2010 IAA World Congress Recap in Moscow

2. DAY 1 Highlights & Notable Tweets

4. Igor Artemyev - Co-Chair of the National Organizing Committee, Head of the Federal Antimonopoly Service

5. Yury Luzhkov - Co-Chair of the National Organizing Committee, Mayor of MoscowDay 1: Highlights & Notable Tweets

7. TWEET “By the time clients spend 20% of their budget on new media we will see a new [higher] benchmark/shift” -Sir Martin Sorrell #IAA2010 TWEET TWEET “The world is moving at different speeds [in the advertising industry]” -Sir Martin Sorrell #IAA2010 “Africa - not a continent of challenge but a continent of opportunity” -Sir Martin Sorrell #IAA2010 Keynote Speech: Change And Consequences Sir Martin Sorrell - Chief Executive Officer, WPP Click here to watch an interview with Sir Martin Sorrell TWEET “2nd objective of the future is new media - 27% of our business is new media” -Sir Martin Sorrell #IAA2010 Day 1: Highlights & Notable Tweets

8. TWEET “Consumers want to know about what institutions stand for. They are looking for brands that have values” -Marc Pritchard #IAA2010 Keynote Speech: Changes In Consumer Behavior & Consequences for Marketers Marc Pritchard – Global Brand Building and Marketing Officer, Procter & Gamble Click here to watch an interview with Marc Pritchard TWEET “The time to change is now. It means changing our mindset from ‘marketing’ to ‘serving;”’ -Marc Pritchard #IAA2010 Day 1: Highlights & Notable Tweets

9. TWEET On “marketing people”: “We try much harder to be understood than to understand” -Erich Joachimsthaler #IAA2010 Keynote Speech: Disruption Versus Deep Dive: How Challenger Brands Compete Erich Joachimsthaler – Chief Executive Officer, Vivaldi Partners and Author of Hidden In Plain Sight and Brand Leadership TWEET “If you understand the eco-system of how consumers think; then you will truly understand how to market to them” -Erich Joachimsthaler #IAA2010 Click here to watch an interview with Erich Joachimsthaler Day 1: Highlights & Notable Tweets

11. Luis Gallardo - Global Director, Brand & Marketing, Deloitte

12. David Yakobashvili - Chairman, RusBrand

13. Igor Kosarev - Vice President, Russian Standard

14. Chaired by: Erich Joachimsthaler - Chief Executive Officer, Vivaldi Partners and Author of Hidden in Plain Sight and Brand Leadership TWEET Click here to watch an interview with Vinita Bali Q: What is the role of challenger brands in your industry? A: Vinita Bali: “They play to win and win by changing the root of the game” #IAA2010 Day 1: Highlights & Notable Tweets

15. TWEET “Water uncontrolled will flood. Data and content uncontrolled is noise, but controlled it is knowledge” -Michael Mendenhall #IAA2010 Keynote Speech: Changing the Marketing Equation: Innovation and Sustainable Brands Michael Mendenhall – Senior Vice President and Chief Marketing Officer, Hewlett-Packard TWEET Click here to watch an interview with Michael Mendenhall Speaking on HP’s Magcloud: “The cloud is the next evolution of the internet” -Michael Mendenhall #IAA2010 Day 1: Highlights & Notable Tweets

17. Sam Balsara – Chairman and Managing Director, Madison World

18. Jean de Witt – Senior Vice President, Hachette Filipacchi Shkulev

19. Chaired by: Nick Brien - Chief Executive Officer, McCann WorldgroupDay 1: Highlights & Notable Tweets

20. TWEET Bettina Sherick and Marc Brusseel highlight their work with Avatar #IAA2010 What Happens When Technology Meets Entertainment? A 3D Partnership! Marc Bresseel – Vice President Global Agencies, Microsoft Bettina Sherick – Vice President, International Digital Marketing, 20th Century Fox International Keynote Speech: Russia and the World Economies Arkady Dvorkovitch – Chief Economic Assistant to the President of the Russian Federation, Russian Federation Click here to watch an interview with Marc Bresseel and Bettina Sherick Day 1: Highlights & Notable Tweets

