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BILLION 
expected total 
Big Game spend. 
what average 
consumer spends on 
pre-game parties. 
of viewers will buy 
snacks for the 
big game. 
MILLION CASES 
OF BEER 
MILLION SLICES 
OF PIZZA 
MILLION LBS. 
OF AVOCADOS 
MILLION LBS. 
OF POPCORN 
MILLION LBS. 
OF TORTILLA CHIPS 
of Gen-Xers will 
host a party 
of Gen-Yers will 
attend a party 
BILLION 
80% 18% 
don’t plan or shop 
until the week of 
go online to get 
recipe/party ideas 
23% 3rd 
make a shopping 
list for the party 
Pinterest ranks 3rd in 
Google’s top searches 
Sources: U.S. Department of Labor, USA Today, Hoovers, Retail Advertising and Marketing Association, Marketing Arm 
We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran 
over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8 
billion impressions and influencing natural search results to help drive measurable sales focused on category growth, 
new product launches, in-store demos and seasonal events.

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Big Game Infographic

  • 1. BILLION expected total Big Game spend. what average consumer spends on pre-game parties. of viewers will buy snacks for the big game. MILLION CASES OF BEER MILLION SLICES OF PIZZA MILLION LBS. OF AVOCADOS MILLION LBS. OF POPCORN MILLION LBS. OF TORTILLA CHIPS of Gen-Xers will host a party of Gen-Yers will attend a party BILLION 80% 18% don’t plan or shop until the week of go online to get recipe/party ideas 23% 3rd make a shopping list for the party Pinterest ranks 3rd in Google’s top searches Sources: U.S. Department of Labor, USA Today, Hoovers, Retail Advertising and Marketing Association, Marketing Arm We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8 billion impressions and influencing natural search results to help drive measurable sales focused on category growth, new product launches, in-store demos and seasonal events.