1. BlueZooCreative.com
Twitter.com/ccondray
6/30/2011

2. Would you like to…
 Get more word of mouth
about your organization?
 Reward your best customers
and secure their loyalty?
 Let your strongest fans
become public
ambassadors?
2

3. Would you like to…
 Have someone handing out
flyers on every corner 1000 ft
around your location?
 Get more traffic from search
engines?
 Have another way to
generate content on social
networks?
3

4. Location Based Services (LBS)
4

5. How do LBS work for visitors?
 Users “check in” to a location,
primarily using their smartphone’s
GPS.
 Customized messages about what
they’re doing can be sent to people
who check in.
5

6. How do LBS work for visitors?
 Discover nearby locations
 Items/Rewards
 User generated content
 Reviews
 Pictures
6

7. How do LBS work for visitors?
 Check in notifies all the
friends on the service
 Most connect to Twitter and
Facebook automatically
 Average Facebook user has 140
friends; they can be notified
for every check in.
7

8. How do LBS work for owners?
 Locations claim their
location and manage
specials
 Manage local activity
through the LBS site
8

9. Why are LBS important?
 Number of mobile social
network users is expected
to increase 27% this year.
 iPhone moving to
Verizon, growth of the
Android OS, and new
tablets will create more
demand.
Source: eMarketer 9

10. Major Location Based Services
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11. Using LBS at BNI
 Increase awareness of
the group
 Promote member
businesses
 Show we’re active
 Show we’re fun
12

12. How to do it
 Check in some time
during the meeting
 Share with your social
media networks
 Post pictures and other
media
 Like or comment on other
members’ content
13

14. BlueZooCreative.com
Twitter.com/ccondray
6/30/2011