Creating authentic content to reach your audience is an artful task for influencers. It’s important to understand how brands can interfere with content production without even knowing it. Learn more about keeping your content alive and well.

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#
TM
WAYS TO
AUTHENTIC
CONTENT IN
A
KILL
HEARTBEAT
MA STL

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begins and ends with compelling stories. Not ads. Study
after study shows people want people engaging
content stories, not ads.
AUTHENTIC CONTENT
These stories bring relevancy to brands through
content that showcases real life usage.

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Authenticity is key to creating great
content that gets read and shared.
However, all too often brands and
retailers make critical mistakes when
working with influencers, it kills
their authenticity, which is exactly
the reason they chose working with
influencers in the first place.
AUTHENTICITY IS KEY

4. 4
1
Supplying images misses a huge opportunity for new, owned content, not
to mention it puts a huge damper on their creativity. When an influencer
feels you’ve cramped their style you kill their passion. Take the shackles
off and they become eager to please and will go the extra mile for your
brand. Influencers know their content needs to be high quality and creative
for it to be valuable and shareable. Most times you will even get higher
quality images from bloggers, as they are seasoned in taking professional
grade shots with a personal feel. Allowing the influencer to create images
is a great way to get custom and proprietary images for your marketing
campaigns versus canned/stock photography that may have been used
before. For shopper marketers, this is a way to bring a program to life for
football versus the Target or Kroger execution that may be utilizing the
same supplied brand images.
Supplying brand
photos can handcuff the
influencer from creating
original, unique photos.

5. 12
INTRIGUED
ABOUT THE OTHER
WAYS TO KILL
AUTHENTIC CONTENT
IN A HEARTBEAT?
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