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1. People have different strategies to help them remember
things. Perhaps you write lists and stick them on the
fridge, or keep notes on your smartphone. Maybe you
leave a pile of items at the bottom of the stairs as a visual
cue so you remember to take them next time you go up.
Or you might even use the traditional mnemonic
technique of tying a knot in a hankie!

2. When choosing a phone number for your business, it's
wise to pick one that's easy for customers to remember.
That way, when they see it on marketing material such as
your advertisements, website and vehicle livery, they are
more likely to phone you and not a competitor.

3. With Telecoms World, like many suppliers, you'll find that
numbers are offered in price tiers depending on how
memorable they are. But what makes one number more
memorable than another?

4. The brain can remember on average between 6 and 9
numbers at a time. That's why phone numbers are often
'chunked' into blocks of 3, 4 or 5 digits e.g. xxx xxxx xxxx.

5. Within those blocks, the most memorable numbers are
made up of:

6. • Single repeats e.g. 1111, 2222, 6666

7. • Repeated pairs e.g. 2233, 4455, 9966

8. • Double repeats e.g. 6464, 9292, 9494

9. • Consecutive runs (ascending / descending) e.g.
1234, 3456, 6789 / 9876, 6543, 4321

10. • Step up-and-down digits e.g. 1232, 6787

11. • Mirrored digits e.g. 1221, 8998

12. • Repeated prefix e.g. 688 9688, 677 1677, 669 6690

13. Try saying them out loud to find what will work best in
your next radio advertising campaign, the memorable
number can become part of your businesses brand like
'118 118'. This short easy to remember directory enquiries
number has adopted a brand for its campaign with two
moustached men that perform different marketing acts.
They are pretty hard to forget.

14. Digits that make a pattern on the keyboard may not be so
easy for people to remember at first glance, but they
create 'muscle memory' when dialled. These include:

15. • All four corners of the keypad such as 1793

16. • Columns such as 0852

17. • Diagonals such as 1599

18. The other 'trick' you can use in your marketing is to adopt
alpha-numeric numbers that spell out words, such as:

19. • 4357 = HELP

20. • 4686 = GOTO

21. • 7253 = SALE

22. And here's a thought. In order to monitor the success of
different marketing campaigns, you can use a different
number for each one!

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