at a rapid pace; new
approaches such as workspace as a
service (WaaS) and mobile experience
virtualization are beginning to emerge.
The market itself is beginning to
consolidate as larger vendors acquire
unique smaller firms to access new
capabilities and customer groups.
Gartner, “HVD (hosted virtual desktop)
deployments are forecast to reach 74
million users by 2014 or 15% of
professional desktop users”.
The global market for such hosted
virtual desktops is forecast to grow
from approximately $500 million in
2009 to a cumulative total of nearly $5
billion by 2016 (ABI Research, 2012).
IDC Worldwide Client Virtualization 2012 Vendor Analysis
Source: IDC MarketScape 2012
© 2013 Visual Frog, Inc. / Confidential
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4. Customer Profile
• Who needs Virtual Desktops?
 Healthcare



Clinicians
Consultants
HIPA Compliance
 Law
• Virtual desktops allow the users to
bring their own device (BYOD)
• Controls security
• Reduces IT hard and support costs
• Reduces licensing costs
• Enables new employees
• Future proofs the desktop
• Improved user experience
• Access from any device
 Security profiles


Partner Asset Enforcement
Remote access to court documents
– Centralized control
– Large documents
– SBU Data

Consultants
 Government
 Telecommunications

Call Centers
 Retail

POS
© 2013 Visual Frog, Inc. / Confidential
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5. Competitive Landscape
•
•
•
•
•
•
•
Vmware
Citrix
Desktone
Unidesk
Virtual Bridges
Oracle
Quest Software
Larger vendors naturally offer more
capabilities to their customers; thus
many of them lead in this study. However,
many innovations are coming from the
smaller start-ups, which build their whole
business around those differentiating
innovations. The result is many start-ups
are gaining rapid traction in the market
and performed well in this study.
IDC Worldwide Client Virtualization 2012 Vendor Analysis
Source: IDC MarketScape 2012
© 2013 Visual Frog, Inc. / Confidential
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6. Projected VDI Costs
One
of
the
major
factors
that
prospective customers consider while
deciding which desktop virtualization
solution is suitable for them, is cost.
Citrix, one of the major players in this
Component
Cost per concurrent user
sphere, offers Virtual desktop solutions
Off-the-shelf
server
$100 - $150
VDI-in-a-Box
with Citrix HDX
$160
Website, 2013). Figure 5 to the left,
Hypervisor
$0 to $65
shows the breakdown of the upfront
Microsoft VDA
License*
$0 to $100
costs to acquire the infrastructure
Total
$260 to $475 per Desktop
for
under
$500
per
user
(Citrix
needed to deploy VDI solutions from
Citrix.
Costs associated with deploying Citrix’s Virtual Desktop Solution
Source: Citrix Website, 2013
© 2013 Visual Frog, Inc. / Confidential
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7. Visual Frog JumpBox
© 2013 Visual Frog, Inc. / Confidential
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8. Visual Frog Product
Product Line
• Bullfrog Cloud


No License Fees!
Lil Bullfrog Cloud Appliance – SMB
Big Bullfrog Cloud Appliance - Enterprise
• Tree Frog Virtual Desktop

Virtual Desktop Cloud Appliance

Thin Client
• JumpBox

Remote Location Service Accelerator

Accelerates VM Without Replication
We have 2 solutions ready for delivery!
© 2013 Visual Frog, Inc. / Confidential
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9. Visual Frog Product
Strategic Focus
• First Four Market Verticals

Healthcare

Energy

Law

3D Engineering

Government
• Building Separate Sales Practices For Each Market

Experienced Domain Experts

Dedicated Sales Force

Highly–Specialized Cloud Programs, Products, People
• Practice Verticals General Managers

Cloud Expertise

Commit to Three Year Revenue Target
© 2013 Visual Frog, Inc. / Confidential
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10. Visual Frog Product
Marketing Initiatives
•
Innovation Pavilion

Showcase Scenarios

Cloud Server

Virtual Desktop

Accelerator

Highlight Industry Pain Points

 Practice

Products Showcased

Product Solutions Integration

Expertise Showcased in all Areas
Demo Center

Partner Vertical Promotions
Large Conference Room

•
Briefing Center
© 2013 Visual Frog, Inc. / Confidential
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11. Visual Frog Delivery
Professional Services
•
Delivery Team


Delivery Engineer

•
Project Manager
Integration Engineer
Support Team

7X24

Integration Support Team

Post Delivery Support Team

Third Level Support Team
© 2013 Visual Frog, Inc. / Confidential
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12. V-Frog Sales – Delivery Plan
• Industry





Energy
Health Care
Law
3D Engineering
Government
• Locations




Chicago
Houston
East (Boston /
Philadelphia / VA)
West (Denver)
V-Frog Sales Regions
© 2013 Visual Frog, Inc. / Confidential
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13. Financial Projections
© 2013 Visual Frog, Inc. / Confidential
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14. 3-Year Success Strategy
• Targeting $50 Million of Revenue
in 3 Years
• Business Milestones
 US Regional Sales HQs




South West - Houston, TX
North East – Boston, MA
Mid-West – Chicago, IL
West Coast – Denver, CO
 $5 Million Dollars in Sales
• Business Strategic Progressions
 Hire Sales / Marketing Team
 Product Brand Marketing
 Tradeshows
 Trade Magazines
• Marketing Start
 Q1 2013
• Sales Push
 Q1 2013
© 2013 Visual Frog, Inc. / Confidential & Proprietary
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