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So You Want to Do a Web Promotion? Read this first!
1. GAMES & APPS IN 2012
Part 3 of 5
‘So, You Want to Do a Web Promotion?’
Read this first!
App & Game 2012: Part 3
2. 5 THINGS TO THINK ABOUT
How Does My Web Promotion Get Noticed?
Know What You’re Aiming For
Think Games!
Prize Competitions
Promote The Promotion!
App & Game 2012: Part 3
3. GETTING NOTICED
There are thousands of web promotions launched every week
How will your brand stand
out from the crowd?
The good news…
You can think BIG and BOLD without spending a fortune
App & Game 2012: Part 3
4. KNOW WHAT YOU’RE AIMING FOR
Most promotions fail because the objectives have not clearly
been thought through. Start with the question, what are we trying
to do?
• Generate leads – Increase mail/email/phone database.
How many?
• Increase brand/product awareness. By how much?
• Increase Facebook Likes / Twitter Followers / Social
Community. How many?
• Drive website visitors / encourage repeat website visits.
How many?
A Few Types of Web Promotions:
• Increase sales. By how much?
• Games!
• Increase goodwill toward the brand.
• Prize competitions – game of chance
How will you measure that?
• Prize competition – 25 words or less
…and the list goes on
• eVouchers or eCoupon giveaways
App & Game 2012: Part 3
5. THINK GAMES!
Games make some of the most successful web
promotions!
Everyone Plays Games – thanks to Angry Birds, Words with
Friends and smartphones, the average gamer in Australia is 32 and
47% of gamers are female1. There’s a game for every audience.
People Love Play – research consistently shows that brands who
give their audience a fun opportunity to play feel positively towards
the brand
Deep Brand Immersion – long brand exposure times: 5-20 mins
3
Repeat Brand Exposure – players consistently return to play
Social Media Integration – strong sharing opportunities
2
App & Game 2012: Part 3
6. PRIZE COMPETITIONS
Prize competitions are ever-popular drivers for web promotions and are a strong way
to hit some of those objectives you’ve identified up front.
Prize competitions are an excellent way to: Prize competition sites or
microsites integrated into
Generate user data larger sites must be:
Drive website traffic • Robust, scaleable
Drive brand/product awareness backend for data
capture and storage
But, they’re hard to do well. • Approved by state
authorities competition
Our promotions toolkit, together with our drawing system for
permits
experience a set of development
• Designed to drive users
tools that minimize development time and cost. through a journey
Get Maximum Bang for Buck
Game + Prize Competition = The Complete Package
App & Game 2012: Part 3
7. PROMOTE THE PROMOTION
Even the best promotions need people to hear about
them. As part of your integrated marketing strategy,
tell them!
Promote it through your other marketing channels
– advertise it through your traditional channels,
PR it
Integrate social – Facebook Connect offers an
excellent way to collect user data, tap into user
social networks and build user relations
SEO it! Make sure it’s optimized for search –
ensure the metadata around the web promotion is
in place
Tell your existing database – eDMs, DMs,
Facebook and Twitter updates, YouTube,
Pinterest, promote it on your website
App & Game 2012: Part 3
8. USE US FOR YOUR WEB PROMOTION!
Use the Experts!
We’ve run dozens of online promotions for brands. We’ve got the
tools ready and we know how to effectively integrate brands into
great online promotions. We’ll:
Plan
Structure
Design
Manage
Analyse
your web promotion. We can help you set the objectives and
measure the outcomes.
App & Game 2012: Part 3
9. GET IN TOUCH
Interested in discussing your mobile app development?
Call or email the commercial team:
02 8923 1200
commercial@3rdsense.com
3rdsense.com
App & Game 2012: Part 3
