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Client: Self Storage




  Campus postering is extremely effective service
   Campus postering is extremely effective service
 which allows you, our client, to display informative
 which allows you, our client, to display informative
    products in high-traffic locations, classroom
    products in high-traffic locations, classroom
  buildings dorms, career centers, student centers,
  buildings dorms, career centers, student centers,
 mail rooms on the college campuses of your choice
 mail rooms on the college campuses of your choice
          when you market to the students
          when you market to the students
Effective College Dorm
      Effective College Dorm
  advertising-Placed directly on
   advertising-Placed directly on
 students door handles in college
 students door handles in college
dorms and other campus housing.
dorms and other campus housing.




      Student Responses:
      Student Responses:
  “AWESOME II love Discounts-
  “AWESOME love Discounts-
    now II can store my school
    now can store my school
   furniture during my summer
   furniture during my summer
              break!!
              break!!
Advertise to College Students with Table POP Tent.
Advertise to College Students with Table POP Tent.
They can be used to promote upcoming recruitment
They can be used to promote upcoming recruitment
 events or special discount offers or anything your
 events or special discount offers or anything your
            imagination may think of!!
             imagination may think of!!
Business Objective : To increase Space Self Storage
  relevance among collegiate audiences. Students
  receive 75% off the first month of rental or Refer 3
  friends your store is FREE!!




Strategy: Creative Postering ,Tabletents and Doorhangers
   A Call To Action-Student receive a discount

Market-Northeastern Region-Boston University, Harvard
  University, Northeastern University, Massachusetts
  Institute of Technology, Tufts University, Suffolk
  University, Simmons College and Emerson College

Timing: March 2-April 13, 2009

Message: Cost effective, hassle free and convenient
  alternative to traditional storage options. Student will
  receive 75% off their first month rental. Please Visit:
  www.spaceselfstorage.com
Program Element: 1,444 Total Postering- high-traffic
   locations 16,027, Tabletents- Advertise to College
   Students with Table POP Tent 1,200 Doorhangers/
   Hand To Hand Staggered Distribution.

NAM SERVICE PROTOCOLS:
Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For
    Processing/Sorting/Shipping To Agents
Targeted Distribution (Dorms-High Traffic Student Centers
    Libraries).
Wave Photo Tracking Verification - Results

Program Results: SUCCESS – ROI exceeded
client expectations
Student Responses:
Student Responses:
“What a GREAT IDEA!”
“What a GREAT IDEA!”
                         Student
                          Student
                        Responses:
                        Responses:
                        “I’ve done this
                        “I’ve done this
                         before. It’s a
                         before. It’s a
                       really awesome
                       really awesome
                             idea.”
                             idea.”

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Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

  • 1. Client: Self Storage Campus postering is extremely effective service Campus postering is extremely effective service which allows you, our client, to display informative which allows you, our client, to display informative products in high-traffic locations, classroom products in high-traffic locations, classroom buildings dorms, career centers, student centers, buildings dorms, career centers, student centers, mail rooms on the college campuses of your choice mail rooms on the college campuses of your choice when you market to the students when you market to the students
  • 2. Effective College Dorm Effective College Dorm advertising-Placed directly on advertising-Placed directly on students door handles in college students door handles in college dorms and other campus housing. dorms and other campus housing. Student Responses: Student Responses: “AWESOME II love Discounts- “AWESOME love Discounts- now II can store my school now can store my school furniture during my summer furniture during my summer break!! break!!
  • 3. Advertise to College Students with Table POP Tent. Advertise to College Students with Table POP Tent. They can be used to promote upcoming recruitment They can be used to promote upcoming recruitment events or special discount offers or anything your events or special discount offers or anything your imagination may think of!! imagination may think of!!
  • 4. Business Objective : To increase Space Self Storage relevance among collegiate audiences. Students receive 75% off the first month of rental or Refer 3 friends your store is FREE!! Strategy: Creative Postering ,Tabletents and Doorhangers A Call To Action-Student receive a discount Market-Northeastern Region-Boston University, Harvard University, Northeastern University, Massachusetts Institute of Technology, Tufts University, Suffolk University, Simmons College and Emerson College Timing: March 2-April 13, 2009 Message: Cost effective, hassle free and convenient alternative to traditional storage options. Student will receive 75% off their first month rental. Please Visit: www.spaceselfstorage.com
  • 5. Program Element: 1,444 Total Postering- high-traffic locations 16,027, Tabletents- Advertise to College Students with Table POP Tent 1,200 Doorhangers/ Hand To Hand Staggered Distribution. NAM SERVICE PROTOCOLS: Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Targeted Distribution (Dorms-High Traffic Student Centers Libraries). Wave Photo Tracking Verification - Results Program Results: SUCCESS – ROI exceeded client expectations
  • 6.
  • 7. Student Responses: Student Responses: “What a GREAT IDEA!” “What a GREAT IDEA!” Student Student Responses: Responses: “I’ve done this “I’ve done this before. It’s a before. It’s a really awesome really awesome idea.” idea.”