The document discusses key web design principles including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. Unity is achieved through consistent size and proximity of elements. Variety uses different colors throughout a layout. Balance creates symmetry. Scale and proportion use similarly shaped elements of differing sizes. Rhythm draws attention through lines. Emphasis isolates and centralizes design elements. Simplicity has a minimal layout.

1. Web Design Principles
Caitlin Shepard
Casey Steinmiller
Alex Kimball

2. Unity
pinterest.com-Unity is achieved through size and proximity.

3. Variety
newbalance.com-Variety of different colors throughout layout.

4. Balance
buckle.com-Balance achieved through symmetry.

5. Scale & Proportion
myspace.com-Same shape, but differing sizes create a proportionate design.

6. Rhythm
kcchiefs.com- The use of lines draws attention to the center.

7. Emphasis
garethemery.com-The design on the page is isolated and centralized.

8. Simplicity
wikipedia.com- Layout is very simplistic.