The 7 habits of high successful atlassian marketplace developers

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This document discusses strategies for improving the success of add-ons on the Atlassian Marketplace. It provides tips on how to increase conversion rates from evaluations to customers, such as by including direct links to support and issue tracking. Reducing friction in the evaluation process and using UPM hooks are also recommended to boost conversions. The document stresses focusing content and problems addressed on solving critical enterprise needs and showing why customers should buy rather than build internally.

Technology Business

reyeM evaD yb

srodneV

lufsseccuS ylhgiH fo

stibaH neveS ehT

ĬsseccuSĬ gninifeD
ŇecalptekraM eht si tahW
A discovery platform for

Atlassian customers?
A marketing channel for
vendors?
One of these
(http://1.bp.blogspot.com/ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRn

lles ot dliuB

ĿR tibaH

Would I use this?
Would my clients/customers friends/colleagues
use this?
Am I thinking big?
What does version 2.0 look like? 3.0?

maharG luaP

Ħ Ĭtnaw elpoep gnihtemos ekaMĬ

ÔlmthĻdoogÕmocĻmahargluapĻwwwÕÕĿptthŎ

revoc sti yb koob a egduj lliw sremotsuC

edistuO eht no lufituaeB eB

ĿT tibaH

ÆX

of page visitors to evaluators

ÆRĻXSÞ

ÆY

of page visitors to evaluators

Ļyhtrowtsurt Ôeb dnaŎ kool oS
Ļmetsys lacitirc
noissim a otni ycnedneped a

Í

Ľ Ħ

gnicudortni er yeht no dda ruoy
sesahcrup remotsuc a nehW

edistuO eht no lufituaeB eB

ĿT tibaH

kcaptalF IUA

senilediuG ngiseD naissaltA

edisnI eht no lufituaeB eB

ĿU tibaH

Evaluations to purchases

QĻV ot TĻU

etaR noisrevnoC ni tnemevorpmI

SVĻT WY I
Sold via expert

R WĻT QU I
Not sold via Expert
PSA
esirpretne eht egagnE

ĿV tibaH

esirpretne eht egagnE

ĿV tibaH

strepxE aiv selas fo noitroporP

ÆSĻVR

Add-ons that have opted in to Expert discount

Æ QR

Add-ons that have opted out of Expert discount

Experts (How?)
Marketing (Why?)
Technical (What?)
esirpretne eht gnikcolnu ot syeK

esirpretne eht egagnE

ĿV tibaH

Reliability, Availability, Maintainability, Serviceability
Scale
Support
Leverage Marketplace, Atlassian PMs & product
teams

Focus on ability to solve critical enterprise business
problem
Show why buy > build
Help Atlassian
Events (Summit, AtlasCamp)
Case studies (talk to me after)
AUGs

ĿstrepxE htiw rehtruf teg ot syaw eerhT
Meet them
Don't create more work

Do create more revenue

sremotsuc ruoy wonK

Ôod uoy ylno ekilŎ

ĿW tibaH

Marketplace reviews
Support request patterns
Lost evaluators
Betas & usability tests
Collaborate with your customers, like this
(https://jira.atlassian.com/browse/JRA-4446).

srettaM tnemegagnE

ÆZĻ QS

Conversion rate of evaluators to customers for add-ons with link to issues and support

ÆZĻRR

Conversion rate of evaluations to customers for add-ons without link to issues and support

gnisolC eB syawlA

ĿX tibaH

snoisrevnoc tsoob ot syaw ysae eerhT

Reduce friction
Try the 5 minute rule
Have a "Getting Started" page
Use UPM hooks!
Evaluator emails

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ÑRT yaM sdne tsiegedoC
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The 7 habits of high successful atlassian marketplace developers

1. reyeM evaD yb srodneV lufsseccuS ylhgiH fo stibaH neveS ehT

3. ĬsseccuSĬ gninifeD ŇecalptekraM eht si tahW A discovery platform for Atlassian customers? A marketing channel for vendors? One of these (http://1.bp.blogspot.com/ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRn

4. sseccuS ot gnitteG

5. lles ot dliuB ĿR tibaH Would I use this? Would my clients/customers friends/colleagues use this? Am I thinking big? What does version 2.0 look like? 3.0? maharG luaP Ħ Ĭtnaw elpoep gnihtemos ekaMĬ ÔlmthĻdoogÕmocĻmahargluapĻwwwÕÕĿptthŎ

7. dnuoF eb ot tnaW ĿS tibaH 64% of traffic to profiles comes from Google Next most common: direct links Everything else is insignificant So what do I do? Great content on your site = great SEO Support your profile Can be detailed (http://www.tempoplugin.com/) or simple (http://www.simplenia.com/)

10.

11. revoc sti yb koob a egduj lliw sremotsuC edistuO eht no lufituaeB eB ĿT tibaH

12.

13. ÆX of page visitors to evaluators ÆRĻXSÞ ÆY of page visitors to evaluators

14. Ļyhtrowtsurt Ôeb dnaŎ kool oS Ļmetsys lacitirc noissim a otni ycnedneped a Í Ľ Ħ gnicudortni er yeht no dda ruoy sesahcrup remotsuc a nehW edistuO eht no lufituaeB eB ĿT tibaH

15. kcaptalF IUA senilediuG ngiseD naissaltA edisnI eht no lufituaeB eB ĿU tibaH

16. Evaluations to purchases QĻV ot TĻU etaR noisrevnoC ni tnemevorpmI

17. SVĻT WY I Sold via expert R WĻT QU I Not sold via Expert PSA esirpretne eht egagnE ĿV tibaH

18. esirpretne eht egagnE ĿV tibaH strepxE aiv selas fo noitroporP ÆSĻVR Add-ons that have opted in to Expert discount Æ QR Add-ons that have opted out of Expert discount

19. Experts (How?) Marketing (Why?) Technical (What?) esirpretne eht gnikcolnu ot syeK esirpretne eht egagnE ĿV tibaH

20. Reliability, Availability, Maintainability, Serviceability Scale Support Leverage Marketplace, Atlassian PMs & product teams

21. Focus on ability to solve critical enterprise business problem Show why buy > build Help Atlassian Events (Summit, AtlasCamp) Case studies (talk to me after) AUGs

22. ĿstrepxE htiw rehtruf teg ot syaw eerhT Meet them Don't create more work Do create more revenue

23. sremotsuc ruoy wonK Ôod uoy ylno ekilŎ ĿW tibaH Marketplace reviews Support request patterns Lost evaluators Betas & usability tests Collaborate with your customers, like this (https://jira.atlassian.com/browse/JRA-4446).

24. srettaM tnemegagnE ÆZĻ QS Conversion rate of evaluators to customers for add-ons with link to issues and support ÆZĻRR Conversion rate of evaluations to customers for add-ons without link to issues and support

25. gnisolC eB syawlA ĿX tibaH snoisrevnoc tsoob ot syaw ysae eerhT Reduce friction Try the 5 minute rule Have a "Getting Started" page Use UPM hooks! Evaluator emails

26.

27.

28. ÔmocĻnaissaltaĻtsiegedocÕÕĿptthŎ mocĻnaissaltaĻtsiegedoc ÑRT yaM sdne tsiegedoC ÔÕreyemdÕgroĻtekcubtibÕÕĿptthŎ groĻtekcubtibĻreyemd ĿsedilS

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