Halloween is the second highest grossing commercial holiday after Christmas, it's time that you learn more about the Halloween Shopper.

1. BILLION
will be spent on candy, and
$360 million on greeting cards
BILLION
LARGEST DAY
for parties in the US, behind MILLION
New Years Eve and Super
Shopping begins at the end of September
will hand
out candy
Begin shopping
before Sept. 30
Don’t shop till the last two weeks of October
two weeks of October
will carve
a pumpkin
will visit a
haunted house
will throw or
attend a party
Begin shopping the rst
of 18-40
year old adults
will wear a costume
will dress
up their pets
will be spent on costumes, pet
costumes, treats, and festivities
people will celebrate
the holiday
Bowl Sunday
How we celebrate
Sources: Halloween Spending Survey 2013, National Retail Federation’s, Google
We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran
over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8
billion impressions and influencing natural search results to help drive measurable sales focused on category growth,
new product launches, in-store demos and seasonal events.
THE RISE OF THE
Halloween is the second-highest grossing
commercial holiday after Christmas.