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The Experience Canvas
PLAY, AS A TEAM

JURGEN SPANGL

•

HEAD OF DESIGN

•

ATLASSIAN

•

@JURGENSPANGL
Are you following an agile
methodology?
Do you have designers on
your team?
The Experience Canvas
PLAY, AS A TEAM

JURGEN SPANGL

•

HEAD OF DESIGN

•

ATLASSIAN

•

@JURGENSPANGL
The Agile Manifesto
Individuals and interactions over processes and
tools
Working software over comprehensive
documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Agile
User Centered Design
RESEARCH
Photoshop

VALIDATE

DESIGN
Agile
R&D team
Where are we heading?
Not Yet Another Process
Play, as a team
PLAYBOOK
Atlassian Design Playbook

Experience Canvas Workshop

Atlassian
Design
Playbook
Fundamental UX design exercises key to a
successful design team.
Experience Canvas
HYPOTHESIS

We think that ... will have the following effect ...
PROBLEM

IDEA

MINIMUM VIABLE
EXPERIENCE

END TO END DEMO

VALUE

STAKEHOLDER

TEAM

TEST RESULTS

PERSONAS
Let’s play
Example: Blank Page Problem
HYPOTHESIS

PROBLEM

IDEA

MINIMUM VIABLE
EXPERIENCE

END TO END DEMO

VALUE

STAKEHOLDER

TEAM

TEST RESULTS

PERSONAS
Example: Blank Page Problem
HYPOTHESIS

PROBLEM

IDEA

VALUE

STAKEHOLDER

•Blank page
problem

•Users don’t know
what to use
Confluence for

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

TEAM

minutes, how can I
get this?

END TO END DEMO

TEST RESULTS

PERSONAS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

•Blank page
problem

•Users don’t know
what to use
Confluence for

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

TEAM

minutes, how can I
get this?

END TO END DEMO

TEST RESULTS

PERSONAS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

•Blank page

•Alana
•Max

problem

•Users don’t know
what to use
Confluence for

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

TEAM

minutes, how can I
get this?

END TO END DEMO

PERSONAS

TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

•Blank page
problem

•Users don’t know

VALUE

STAKEHOLDER

PERSONAS

•Mike
•Bill

•Alana
•Max

what to use
Confluence for

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
get this?

END TO END DEMO

TEAM

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer
TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Users don’t know

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Where to start?
•I saw how they

•Higher

TEAM

•Blank page
problem

what to use
Confluence for

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
get this?

END TO END DEMO

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Blank page

•Smart templates
•Wizard
•Prominent create

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Higher

TEAM

problem

•Users don’t know
what to use
Confluence for

•Where to start?
•I saw how they

action

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
get this?

END TO END DEMO

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Blank page

•Smart templates
•Wizard
•Prominent create

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Higher

TEAM

problem

•Users don’t know
what to use
Confluence for

action

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
•3 templates
get this?
•Don’t slow down
power users

END TO END DEMO

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Blank page

•Smart templates
•Wizard
•Prominent create

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Higher

TEAM

problem

•Users don’t know
what to use
Confluence for

action

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
•3 templates
get this?
•Don’t slow down
power users

END TO END DEMO

•Sketches

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

TEST RESULTS
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Blank page

•Smart templates
•Wizard
•Prominent create

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Higher

TEAM

problem

•Users don’t know
what to use
Confluence for

action

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
•3 templates
get this?
•Don’t slow down
power users

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

END TO END DEMO

TEST RESULTS

•Sketches

•Usability test paper prototype
Example: Blank Page Problem
H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them

throughout the process will encourage them to create, share and collaborate more.

PROBLEM

IDEA

VALUE

STAKEHOLDER

PERSONAS

•Blank page

•Smart templates
•Wizard
•Prominent create

•Faster creation
•More content
•Better structure
•Learn tool faster

•Mike
•Bill

•Alana
•Max

•Higher

TEAM

problem

•Users don’t know
what to use
Confluence for

action

•Where to start?
•I saw how they

MINIMUM VIABLE
used it for meeting E X P E R I E N C E

minutes, how can I
•3 templates
get this?
•Don’t slow down
power users

engagement

•Bookings uptake

•Sherif, PM
•Hank, Designer
•Dave, Dev Lead
•Peggy, Developer

END TO END DEMO

TEST RESULTS

•Sketches

•Usability test paper prototype
Confluence Blueprints
Experience Canvas in the wild
3 takeaways
“

Innovation in process may trump
innovation in product. But

”

innovation in both trumps either.
BILL BUXTON, HUMAN-COMPUTER INTERACTION PIONEER
Play, as a team
Experience Canvas
HYPOTHESIS

We think that ... will have the following effect ...
PROBLEM

IDEA

MINIMUM VIABLE
EXPERIENCE

END TO END DEMO

VALUE

STAKEHOLDER

TEAM

TEST RESULTS

PERSONAS
Recommended Reading

blogs.atlassian.com
Thank you!
JURGEN SPANGL

•

HEAD OF DESIGN

•

ATLASSIAN

•

@JURGENSPANGL
Rate this Talk
The Experience Canvas: How to Use a Core Tool from the
Experience-Driven Playbook
Text code below to 22333
or visit http://bit.ly/19K4HkB
MEH = 49
NO T BA D = 4A
P R ET T Y GO O D = 4B
A WES O ME = 4C

