How can going “green” and beyond be profitable? Exploring practical examples of choosing home articles and equipment in Japan with participants in the ESD forum 2012, Tokyo. A contribution to the UN Decade of Education for Sustainable Development. Organized by http://www.iuventum.org/programs/ef2012.html

1. Everyday
Sustainability
Bernd Nurnberger
ESD Forum 2012, Tokyo

2. Define
“sustainability”
Tribute to Ray Anderson

3. Ray Anderson:
“Nature defines sustainability for us.”
http://www.youtube.com/watch?v=Uf0fUi8LASQ
See also http://www.ted.com/speakers/ray_anderson.html

4. Education for “sustainable development”...
If we keep going, we keep growing?
“We need a new literacy: eco-literacy.”
-- Gunter Pauli

5. Everyday Eco-Literacy
If you buy “green”, you can save with
coolbiz shirt
shower timer
power strip
light bulbs
refrigerator
air conditioner
Technology cost curves

6. COOLBIZ shirt
Return on investment:
immediate
- cost the same
- comfort up 1-2℃
- cooling energy down ~5%
- undershirt less
- wash fewer pieces
Photo by author Shirt by BRICK HOUSE (Tokyo Shirt)

7. Shower Timer
Shower ~15% of energy
Return on investment:
few days
Photo by natala007 on
flickr Photo by *Kristene on
flickr

8. Shower Timer
Shower ~15% of energy
Return on investment:
few days
Photo by natala007 on
flickr Photo by *Kristene on
flickr

9. Power Strip - Switched
Cut standby waste (~15W)
Microwave, PC, TV, Recorder, ...
Return on investment: 3 months
Power Symbols
(Wikipedia)
Photo by info_grrl on flickr

10. Power Strip - Switched
Cut standby waste (~15W)
Microwave, PC, TV, Recorder, ...
Return on investment: 3 months
Power Symbols
(Wikipedia)
Photo by info_grrl on flickr

11. If you buy a home appliance
What costs more: purchase or energy?

12. If you buy a home appliance
What costs more: purchase or energy?
win-win!

13. If you buy a CFL light bulb
some
save
~15%
on
power
bill
http://www.commoncraft.com/video/cfl-light-bulbs

14. If you buy a LED light bulb
some
save
~20%
energy
cost
http://www.youtube.com/watch?v=3sn_UyC_Ljc

15. If you buy a LED light bulb - check:
a few
do
flicker
flicker.
Check:
digi-
cam Photo taken with iPhone 4S. Striping effect may be more visible on live screen than in still
image.

16. If you buy a home appliance
biggest energy users in summer
kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition

17. If you buy a new refrigerator
- new vs old
4000
3000
2000
buy new 1020 keep old 0
kWh/y 600 kWh/y 1200
1000
400l per JIS C 9607 C 370l estimated
energy 22c/kWh energy 22c/kWh
0
in 10y 1320 in 10y 2640 buy 5y 10y 15y
TCO 2340 TCO 2640
new inverter old (1998)
TCO: Total Cost of ownership

18. If you buy - which fridge?
Purchase 728 Purchase 1030
10y 1010 10y 660
energy energy
TCO 1738 TCO 1690
kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition

19. If you buy - which fridge?
3000
2500
2000
1500
1000
500
buy
Purchase
728 1030
0
10y energy power
10y 1010 660 buy 5y 10y 15y
LCC LCC
1738 1690
Mitsubishi 335l Toshiba 427l

20. If you buy an air conditioner
Sharp Panasonic Hitachi
buy 675 878 898
10y energy 1670 1540 1672
TCO 2545 2418 2580
TCO: Total Cost of Ownership
kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition

21. If you buy an air conditioner
4000
3000
Sharp Panasonic Hitachi
675 878 898
2000
1670 1540 1672
2545 2418 2580 1000
0
buy 5y 10y 15y
Sharp Panasonic Hitachi

22. Everyday Eco-Literacy
Technology cost curves

23. Technology cost curves - at home
done difficult
McKinsey (2010) Version 2.1 of the global greenhouse gas abatement
cost curve

24. Innovation
UNEP (2011) Decoupling natural resource use and environmental impacts from economic growth

25. Innovation
UNEP (2011) Decoupling natural resource use and environmental impacts from economic growth

26. Green
+
profitable
=
blue
economy
http://youtu.be/MyTHmTDT2Qw

27. Everyday Sustainability
and beyond
http://youtu.be/oIQdYXCKUv0
More at http://www.storyofstuff.org/movies-all/story-of-change/l

28. Everyday Sustainability
Thank you. Questions & Answers
(i) inspired by
ChangeThis Manifesto 25.03 Beyond Sustainability
Technologies zeri.org, www.blueeconomy.de, 88light EnerSaver
Reimagining Japan McKinsey & Co (2011), A 20-year road map for the
future
Co-creation, self- http://appropedia.org, http://openspaceworld.com
organization
Student Leaders Workshop Seth Godin Wants You to Decide! video, 7m
Friends suggested transitionnetwork.org, 350.org, wiser.org
Sources indicated nearby or linked the page element
Author’s blog ... a beginner at something
Author’s project Home co-generation in Japan, a good investment?

30. Bonus Slides
Energy expenses only
300
225
150 Energy use bulb 60W CFL 13W LED 7W
4h/day 1460h 1460h 1460h
75
kWh / year 87.6 19.0 10.2
cost 22c/kWh $19.27 $4.18 $2.24
0
buy 5y 10y 15y in 10y $193 $42 $22
bulb life 1y 10y 27y
bulb 60W CFL 13W
LED 7W

31. Bonus Slides
How many bulbs, cost
40
30
20
bulb 60W CFL 13W LED 7W
bulb price $2 $7 $14
10
4h/day 1460h 1460h 1460h
0 bulb life 1500h 15000h 40000h
buy 5y 10y 15y bulbs/10y 10 1 ~1/3
bulb 60W CFL 13W
LED 7W

32. Bonus Slides
Embedded energy
150
113
Assume embedded energy = price in kWh equivalent
75 cost 22c/kWh bulb 60W CFL 13W LED 7W
kWh / year 87.6 19.0 10.2
38
save / year baseline 68.6 kWh 77.4 kWh
bulb price $2 $7 $14
0
buy 5y 10y 15y embed equiv. 9kWh 31.8kWh 63.6kWh
time to save baseline 0.46y 0.82y
bulb 60W CFL 13W
bulb life 1y 10y 27y
LED 7W