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Jack_Shepherd_Crowdsourcing Content_CMX Summit NYC
1.
How To Make
Things With Community
3.
1. Actually tell
your Community Manager what your goals are.
4.
2. Think about
the feedback mechanisms you have available to you. For us, these were: Email Promotion Collaboration
5.
3. Play.
6.
November, 2008
7.
November, 2009
8.
March, 2014
9.
March, 2013
10.
4. Remember that
feedback goes both ways.
16.
5. Practice with
different levels of response.
17.
For its own
sake (volume of response)
24.
For the product
(quality of response)
33.
For the story
(narrative around response)
44.
6. Be honest
with yourself about what you actually wa
45.
6. Be honest
with yourself about what you actually wa
49.
7. Look for
the outliers.