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Experience Canvas Workshop Guide

  • 1.
  • 2. The Experience Canvas PLAY, AS A TEAM JURGEN SPANGL • HEAD OF DESIGN • ATLASSIAN • @JURGENSPANGL
  • 3. Are you following an agile methodology?
  • 4. Do you have designers on your team?
  • 5. The Experience Canvas PLAY, AS A TEAM JURGEN SPANGL • HEAD OF DESIGN • ATLASSIAN • @JURGENSPANGL
  • 6. The Agile Manifesto Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  • 11. Where are we heading?
  • 12. Not Yet Another Process
  • 13. Play, as a team
  • 14.
  • 16. Atlassian Design Playbook Experience Canvas Workshop Atlassian Design Playbook Fundamental UX design exercises key to a successful design team.
  • 17. Experience Canvas HYPOTHESIS We think that ... will have the following effect ... PROBLEM IDEA MINIMUM VIABLE EXPERIENCE END TO END DEMO VALUE STAKEHOLDER TEAM TEST RESULTS PERSONAS
  • 19.
  • 20. Example: Blank Page Problem HYPOTHESIS PROBLEM IDEA MINIMUM VIABLE EXPERIENCE END TO END DEMO VALUE STAKEHOLDER TEAM TEST RESULTS PERSONAS
  • 21. Example: Blank Page Problem HYPOTHESIS PROBLEM IDEA VALUE STAKEHOLDER •Blank page problem •Users don’t know what to use Confluence for •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E TEAM minutes, how can I get this? END TO END DEMO TEST RESULTS PERSONAS
  • 22. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER •Blank page problem •Users don’t know what to use Confluence for •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E TEAM minutes, how can I get this? END TO END DEMO TEST RESULTS PERSONAS
  • 23. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER •Blank page •Alana •Max problem •Users don’t know what to use Confluence for •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E TEAM minutes, how can I get this? END TO END DEMO PERSONAS TEST RESULTS
  • 24. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA •Blank page problem •Users don’t know VALUE STAKEHOLDER PERSONAS •Mike •Bill •Alana •Max what to use Confluence for •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I get this? END TO END DEMO TEAM •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer TEST RESULTS
  • 25. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Users don’t know •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Where to start? •I saw how they •Higher TEAM •Blank page problem what to use Confluence for MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I get this? END TO END DEMO engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer TEST RESULTS
  • 26. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Blank page •Smart templates •Wizard •Prominent create •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Higher TEAM problem •Users don’t know what to use Confluence for •Where to start? •I saw how they action MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I get this? END TO END DEMO engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer TEST RESULTS
  • 27. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Blank page •Smart templates •Wizard •Prominent create •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Higher TEAM problem •Users don’t know what to use Confluence for action •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I •3 templates get this? •Don’t slow down power users END TO END DEMO engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer TEST RESULTS
  • 28. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Blank page •Smart templates •Wizard •Prominent create •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Higher TEAM problem •Users don’t know what to use Confluence for action •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I •3 templates get this? •Don’t slow down power users END TO END DEMO •Sketches engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer TEST RESULTS
  • 29. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Blank page •Smart templates •Wizard •Prominent create •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Higher TEAM problem •Users don’t know what to use Confluence for action •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I •3 templates get this? •Don’t slow down power users engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer END TO END DEMO TEST RESULTS •Sketches •Usability test paper prototype
  • 30. Example: Blank Page Problem H Y P O T H E S I S We think that showing users what types of pages they can create and guiding them throughout the process will encourage them to create, share and collaborate more. PROBLEM IDEA VALUE STAKEHOLDER PERSONAS •Blank page •Smart templates •Wizard •Prominent create •Faster creation •More content •Better structure •Learn tool faster •Mike •Bill •Alana •Max •Higher TEAM problem •Users don’t know what to use Confluence for action •Where to start? •I saw how they MINIMUM VIABLE used it for meeting E X P E R I E N C E minutes, how can I •3 templates get this? •Don’t slow down power users engagement •Bookings uptake •Sherif, PM •Hank, Designer •Dave, Dev Lead •Peggy, Developer END TO END DEMO TEST RESULTS •Sketches •Usability test paper prototype
  • 33.
  • 35. “ Innovation in process may trump innovation in product. But ” innovation in both trumps either. BILL BUXTON, HUMAN-COMPUTER INTERACTION PIONEER
  • 36. Play, as a team
  • 37. Experience Canvas HYPOTHESIS We think that ... will have the following effect ... PROBLEM IDEA MINIMUM VIABLE EXPERIENCE END TO END DEMO VALUE STAKEHOLDER TEAM TEST RESULTS PERSONAS
  • 39. Thank you! JURGEN SPANGL • HEAD OF DESIGN • ATLASSIAN • @JURGENSPANGL
  • 40. Rate this Talk The Experience Canvas: How to Use a Core Tool from the Experience-Driven Playbook Text code below to 22333 or visit http://bit.ly/19K4HkB MEH = 49 NO T BA D = 4A P R ET T Y GO O D = 4B A WES O ME = 4C To join this session, send text 136888 to