Marketing your business on and offline is the best way to reach out to customers, expand your following and increase the interest in your company. For person to person marketing, a brochure or booklet printing is the perfect way to promote your brand, your products and services, and give potential customers all the information they will need to remember you.

1. Marketing Your Business with Professionally Printed
Brochures And Booklets
Marketing your business on and offline is the best way to reach out
to customers, expand your following and increase the interest in
your company. For person to person marketing, a brochure or
booklet printing is the perfect way to promote your brand, your
products and services, and give potential customers all the
information they will need to remember you.
Creating a brochure does not need to be
expensive. It is possible to have an
extremely professional printed
information brochure designed and
printed for very little initial outlay. And
the return on investment for well-made
brochures is excellent.
If you are unsure whether you need a brochure to market your
business, here are a few tips to help you decide.
First, think about where and how you will be distributing your
brochure. If they are simply going to be sitting on a retail shop
counter, or piled up in a store room in boxes, then you may not need
a brochure. However, if you have an upcoming event, conference,
expo or open-day, they are perfect as give-aways for people who pop
along.

2. Use a good brochure as a talking point, it is much easier to approach
people and start talking to them when you have something to hand
them. This is especially true at conferences, expos and large events
when there are many people and you need to speak to as many as
possible in a short space of time.
Once you have decided that
you want a brochure done, the
next step is to have it designed
and produced. The look of the
document, and the content
within it, are essential to its
success as a powerful piece of
marketing communication for
your business.
Don’t be tempted to re-hash old content from a website or old
brochure. Think about the message you want to get across, and
make sure the content matches your brand so that anyone picking
up your brochure, they will know and recognise it is your
communication, and your company product.
Design an eye-catching but appropriate front and back cover. The
back cover is just as important as the front! Most printers will now
be able to produce the highest quality full colour brochures for
extremely reasonable prices, so consider using excellent
photography or colour images appropriate to the nature of your
business.

3. Knowing what colours to choose is a little harder, so it’s best to get
advice from an experienced graphic designer who can help you. The
basic rules are to use the colours of your brand, and to avoid colours
that clash, are too bright or garish. Also, for some businesses, dull or
overly dark colours should be avoided. However, be careful, for some
businesses, even black is the perfect colour!
The next aspect to consider is
the size of your brochure.
Don’t arrange a 20 page
brochure if you will be
struggling to fill it. Also the
dimensions should be
considered. For big formal
events, larger brochures may
be preferable, where-as for
informal events, a smaller brochure people can pick up and easily
carry might be better. To make your decision, think carefully about
where you will be distributing your brochure, and how. If you are
using mail, then you may need to consider postal charges too.
Once you have the content, design, layout and colour scheme as you
want it, find a reputable printer who will be able to reproduce your
booklet on high quality paper, in perfect colour. Many printers also
offer a design service so it’s worth finding out, especially if you don’t
have experience designing brochures, it is always good to get the
professional help you need.

4. About Us
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printing. Buy with
confidence and have
high quality reproduction done at affordable prices. The company
delivers high quality material with convenience, quality,
dependability and fast turnaround times. Check out the affordable
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