21. DAY 2 Highlights & Notable Tweets

22. TWEET “In this new world, this connected world, we will change for good. It will not be more for less but less for good” -Maurice Levy #IAA2010 TWEET “Whether you are in San Francisco, Moscow or Shanghai you are in a digital economy the meets you worldwide” -Maurice Levy #IAA2010 Keynote Speech: Trends. Changes. The Future. Maurice Levy – Chairman and CEO, Publicis Groupe TWEET “The younger generation has an agenda for change” -Maurice Levy #IAA2010 Day 2: Highlights & Notable Tweets

23. TWEET “I always say go global or go home. We need to go global together” -Emilio Azcárraga #IAA2010 TWEET “Content, advertising, and emotions are going global. Our brave new world is borderless” -Emilio Azcárraga #IAA2010 Keynote Speech: The Challenge for Media Emilio Azcárraga – CEO, Televisa TWEET “Just think about the Internet. No one dreamed about it. It was born from a collision of independent sets of events” -Emilio Azcárraga #IAA2010 Click here to watch an interview with Emilio Azcarraga Day 2: Highlights & Notable Tweets

24. TWEET “Personalization + Relevance = The Internet of One” -Rich Riley #IAA2010 Keynote Speech: The Post-Digital Age Rich Riley – Senior Vice President, Yahoo! TWEET “81% of brand executives increased digital in 2010” -Rich Riley #IAA2010 TWEET “Science, Art and scale are capabilities needed to thrive in this post digital world” -Rich Riley #IAA2010 Day 2: Highlights & Notable Tweets

26. Joanne Davis – Chief Executive Officer, Joanne Davis Consulting

27. Sergey Koptevi – Chairman, Publicis Group Media Eurasia

28. Rob Norman – CEO, GroupM North America

29. Chaired by: Johnathon Charles – Presenter, BBC World NewsTWEET Click here to watch an interview with Laurence Boschetto “Where content creation is becoming more optimized, the demand for man hours will go up b/c we are simply doing more” -Rob Norman #IAA2010 Click here to watch an interview with Joanne Davis Day 2: Highlights & Notable Tweets

30. TWEET TWEET “The first television ad was in 1959...in the internet era we are about very adolescent stages of the internet” -Nikesh Arora #IAA2010 “It is believed that internet speeds will increase 80-500 times [within the next 10 years]” -Nikesh Arora #IAA2010 Keynote Speech: Nikesh Arora – President, Global Sales and Business Development, Google TWEET “The challenge we are going to have in the future is too much information which can be as bad as too little information” -Nikesh Arora #IAA2010 Day 2: Highlights & Notable Tweets

31. Keynote Speech: Asia’s New Influence: Managing Strategic Communications In A Changing World! Sergey Dumont – SVP, Omnicom Group Inc. & President, Omnicom Asia-Pacific Keynote Speech: Srinivas Kondethimmanapalli - Joint President Telemedia Services, Bharti Airtel Keynote Speech: The Role of Regulation In Advertising Serguei Puzyrevsky - Representative of the Federal Antimonopoly Service Click here to watch an interview with Srinivas TWEET “Communication is the one that bridges boundaries and barriers” -Srinivas Kondethimmanapalli #IAA2010 Day 2: Highlights & Notable Tweets

33. Eugeny Lomize - Director of Technology, Yandex

34. Mikhail Gerchuk - Chief Commercial Officer, Mobile TeleSystems

35. Alexey Katkov - Vice President and Chief Commercial Officer Mail.ru

36. Tatiana Handurova - Chief Commercial Officer, Odnokklassniki.ru

37. Chaired by: Andrey Sveshnikov - President, 360D InteractiveTWEET “Agencies should not think of the Internet like TV - think about the difference. It is incredibly measurable” #IAA2010 Day 2: Highlights & Notable Tweets

38. TWEET Akasaka credits the IAA with driving positive social change, attracting youth and changing the way we solve problems #IAA2010 TWEET “The advertising industry has played a huge role in shaping of the perceptions of women. We can be the driver for change” -Kiyo Akasaka #IAA2010 Keynote Speech: Kiyo Akasaka - Under Secretary-General, Communications, the United Nations TWEET “The United Nations is inviting IAA members to contribute to the global campaign to stop violence against women - a global pandemic” -Kiyo Akasaka #IAA2010 Day 2: Highlights & Notable Tweets

39. Close of the 42nd IAA World Congress Alan Rutherford - Chairman and World President, International Advertising Association Day 2: Highlights & Notable Tweets

40. For information on IAA events, sponsorship and how to become a member contact: Michael Lee - IAA Executive Director michael.lee@iaaglobal.org www.iaaglobal.org