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How To Make Things With Community
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
1. Actually tell your Community Manager what
your goals are.
2. Think about the feedback mechanisms you
have available to you.
For us, these were:
Email Promotion Collaboration
3. Play.
November, 2008
November, 2009
March, 2014
March, 2013
4. Remember that feedback goes both ways.
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
5. Practice with different levels of
response.
For its own sake (volume of response)
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
For the product (quality of response)
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
For the story (narrative around response)
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
6. Be honest with yourself about what you actually wa
6. Be honest with yourself about what you actually wa
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
7. Look for the outliers.
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC

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Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC