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Technology Alphabet Soup

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Paul Redfern
Paul Redfern

This document discusses key technology terms and strategies for higher education institutions. It introduces common web tools like content management systems (CMS), e-communications, customer relationship management (CRM), and social networking. It also discusses how Gettysburg College evaluated technologies, executed a web redesign, and assessed the impact through user data, macro data, focus groups, and benchmarks. Strategies for institutions include understanding available tools, aligning resources, and using data to evaluate decisions and their effects.

EducationTechnologyBusiness
1 of 29
Technology Alphabet Soup Paul Redfern Director of Web Communications & Electronic Media Gettysburg College
Introductions ,[object Object],[object Object],[object Object],[object Object]
Questions for today ,[object Object],[object Object],[object Object]
[object Object]
The world of web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What are the buzz words we use? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CMS ,[object Object],[object Object],[object Object],[object Object]
E-communication ,[object Object],[object Object],[object Object],[object Object]
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Portals & Online Communities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
Gettysburg College Web Decision Making Philosophy ,[object Object],[object Object],[object Object],[object Object]
How do we execute the philosophy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gettysburg Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are the gaps? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can we do better? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
User Data ,[object Object]
Macro Data
Detailed Data
Other Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus Group Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Questions for today ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object]

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