1. INTRODUCING SQL SERVER 2012
CLOUD-READY INFORMATION PLATFORM
Wesley Backelant
Ritchie Houtmeyers
Microsoft Corporation
This document has been prepared for limited distribution within Microsoft. This document
contains materials and information that Microsoft considers confidential, proprietary, and
significant for the protection of its business. The distribution of this document is limited to
those solely involved with the program described within.
Confidential and Proprietary © 2011 Microsoft
Last Updated: Wednesday, February 08, 2012

2. AGENDA

6. Cloud Break- Mission
On Your through Critical
TERMS Insights CONFIDENCE

8. ailo
Mediterranean Shipping Company

10. “400 percent
improvement in
performance
First American Title
Insurance Company
¹Source: Microsoft customer evidence, Choice Hotels International
²Source: Microsoft customer evidence, KAS Bank
³Source: Microsoft customer testing; common data warehousing queries

11. C1 C2 C3 C4 C5 C6

12. &

16. PRODUCTION-LIKE FREE TOOLS,
application testing migrate & upgrade
Ecosystem of partners
70,000
PREMIER SUPPORT
PREDICTABILITY & SAVINGS

18. “Only 28% of
potential users are
using the standard BI
platform of choice in
organizations ”

19. e can balance our
employees‟ need for
rich information and
collaboration with IT‟s
need to
CareGroup Healthcare System

20. 91%
68%
Under 50%
Master
Quality Semantic
Model

21. “ runs
complex queries about
, providing a
and fully
integrates into a
—DirectEdge, US Stock Exchange

22. ON YOUR TERMS

23. Scale Fast Optimized Extend

24. —
with options for both
public and private
deployment, as well
as combinations of
both models —
.¹”
WINDOWS
AZURE

25. Pre-packaged appliances and reference architectures
Brian Knight
Pragmatic Works

27. Robust Activate new data
unstructured via non-traditional
Data Sources
¹Source: Gartner Symposium Presentation „Information Management Goes 'Extreme': The Biggest Challenges for 21st-Century CIOs, Mark Beyer, October 2011

28. Rapid Data Exploration
Required 9s & Protection Scale On Demand
& Visualization
Blazing-Fast Performance Managed Fast Time to Solution
Self-Service BI
Enhanced Security Credible, Consistent Data Optimized Productivity
& Compliance
Scalable Analytics & DW Any Data, Anywhere

29. Rapid Data Exploration
Required 9s & Protection Scale On Demand
& Visualization
Managed Fast Time to Solution
Blazing-Fast Performance
Self-Service BI
Enhanced Security
Credible, Consistent Data Optimized Productivity
& Compliance
Peace of Mind Scalable Analytics & DW Any Data, Anywhere

31. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.