1. The Art of WordPress:
Portfolio Solutions for Artists
H ol a, I’m Mon ic a Da n n a, El Je fe at COLAB
@ co smop ol it ic ia n @he lloCOLAB

2. What we’ll cover anoche
Content Management Custom Domains
Systems (CMS)
Web Hosting
Blogs vs. Websites. vs.
Portfolios Premium Themes
Wordpress.com vs. Selecting a Theme
Wordpress.org
Customizing Your
When to Self-Host Theme

3. “I’m not a techie”
(that’s ok. i’m not either. promise.)

4. Content Management
Systems
System of Organizing pieces of content
Advantages vs. html pages:
Decentralized Maintenance (web-based)
No coding knowledge needed (user interface)
Content stored independent of design (CSS)
Dynamic, Scheduled Content, Built-in Stats

5. Sample WP Dashboard

6. But...Isn’t
WordPress
for
BLOGGING?!
Ye s! b ut...

7. WordPress Blogs
Chronological Posts
Sidebar

8. WordPress Websites
Business Pages
Main Image
Carousel
Product Info Blog

9. WordPress Portfolios

10. WP.com vs WP.org
WordPress.com WordPress.org
hosted by WordPress free open-source
limited themes Self-hosted
limited customization Premium Themes
intended for blogs More Customization
hobby / bloggers businesses/pros

11. WP host or Self-Host?
WordPress.com WordPress.org (Self)
beginners professional biz
limited themes Premium Themes
limited customization More Customization
hobby / bloggers Unique Header
More Design Control

12. whateveryouwant.com
Custom Domains CAN have on WP.com
Domain registrars Redirects
GoDaddy, BlueHost Branding
.com, .org, .edu, etc. Multiple Domains
Yearly Registration Doesn’t matter where
($7-10/year) you register, can host
anywhere (DNS)

13. Self-Hosted Step by Step
Do you have hosting? Yes Do you have a domain registered?
No No Yes
Get Hosting
Register a domain
Download & Install Free WordPress.org Files -- OR -- One Click Install
Find and Download Premium Theme Install WP Theme
Customize Theme

14. Premium Themes
Woothemes.com WPShower.com
Themeforest.net RichWP.com
Elegantthemes.com Site5.com
OrganicThemes.com wpzoom.com
Templatic.com Google: Wordpress
Premium Themes
ThemeGarden.com

15. Premium Themes Demo

16. Register a Domain --OR
--Update Existing DNS

17. Hosting Setup Demo

18. Installing WordPress

19. Setting up the site

20. Installing & Activate the
Theme

21. Customizing Header

22. Adding Portfolio Items

23. Q&A