SlideShare une entreprise Scribd logo
1  sur  20
Marketing Something ,[object Object]
LEADERSHIP #1 ,[object Object],[object Object],[object Object],[object Object],Excerpted (without permission) from The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries & Jack Trout
CATEGORY #2 ,[object Object],[object Object],[object Object],[object Object]
THE MIND #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERCEPTION #4 ,[object Object],[object Object],[object Object],[object Object]
FOCUS #5 ,[object Object],[object Object],[object Object],EXCLUSIVITY #6 ,[object Object]
THE LADDER #7 ,[object Object],[object Object],[object Object],DUALITY #8 ,[object Object],[object Object],[object Object]
THE OPPOSITE #9 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIVISION #10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSPECTIVE #11 ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINE EXTENSION #12 ,[object Object],[object Object],[object Object],[object Object],[object Object]
SACRIFICE #13 ,[object Object],[object Object],ATTRIBUTES #14 ,[object Object],[object Object]
CANDOR #15 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SINGULARITY #16 ,[object Object],[object Object],[object Object]
UNPREDICABILITY #17 ,[object Object],[object Object],[object Object]
SUCCESS #18 ,[object Object],[object Object],FAILURE #19 ,[object Object],[object Object]
HYPE #20 ,[object Object],[object Object],[object Object],[object Object]
ACCELERATION #21 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESOURCES #22 ,[object Object],[object Object],[object Object],[object Object],[object Object]
J. Michael Roach Creative Director  Caledon Virtual Partner  KimberMedia Director of Brand Communications  PrintNinja facebook.com /jmichaelroach twitter.com /jmichaelroach

Contenu connexe

Tendances

Motivartional Sales Quotes
Motivartional Sales QuotesMotivartional Sales Quotes
Motivartional Sales Quotes
Dennis Wilson
 

Tendances (13)

Book review by Al Ries and Jack Trout
Book review by Al Ries and Jack Trout Book review by Al Ries and Jack Trout
Book review by Al Ries and Jack Trout
 
Positioning
PositioningPositioning
Positioning
 
6 functions of signage
6 functions of signage6 functions of signage
6 functions of signage
 
Branding 101
Branding 101Branding 101
Branding 101
 
9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...
9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...
9 Positioning Tips from Marketing Guru Laura Ries That Will All Dramatically ...
 
11 Best Crowdfunding Tips
11 Best Crowdfunding Tips11 Best Crowdfunding Tips
11 Best Crowdfunding Tips
 
Business Planning
Business PlanningBusiness Planning
Business Planning
 
SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019SLEEPING LION BUSINESS TOOLKIT 2019
SLEEPING LION BUSINESS TOOLKIT 2019
 
What I've Learned From Marketing
What I've Learned From MarketingWhat I've Learned From Marketing
What I've Learned From Marketing
 
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)The 10 Most Common Marketing Pitfalls (and How to Avoid Them)
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)
 
Using Personas and the Power of Story to Drive Product Development
Using Personas and the Power of Story to Drive Product DevelopmentUsing Personas and the Power of Story to Drive Product Development
Using Personas and the Power of Story to Drive Product Development
 
Positioning: The battle for your mind
Positioning: The battle for your mind Positioning: The battle for your mind
Positioning: The battle for your mind
 
Motivartional Sales Quotes
Motivartional Sales QuotesMotivartional Sales Quotes
Motivartional Sales Quotes
 

En vedette

TMRC ZMET Brief Intro
TMRC ZMET Brief IntroTMRC ZMET Brief Intro
TMRC ZMET Brief Intro
tmrcresearch
 
Netnography
NetnographyNetnography
Netnography
bchaboud
 
ZMET Technique In Marketing Research
ZMET Technique In Marketing ResearchZMET Technique In Marketing Research
ZMET Technique In Marketing Research
Taylan Demirkaya
 

En vedette (12)

TMRC ZMET Brief Intro
TMRC ZMET Brief IntroTMRC ZMET Brief Intro
TMRC ZMET Brief Intro
 
UPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBaseUPDATED Netnography Case Study on Listerine by NetBase
UPDATED Netnography Case Study on Listerine by NetBase
 
Netnography
NetnographyNetnography
Netnography
 
ZMET Technique In Marketing Research
ZMET Technique In Marketing ResearchZMET Technique In Marketing Research
ZMET Technique In Marketing Research
 
Netnography - Theory & How-To's
Netnography - Theory & How-To'sNetnography - Theory & How-To's
Netnography - Theory & How-To's
 
Ethnography 101 by Usography
Ethnography 101 by UsographyEthnography 101 by Usography
Ethnography 101 by Usography
 
Congreso SAIMO-CEIM: Presentación Tendencias Innovadoras en Investigación de ...
Congreso SAIMO-CEIM: Presentación Tendencias Innovadoras en Investigación de ...Congreso SAIMO-CEIM: Presentación Tendencias Innovadoras en Investigación de ...
Congreso SAIMO-CEIM: Presentación Tendencias Innovadoras en Investigación de ...
 
