A brief overview of the key factors search engines use to rank websites.

1. BlueZooWebsites.com
Twitter.com/ccondray
1/5/2012

2. Please Ask Questions!
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3. SEO Is Based On Keywords
 High Traffic
 Google Keyword Tool
shows monthly
searches
 Low Competition
 Estimate by number of
Google Search results
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4. Major Effects On Your
Site’s Google Rank
 On Page Factors
 Off Page Factors
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5. Title
On Page Factors – Visible
Headings
Content
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6. Other Visible On Page Factors
 Keywords in content
 Age of site
 Keywords in the web address
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7. On Site Factors – Under The Hood
 Meta tags
 Character Set
 Description – 160
characters
 Keywords
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8. Offsite Factors
 Backlinks
 Google +1
 Backlinks to your
backlinks
 Continuous backlink
building
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9. Sources of Backlinks
 Social Media
 Social Bookmarking
 Internet directories
 Link swapping
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11. BlueZooWebsites.com
Twitter.com/ccondray
1/5/2012