A basic introduction to the members of the Joseph Project (http://workmatters.org/the_joseph_project/)

1. An Introduction To Social Media
Collin Condray
SocialMediaRevolutionary.com
3/17/2010

2. Overview
 What is social media/social networking?
 Why should I care about social networking?
 What forms of social networking are there?
 How do I get started?
2

3. What is social media/social
networking?
3

4. Social Networking in Plain English
4

5. What is Social Media
 Officially, social media is "an umbrella term that defines the
various activities that integrate technology, social interaction,
and the construction of words, pictures, videos, and audio.“
(Wikipedia)
 Twitter and Facebook and Stuff
 AKA Social Networking AKA Web 2.0
5

6. What Is Social Networking?
 Social media networking is no different than regular
networking
 Same rules in How to Win Friends and Influence people apply
 Two way communications
 Public reactions to entire networks, unlike email which is
only between two participants
 There are many ways to participate; one is probably right for
you.
6

7. Why should I care about social
networking?
7

8. The Social Media Revolution
8

9. Why should I care about social
networking?
 The power of networking
 Help others and get help. Crowdsourcing. “All of us are smarter than
one of us.”
 Share interesting content
 Create long term relationships. Connect with people you’d never
meet in real life.
 Increase your online visibility
 Show your expertise. Become the go-to expert.
 No (or low cost)
 SEO (search engine optimization) benefits. Make it easier to find you.
 It’s the future.
 Don’t miss the conversation.
9

10. What forms of social networking
are there?
10

11. How Do People Use Social Media?
 People creating
 Blogs (Blogspot/Blogger, Wordpress)
 Podcasts (BlogTalk)
 User Generated Content (YouTube,
Flickr)
11 Source: Groundswell by Charlene Li and Josh Bernoff

12. How Do People Use Social Media?
 People Connecting
 Social Networking (LinkedIn, Twitter, Facebook)
 Virtual Worlds (Second Life, World of Warcraft)
12 Source: Groundswell by Charlene Li and Josh Bernoff

13. How Do People Use Social Media?
 People collaborating
 Wikis (Wikipedia)
 Open Source (Linux)
13 Source: Groundswell by Charlene Li and Josh Bernoff

14. How Do People Use Social Media?
 People reacting to each
other
 Forums (Yahoo and
Google Groups)
 Ratings (eBay seller
ratings)
 Reviews (Amazon
product reviews, Rotten
Tomatoes movie reviews)
14 Source: Groundswell by Charlene Li and Josh Bernoff

15. How Do People Use Social Media?
 People organizing content
 Tags (Delicious,YouTube, Digg)
 Accelerating consumption
 RSS (Really Simple Syndication)
 Widgets (Toys R Us)
15 Source: Groundswell by Charlene Li and Josh Bernoff

16. How do I get started?
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17. What is your social media strategy?
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18. Homework
 Sign Up For Twitter
 Sign Up For Facebook (use lite.facebook.com)
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Source: Groundswell by Charlene Li and Josh Bernoff

19. Thank you!
Collin Condray
Twitter.com/ccondray
SocialMediaRevolutionary.com
collin@SocialMediaRevolutionary.com