Are you ready for 2014? Learn about the current marketing trends and statistics in social media, blogging, and search engine optimization from MarketingXchange.

1. Marketing Stats.
social media
search engine optimization
& blogging

2. Social Media
Social media has reached middle
aged. The fastest growing segment
of social media users is now adults
aged 45-54%. 55% of this age group
now have a profile on at least one
social network.
State of Search

3. Social Media
Facebook, Twitter and Google+ are
the most popular social networks
with search engine marketers. The
second-most popular tier includes
YouTube, blogging and LinkedIn. The
least popular major networks are
Flickr, Tumblr and StumbleUpon.
B2B Infographics

4. Social Media
70% of brand marketers (and
60% of agency professionals)
view social media advertising as
more valuable for building brand
awareness than for driving direct
response.
Heidi Cohen

5. Social Media
82% of buyers say they trust a
company more when its CEO and
senior leadership team are active
in social media.
War of Words: Myth-Busting Social Media, SEO & Content
Marketing

6. Social Media
90% of Inc. 500 companies use at
least one major social media
platform. And 62% say social
media is either ―somewhat‖ or
―very‖ necessary to their growth.
Heidi Cohen

7. Social Media
92% of small businesses say that
social media is an effective
marketing technology tool. They
are evenly split on the
effectiveness of social media for
attracting new customers vs.
engaging existing customers.
e-Strategy Trends

8. Social Media
80% of Facebook users prefer to
connect with brands on Facebook.
WordPress Hosting SEO

9. Social Media
Of mobile searches, 40
percent occur on tablets
and 60 percent on
smartphones.
Icebreaker Consulting

10. Social Media
Google conducts 30 million
click-to-calls each month.
SmallBizTrends

11. Blogging
A whopping 95% of small businesses
view blogging as an effective
marketing technology tool–second
only to email marketing. 15% say
blogging is most effective at
engaging existing customers; 11%
value it more for attracting new
customers; and 69% say blogging is
equally effective for both objectives.
e-Strategy Trends

12. Blogging
57% of marketers have
acquired customers via
their blogs, and 52% of
consumers say blogs have
impacted their purchasing
decisions.
B2B Infographics

13. Blogging
Blogs are rated by
consumers as the thirdmost influential category of
sites influencing purchasing
behavior (after retail sites
and brand sites) – yet they
garner just 10% of social
media budgets.
Pamorama

14. SEO
92% of SEO practitioners
say content creation is an
effective SEO tactic, and
76% regularly invest in
content creation.
B2B Infographics

15. SEO
Search produces quality
traffic. SEO leads have a
14.6% sales close rate on
average, compared to 1.7%
for outbound leads (e.g.,
from direct mail or print
advertising).
War of Words: Myth-Busting Social Media, SEO &
Content Marketing

16. SEO
71% of marketers say that
content marketing has
helped improve their site’s
ranking in organic search,
and 77% say it has
increased website traffic.
iMedia Connection

17. SEO
YouTube is the secondlargest ―search engine‖ by
volume of searches. Don’t
forget to optimize videos for
search.
WordPress Hosting SEO

18. SEO
More than three-quarters
(77%) of mobile users use
their smartphones and
tablets for searching and
social networking.
imFORZA

19. SEO
Local mobile searches
(85.9 billion) are projected
to exceed desktop
searches (84 billion) for the
fist time in 2015
eMarketer

20. SEO
77 percent of mobile
searches occur at home or
work—even if a PC is
nearby and readily
available
Search Engine Land