This is the deck that I presented to the Joseph Project on October 27, 2010.

1. October 27, 2010
SocialMediaRevolutionary.com
Personal Brand Building With
Social Media

2. Overview
 What is my personal brand?
 Create a social media infrastructure.
 Plan and post your content.
 Connect with others.
 Repeat, repeat, repeat.
 Monetize.
2

3. Excellent Reading
 Crush It! by Gary
Vaynerchuk
 WineLibraryTV.com
 Great “immigrants come
to America and make it”
story
 Very hyper and thinks
sleep is overrated
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4. What Is Personal Brand
Building?
 Reputation building
 Character
 Knowledge
 Social media tools
make it much easier
to make your brand
more visible.
 Start building it today,
even if you have a
job.4

5. What Is My Personal Brand?
 There are diversities of gifts, but the same Spirit.
There are differences of ministries, but the same Lord.
And there are diversities of activities, but it is the
same God who works all in all. But the manifestation
of the Spirit is given to each one for the profit of all: for
to one is given the word of wisdom through the Spirit,
to another the word of knowledge through the same
Spirit, to another faith by the same Spirit, to another
gifts of healings by the same Spirit, to another the
working of miracles, to another prophecy, to another
discerning of spirits, to another different kinds of
tongues, to another the interpretation of tongues. But
one and the same Spirit works all these things,
distributing to each one individually as He wills. For as5

6. Why Build Your
Own Personal Brand?
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 There is something
that each one of you
does that God has
gifted you with.
 Because you enjoy
the subject.

7. Why Build Your
Own Personal Brand?
 Examples:
 Sports
 Crafts
 Games
 Pets
7

8. Why Build Your
Own Personal Brand?
 To be more
competitive.
 Make sure that you
really like your
subject– people can
sense a fake.
8

9. Total Cost For
Personal Brand Building?
$10
And a little time
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10. Plan Your Content
 Make sure you can
think of at least 50
awesome things to
write about.
 Write them down.
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11. Name Your Personal Brand
 Give it a catchy name
 “The No-BS Real Estate
Agent”
 “The Connoisseur of
Cookware”
 “Social Media
Revolutionary”
 Give it a name search
engines like
 “Real Estate Tips”
 “Cookware Reviews”
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12. Reserve You Internet Real Estate
 Buy your user name-
definitely .com, and
maybe .tv or .fm
 Relatively
inexpensive at about
$10 per name.
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13. Weapons of Choice - Text
 Easiest to do.
 Lots of free tools to
get your content out
there.
 Search engines like
text.
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14. Now a Major Motion Picture
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15. Weapons of Choice - Audio
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 Twit.tv
 Founded by Leo Laporte,
radio/TV host.
 Started off with one show, grew
to many.
 Various ways to have remote
participants.
 Video added later.

16. Weapons of Choice - Video
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17. Weapons of Choice - Video
17

18. Weapons of Choice - Video
18
 64,874,932 views
 DeVore family were soon
made YouTube Partners.
This gives YouTube the right
to run ads over the videos
they post, and in exchange,
they are given a share of the
revenue.
 Earned “low six figures”
 They sell "David After
Dentist" t-shirts and share a
portion of the revenue they
earn with dental charities.

19. Weapons of Choice - Video
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 The technology is in
in your hands: $200
flip cam does HD
YouTube level video
that looks great.
 Imperfections makes
it real as well.
 Most YouTube video
is still standard
definition. Many cell

20. Other Ways To Be Creative
 Make a
presentation
about your
industry and put
it on SlideShare.
 Advertise your
brand using
AdWords and
Facebook Social
Ads.
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21. Simple Social Media
Infrastructure
 Home Base – The
central place you want
to interact with people.
 Outposts – place where
you have a presence
and participate and
promote yourself.
 Passports – where you
have profile but don’t
take part in the
conversation.
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22. Pick Your Home Base
 Wordpress
 Tumblr
 Posterous
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23. Set Up Outposts/Passports
 LinkedIn is the office
 Facebook is the home
 Twitter is Happy Hour
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24. Complete Profiles Fully
 Make sure your
target keywords
are in your profile
 Link back to one
place, your “home
base” that has all
the detail about
you
 Be a real person
 Use a picture
 Talk about your
personal life…a
little

25. Make It Easy To Share
 Include a Facebook
Connect link, Call-to-
Action buttons, Share
Functions, or a button that
invites people to do
business with you in a
prominent place on your
blog.
 Certain plugins can create
all of these in one place.
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26. Post Consistently
 Start using the 50 topics
you’ve already written
down.
 Post at least weekly.
 Ask people in the
industry what they’d like
to know.
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27. Don’t Know What To Say?
 Find something cool,
link to it on your site
and comment on it. It
could be as simple as
adding “This is a
great article because
____.”
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28. Connecting With Others
 Use Twitter search to
find as many people as
possible talking about
your topic, and
communicate with them.
 Use
Blogsearch.Google.com
to find more blogs that
are relevant to your
subject.
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29. Make Connections
 Tell everyone what
you’re building.
 Exploit Strength of
Weak Ties.
 Crowdsource
questions about your
niche.
 Don’t be afraid to
introduce yourself to
strangers.
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---- Strong Ties
---- Weak Ties

30. Be Polite
 Don’t consistently talk
about yourself and not
help others.
 Don’t randomly approach
followers you barely talk
to and simply ask for
favors.
 Don’t spam.
 Don’t publicize private
conversations.
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31. Repeat, Repeat, Repeat
Until You Build A Following
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32. Monetize
 Affiliates such as
Amazon
 Online advertising
using Google Ads
 Create your own
product such as a
downloadable eBook.
32

33. A Local Example
 Started by 4 sports
bloggers
 Is a topic they are
passionate about
 Frequent updates to
match the athletic
schedule
 Monetized with a
Nike ad.33

34. Parting Thoughts
 There is something you are passionate about that
other people are passionate about as well.
Connect with them.
 Practicing social media skills will put you ahead of
the crowd no matter your subject.
 Creating a social media infrastructure can be
easy and there are plenty of free tools to support
you.
 Social media is an indirect method of marketing.
Sometimes its hard to see concrete results
quickly.
 Social media is a conversation not broadcast34

35. Questions?

36. Collin Condray
Twitter.com/ccondray
SocialMediaRevolutionary.com
collin@SocialMediaRevolutionary.com
Thank you!