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The Evolution of a Startup
A startup is a unique specimen. From a co-working office and a flip-flop sporting founder, to
 international headquarters and a high-powered CEO, these high-growth, technology-oriented
 companies have an evolutionary pattern all their own.



Co-working                         First Office                       Headquarters                      National/
/Shared                                                                                                 International




Number of        Monthly Costs:   Number of        Monthly Costs:    Number of        Monthly Costs:   Number of        Monthly Costs:
Employees                         Employees                          Employees                         Employees

1-10             >$15,000         10-100            $75,000          100-500
                                                                                      UP
                                                                                      TO
                                                                                           $500,000    500-10k          >$500,000
Size of Space:                    Size of Space:                     Size of Space:                    Size of Space:

     500 - 3,000ft2                3,000 - 20,000ft2 20,000 - 100,000ft2                                     >100,000ft2
Headcount    Funding Stage       CRE Decision Makers          Office Type

stage                                    C-Suite, Cofounders,


 1       1-10         Owner, Angels      Single Biz Dev, Small     Coworking, Shared,
                                          team of Engineers          or Own Office




stage
 2
                                         C-Suites, Cofounders,
        10-100         Series A-B          HR person, office
                                               manager
                                                                       Own Office




stage                                                              HQ, minimal multi


 3
                       Series B-E           COO, Facilities
        100-500      venture funding     Director, Csuite still
                                               involved
                                                                   market expansion,
                                                                  usually by acquisition



stage                                     Facilities Director           HQ, large



 4
        500-10k      Private or Public   and team, CFO, less
                                          involvement from
                                                                  national/international
                                                                    presence, talent
                                                  CEO                  acquisitions
Startups in the Space     Characteristics        Size of Space           Density

stage
 1
         Getaround, Kiip,                                                  High density, 50-
        Udemy, AppsStores
                                  Creative, Open      500 - 3,000 ft2      150sq per person




stage      Betterworks,


 2
                                   Creative with
           Thumbtack,
                                    limitations       3,000 - 20,000      Mid to high density
            Foursquare



stage    Square, Dropbox,                                                  More diversity in


 3
                                  Preserve some
                                                                           space, common
          Etsy, Ngmoco           startup feel, less   20,000 - 100,000    areas, 100-200 per
                                      creative
                                                                           RSF per person


stage                           Building Amenities,
                                                                           150-200 per RSF per
                                                                         person, different divisions



 4
         Facebook, Twitter,        Campus, Less                           have different densities,
        Linkedin, Salesforce     Startup and more       >100,000            permanent and free
                                                                         address, different offices
                                     Corporate
                                                                                 specialize
!

              Terms                Up Front Costs               Monthly Costs

stage
 1
        Month to month or
         1-2 year deals
                                None or minimal             $300 - <$15,000


stage                           Modest to create


 2                                                          $15,000 - $75,000
             2-5 years        identity and the right
                                 “look and feel”



stage                               Upfront costs for IT
                               infrastructure, imrovments




 3                                                           Up to $500,000
                                  to maintain brand and
            4-10 years
                                   creativity, and tenant
                                  improvements shared
                              between tenant and landlord



stage
 4
          5-15 years, may      Expensive to create
        consider purchasing    best-in-class space             >$500,000
Considerations             Advantage                 Challenges

stage    Keep costs low, but
         important to recruit
                                  Flexibility, intimate



 1
                                      community,            Distraction, security,
        initial team, maintain
                                 collaboration, focus,               cost
        startup feel but build
                                       freedom
             camaraderie


stage     Greater monthly
        budget, anticipating
                                  First bigger office,
                                  shorter term, find
                                                               Tough to time a



 2
                                                            scale, higher rental
          growth, greater          creative spaces,
                                                            obligation relative to
         downfall if grow or        remain in core
                                                              funding, revenue
        shrink too early/late    markets/submarkets


stage                              May achieve startup




 3
                                  characteristics, better
          Time to Volume,                                   Term and Scalability
                                  idea of time to volume
               Scale                                          are a challenge
                                   growth patterns and
                                 annual headcound goals



stage         Facilities
        department, national      Global presece, go
                                                            Significant real estate




 4
                                                            expense, unavoidable
          and international       where the talent is,      corporate space, lost
          expansion, lease         outsource, scale         startup mentality and
               vs buy                                             real estate

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Cushman Wakefield Presentation: Evolution of a Startup

  • 1. The Evolution of a Startup
  • 2. A startup is a unique specimen. From a co-working office and a flip-flop sporting founder, to international headquarters and a high-powered CEO, these high-growth, technology-oriented companies have an evolutionary pattern all their own. Co-working First Office Headquarters National/ /Shared International Number of Monthly Costs: Number of Monthly Costs: Number of Monthly Costs: Number of Monthly Costs: Employees Employees Employees Employees 1-10 >$15,000 10-100 $75,000 100-500 UP TO $500,000 500-10k >$500,000 Size of Space: Size of Space: Size of Space: Size of Space: 500 - 3,000ft2 3,000 - 20,000ft2 20,000 - 100,000ft2 >100,000ft2
  • 3. Headcount Funding Stage CRE Decision Makers Office Type stage C-Suite, Cofounders, 1 1-10 Owner, Angels Single Biz Dev, Small Coworking, Shared, team of Engineers or Own Office stage 2 C-Suites, Cofounders, 10-100 Series A-B HR person, office manager Own Office stage HQ, minimal multi 3 Series B-E COO, Facilities 100-500 venture funding Director, Csuite still involved market expansion, usually by acquisition stage Facilities Director HQ, large 4 500-10k Private or Public and team, CFO, less involvement from national/international presence, talent CEO acquisitions
  • 4. Startups in the Space Characteristics Size of Space Density stage 1 Getaround, Kiip, High density, 50- Udemy, AppsStores Creative, Open 500 - 3,000 ft2 150sq per person stage Betterworks, 2 Creative with Thumbtack, limitations 3,000 - 20,000 Mid to high density Foursquare stage Square, Dropbox, More diversity in 3 Preserve some space, common Etsy, Ngmoco startup feel, less 20,000 - 100,000 areas, 100-200 per creative RSF per person stage Building Amenities, 150-200 per RSF per person, different divisions 4 Facebook, Twitter, Campus, Less have different densities, Linkedin, Salesforce Startup and more >100,000 permanent and free address, different offices Corporate specialize
  • 5. ! Terms Up Front Costs Monthly Costs stage 1 Month to month or 1-2 year deals None or minimal $300 - <$15,000 stage Modest to create 2 $15,000 - $75,000 2-5 years identity and the right “look and feel” stage Upfront costs for IT infrastructure, imrovments 3 Up to $500,000 to maintain brand and 4-10 years creativity, and tenant improvements shared between tenant and landlord stage 4 5-15 years, may Expensive to create consider purchasing best-in-class space >$500,000
  • 6. Considerations Advantage Challenges stage Keep costs low, but important to recruit Flexibility, intimate 1 community, Distraction, security, initial team, maintain collaboration, focus, cost startup feel but build freedom camaraderie stage Greater monthly budget, anticipating First bigger office, shorter term, find Tough to time a 2 scale, higher rental growth, greater creative spaces, obligation relative to downfall if grow or remain in core funding, revenue shrink too early/late markets/submarkets stage May achieve startup 3 characteristics, better Time to Volume, Term and Scalability idea of time to volume Scale are a challenge growth patterns and annual headcound goals stage Facilities department, national Global presece, go Significant real estate 4 expense, unavoidable and international where the talent is, corporate space, lost expansion, lease outsource, scale startup mentality and vs buy real estate