Visual Intelligence

1. Kuliah 4 Proses Komunikasi
Oleh Coky Fauzi Alfi
cokyfauzialfi.wordpress.com
Visual Intelligence

2. Topics
• Visual Intelligence
• Visual Perception Theory
• The Gestalt Theory
• Analysis

4. “We do not realize how we
interpret the world.”

5. Without exception, everything you
see, you construct.
For examples:
Color, shading, texture, motion, shape,
visual objects, and entire visual
scenes.

6. Visual Intelligence

7. Intelengensi Visual (Visual Intelligence)
adalah kemampuan kognitif dalam
memproses, menganalisa, mempersepsika
n serta menyimpan semua gambaran
visual, baik yang nyata atau pun
“khayalan”.

12. Visual Perception Theory

13. A basic assumption behind all types of
perception theory is that the physical
world does not consist of coherent visual
patterns that we humans simply pick up
with our eyes as we go through life.

16. Types of Processes
1. Top-down 2. Bottom-up
Perception involves What you see if
making inferences what you get (direct
about what we see perception). There
and trying to make is no need for
a best guess interpretation.
(interpretation). ―James Gibson
―Richard Gregory (1966)
(1970)

17. Top-down Perception
The Cube of Death

18. Bottom-up Perception

19. The Gestalt Theory

20. The principles of design are
based on the Gestalt Theory of
Visual Perception

21. The Gestalt Theory of Visual
Perception
The whole is different from the
sum of its parts.

22. The Gestalt Theory of Visual Perception

23. The Gestalt Theory of Visual Perception

24. Which of those two pictures is
easier to remember?

25. The Gestalt Theory of
Visual Perception
A greater image
may be very
different from
the components

26. Analisa

27. Analisa 1

28. Analisa 2

29. Analisa 3

30. Analisa 4

31. Analisa 5

32. Analisa 6

33. Analisa 7

34. Analisa 8

35. Analisa 9

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