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eCommerce Market Similarities and Differences in BRIC Countries

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Consumer Healthcare Incubator
Consumer Healthcare Incubator

1) Brief overview of ecommerce trends in the developing countries. 2) Lessons from the top 10 sites and a starter for the panel discussion at eCommerce Brazil Forum 2013, with Yulia V Smirnova, CEO and Founder of CommerceBrain.com, (a consulting practice helping online retailers grow online sales and online shops go to market) and the 2 leading Latin American retailers (Dafiti and Buscape).

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@commercebrain #eCommerceBrazil2013 Similarities and differences in eCommerce in BRIC Yulia V Smirnova CEO and Founder CommerceBrain.com
@commercebrain #eCommerceBrazil2013 Similarities
@commercebrain #eCommerceBrazil2013 Market SIZE
@commercebrain #eCommerceBrazil2013 Market SIZE MATTERS $25B $11 to 38M $38B $443B 2015
@commercebrain #eCommerceBrazil2013 “Loco “ ….Eccentric Government
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013
@commercebrain #eCommerceBrazil2013 “Should we be making a list of bribes available to ease the process of the process?”
@commercebrain #eCommerceBrazil2013 Logistics MUST BE BUILT
@commercebrain #eCommerceBrazil2013 Payment “CASH, PLEASE”
@commercebrain #eCommerceBrazil2013 Differences
@commercebrain #eCommerceBrazil2013 Differences Environment Culture
@commercebrain #eCommerceBrazil2013 Russia Giving It All for the Love of Beauty = (Fashion)
@commercebrain #eCommerceBrazil2013 China Eat Everything That Moves = Selling Anything You Want
@commercebrain #eCommerceBrazil2013 India Travel & Flying Carpet
@commercebrain #eCommerceBrazil2013 Brazil“A beleza é a felicidade”
@commercebrain #eCommerceBrazil2013 What can we learnfrom it all?
@commercebrain #eCommerceBrazil2013 Lessons LEARNED ① Tap into culture ② Solve what you can first (logistics) ③ Adopt marketplace model (spread risk) ④ Partner up with competition ⑤ Invest in technology and people ⑥ Dare to be different from the status quo = you are not your government
@commercebrain #eCommerceBrazil2013 2 BONUSES ① List of top 10 BRIC retailers • commercebrain.com/topec ommercesitesbricbonus ② Limited time free copy of upcoming book • commercebrain.com/profitb ook • contact@commercebrain.co m
@commercebrain #eCommerceBrazil2013 What can we apply from it all? Malte Hoffman Co-founder and Social Director Pedro Guasti VP of Marketing and Intelligence

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eCommerce Market Similarities and Differences in BRIC Countries