- Providers expect their cloud revenue to almost double from 27% to 50% of total revenue in the next 2 years as adoption increases.
- The top reported customer motivations for cloud are cost reduction and speed to adoption. Providers' biggest challenge is demonstrating clear cost savings.
- Functions already commonly migrated to cloud include email/collaboration, sales/marketing, and office productivity tools. A wider range of functions are expected to migrate in the next 2 years.