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Create a List Magnet That
Will Drive Herds of Traffic
To Your List in 30 Days or
           Less!
Sample of an
  Optin Form
Break It On Down – The 6 Steps
1. Define your market
2. Understand their biggest problem
3. Provide solution in your giveaway
4. Choose email tool
5. Design your optin
6. Set up autoresponder series
#1 - Define the Market
#1 - Define the Market
• This is the most important step
  missed by most online marketers.
  How do you know what to deliver if
  you don’t know who they are and
  what they want?
6 Secrets to an Irresistible Optin
#2 - Identify the Problem
• What are the biggest challenges the
  market experiences?
• How much do they care about the
  problem?
• Can you offer a solution in your area
  of expertise?
#3 - Provide Solution (Giveaway)
• Your giveaway should tackle a major
  problem
• It should answer a question your
  market is asking about
• It should be valuable
• It’s not about YOU; it’s about THEM
Types of Giveaways?
•   Special report      •   Ebook
•   Audio (MP3 or CD)   •   Consultation
•   Webinar             •   Coupon code
•   Teleseminar         •   Newsletter
#4 - Choose Email Provider
• Autoresponder-capable
• Tracks your list for future
  segmentation
#5 - Design Your Optin
•   Clear on the giveaway
•   Speaks to the WIIFM
•   Not too invasive
•   Easy to find
•   Privacy policy is evident
6 Secrets to an Irresistible Optin
http://email-marketing-reports.com
6 Secrets to an Irresistible Optin
6 Secrets to an Irresistible Optin
Bonus: Where to put the form?
• EVERYWHERE
 – Web page
 – Facebook
 – Email sig
 – And more…
6 Secrets to an Irresistible Optin
My email
signature
line…
#6 - Create Autoresponder Series
• Outline the “what’s next”
• Develop messages and determine
  frequency
• Remember to personalize
6 Secrets to An Irresistible Optin
1. Define your market
2. Understand their biggest problem
3. Provide solution in your giveaway
4. Choose email tool
5. Design your optin
6. Set up autoresponder series
Questions?
• For more online business resources
  – Website: www.tanyasmithonline.com
  – Facebook:
    www.facebook.com/tanyasmithonline
  – Twitter: @CoachTanya
  – More social: http://about.me/tanyasmith

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6 Secrets to an Irresistible Optin

  • 1. Create a List Magnet That Will Drive Herds of Traffic To Your List in 30 Days or Less!
  • 2. Sample of an Optin Form
  • 3. Break It On Down – The 6 Steps 1. Define your market 2. Understand their biggest problem 3. Provide solution in your giveaway 4. Choose email tool 5. Design your optin 6. Set up autoresponder series
  • 4. #1 - Define the Market
  • 5. #1 - Define the Market • This is the most important step missed by most online marketers. How do you know what to deliver if you don’t know who they are and what they want?
  • 7. #2 - Identify the Problem • What are the biggest challenges the market experiences? • How much do they care about the problem? • Can you offer a solution in your area of expertise?
  • 8. #3 - Provide Solution (Giveaway) • Your giveaway should tackle a major problem • It should answer a question your market is asking about • It should be valuable • It’s not about YOU; it’s about THEM
  • 9. Types of Giveaways? • Special report • Ebook • Audio (MP3 or CD) • Consultation • Webinar • Coupon code • Teleseminar • Newsletter
  • 10. #4 - Choose Email Provider • Autoresponder-capable • Tracks your list for future segmentation
  • 11. #5 - Design Your Optin • Clear on the giveaway • Speaks to the WIIFM • Not too invasive • Easy to find • Privacy policy is evident
  • 16. Bonus: Where to put the form? • EVERYWHERE – Web page – Facebook – Email sig – And more…
  • 19. #6 - Create Autoresponder Series • Outline the “what’s next” • Develop messages and determine frequency • Remember to personalize
  • 20. 6 Secrets to An Irresistible Optin 1. Define your market 2. Understand their biggest problem 3. Provide solution in your giveaway 4. Choose email tool 5. Design your optin 6. Set up autoresponder series
  • 21. Questions? • For more online business resources – Website: www.tanyasmithonline.com – Facebook: www.facebook.com/tanyasmithonline – Twitter: @CoachTanya – More social: http://about.me/tanyasmith