Projective Techniques And Other Personality Measures
Projective Techniques And Other Personality MeasuresProjective Techniques And Other Personality Measures
Projective Techniques And Other Personality Measures
 
Projective Technique
Projective TechniqueProjective Technique
Projective Technique
 
Qualitative research techniques
Qualitative research techniquesQualitative research techniques
Qualitative research techniques
 
Projective techniques
Projective techniquesProjective techniques
Projective techniques
 
The Zmet Technique
The Zmet TechniqueThe Zmet Technique
The Zmet Technique
 

Similaire à Immutable laws of marketing

22 immutable laws_of_marketing
22 immutable laws_of_marketing22 immutable laws_of_marketing
22 immutable laws_of_marketing
Artur Lapinsch
 
10mistakesthatkillsalescalls arise roby
10mistakesthatkillsalescalls  arise roby10mistakesthatkillsalescalls  arise roby
10mistakesthatkillsalescalls arise roby
Arise Roby
 
What investors want slide deck with notes
What investors want slide deck with notesWhat investors want slide deck with notes
What investors want slide deck with notes
Richard Sun, CFA
 

Similaire à Immutable laws of marketing (20)

22 immutable laws_of_marketing
22 immutable laws_of_marketing22 immutable laws_of_marketing
22 immutable laws_of_marketing
 
22 immutablemarketing laws gauri bhargava
22 immutablemarketing laws gauri bhargava22 immutablemarketing laws gauri bhargava
22 immutablemarketing laws gauri bhargava
 
22 laws marketing
22 laws marketing22 laws marketing
22 laws marketing
 
Sales Productivity Tips from the Experts
Sales Productivity Tips from the ExpertsSales Productivity Tips from the Experts
Sales Productivity Tips from the Experts
 
The 22 immutable laws of branding
The 22 immutable laws of brandingThe 22 immutable laws of branding
The 22 immutable laws of branding
 
20 Must Know Marketing Tips for Your Business
20 Must Know Marketing Tips for Your Business20 Must Know Marketing Tips for Your Business
20 Must Know Marketing Tips for Your Business
 
Marketingtips v2
Marketingtips v2Marketingtips v2
Marketingtips v2
 
Brand Warfare Presentation
Brand Warfare PresentationBrand Warfare Presentation
Brand Warfare Presentation
 
thepowerofbrand-110210163015-phpapp02.pdf
thepowerofbrand-110210163015-phpapp02.pdfthepowerofbrand-110210163015-phpapp02.pdf
thepowerofbrand-110210163015-phpapp02.pdf
 
Direct Marketing Presentation 08 17 10
Direct Marketing Presentation 08 17 10Direct Marketing Presentation 08 17 10
Direct Marketing Presentation 08 17 10
 
10 Mistakes that Kill Sales Calls
10 Mistakes that Kill Sales Calls10 Mistakes that Kill Sales Calls
10 Mistakes that Kill Sales Calls
 
15 reality check for pitch presentation
15 reality check for pitch presentation15 reality check for pitch presentation
15 reality check for pitch presentation
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch
 
War in the board room - Synopsys
War in the board room - SynopsysWar in the board room - Synopsys
War in the board room - Synopsys
 
10mistakesthatkillsalescalls arise roby
10mistakesthatkillsalescalls  arise roby10mistakesthatkillsalescalls  arise roby
10mistakesthatkillsalescalls arise roby
 
How to Be a Better Client
How to Be a Better ClientHow to Be a Better Client
How to Be a Better Client
 
What investors want slide deck with notes
What investors want slide deck with notesWhat investors want slide deck with notes
What investors want slide deck with notes
 
10mistakesthatkillsalescalls arise roby
10mistakesthatkillsalescalls  arise roby10mistakesthatkillsalescalls  arise roby
10mistakesthatkillsalescalls arise roby
 
Strategic Thinking
Strategic ThinkingStrategic Thinking
Strategic Thinking
 
25 Sales Prospecting Tips for Digital Media Sellers
25 Sales Prospecting Tips for Digital Media Sellers25 Sales Prospecting Tips for Digital Media Sellers
25 Sales Prospecting Tips for Digital Media Sellers
 

Dernier

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 

Immutable laws of marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. J. Michael Roach Creative Director Caledon Virtual Partner KimberMedia Director of Brand Communications PrintNinja facebook.com /jmichaelroach twitter.com /jmichaelroach