An insight into Strategy Planning for ESBC

1. SOCIAL MEDIA MARKETING SALES CRM

2. AUGUST 2005

3. MAY 2006

4. APRIL 2007

5. NOVEMBER 2008

6. MARCH 2009

7. NEEDS! CHANNEL STRATEGY LIFE SUPPORT MISSION / PURPOSE EDITORIAL PROG LISTENING PROG

8. NEEDS! CONVERSATION FLOW DECISION TREE TRAINING PROG GOVERNANCE & REWARD SYSTEM

9. NEEDS! BRAND STYLE GUIDE GUIDELINES SERVE CUSTOMERS LANGUAGE & TIMING ENGAGEMENT METRICS

10. SOCIAL MEDIA EMPLOYEE POLICY

11. POLICY

12. RESEARCH GOOGLE ALERTS / BLOG SOCIALMENTION TWITTER # FACEBOOK LINKEDIN YOUTUBE

13. CUSTOMER AGE SEX LOCATION CAR HOUSE OWNER PET LOVER…

14. EMPLOYEES DO THEY LOVE IT?

15. THE TOOLS

16. WEBSITE WEBSITE BLOG BLOG AFFILIATE SITE FLICKR LINKEDIN COMMENT SITE

17. CENTRE OF YOUR SOCIAL UNIVERSE…

18. BLOGS ARE 12yrs + It is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video

20. PWC BBC SHELL PLC PLUMBER CISCO

22. HOW OFTEN AND WHO DOES IT?

26. COMMENTS & CONTROL

28. 28 POINT GUIDE

29. TWITTER IT’S NOT JUST ABOUT POSTING IT’S DEFINITELY ABOUT LISTENING

30. PURPOSE

31. PURPOSE

32. PURPOSE

33. SEARCH.TWITTER.COM

35. PICTURE BIO WEBSITE

36. PROFILE FOLLOW RATIO

37. FOLLOW THEIRS

38. FOLLOW LISTS

39. HOOTSUITE.COM

40. BIT.LY

41. MORE LIKES PLEASE!

42. TERMS & CONDITIONS

45. FACEBOOK.COM/INSIGHTS

46. 626,000

48. M.O.D DON’T?

50. FACEBOOK EMAIL SUBSCRIBERS ADD TO SIGNATURE A VIDEO? VOTE FOR X FANS TO TAG PHOTOS

51. FACEBOOK PLACE CLASSIFIED LINK TO TWITTER DISPLAY IT! ADD TO PERSONAL PAGE ENGAGE!

52. FACEBOOK REWARD REGULARS REQUEST FRIENDS ACKNOWLEDGE LINKS RUN A CONTEST

53. LINKEDIN

54. QMORPHIC PINEWOOD DISNEY FOX

55. NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS

60. BASICS: WEB ADDRESS

64. BASICS: PRIORITISE YOUR BRILLIANCE

65. NETWORK ACTIVITY OR STATUS UPDATE ROLE, WEBSITE LINKS RECOMMENDATIONS ROLE SUMMARY PERSONAL INFORMATION EXPERIENCE EDUCATION READING LIST EVENTS BLOG LINKS SLIDE SHARE PRESENTATIONS ADDITIONAL INFORMATION GROUPS CONTACT SETTINGS BRAND YOU

67. INTEGRATING APPLICA- TIONS

69. http: // learn.linkedin.com / apps

74. BRAND YOU

75. BUSINESS DEVELOPMENT

78. NEW PROSPECTS

82. THE APPROACH

85. STOP CHASING STOP DEFENDING LET GO OF THE SALE FOCUS ON THE TRUTH SOLVE THEIR PAIN

86. GROUPS 50 MAX

90. MANAGE YOUR CONTACTS

96. GOOGLE ALERTS

98. SOCIAL- MENTION REAL TIME ALERTS

102. Zappos.com

103. $1BILLION TACTICS CULTURE HR POLICY

107. CRM AND BRAND PROTECTION

108. CHICAGO PIZZA GUY CREATES DOMINO EFFECT USED HIS NETWORK

109. BASIC RULES

110. LISTEN!

112. ENGAGE

113. COLIN GILCHRIST DIGITAL FACE THE SOCIAL TAILOR