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More Bang for Your Event Buck




      Maximizing Social Media Before, During, After
         Amy H. Lewis
         Social Media Strategist for Cisco
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco   1
• Five Myths
                                                            . . . BUSTED

                                                           • Five Best Practices
                                                            . . . PROVEN

                                                           • Five Things You
                                                            Can Do
                                                            . . . RIGHT NOW!

© 2010 Cisco and/or its affiliates. All rights reserved.                       Cisco   2
Amy H. Lewis @CommsNinja
    collaboration          roving reporter video             efficiency
web development               business intelligence
                                                      branding
 innovationsocial media project management
 information architecture      writer    engaged       editor
       creative        communicator                     integrity
      web 2.0 demystified       streamline       public speaking
optimize everything              blogger               transparency

     leadership          strategic listener  connector
business development                    content management
amylewi@cisco.com
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   4
1
                                           Why waste any opportunity to make them pay for themselves?




                                                           Event


                                                                                  Social
                                                                                  Media




© 2010 Cisco and/or its affiliates. All rights reserved.                                                Cisco   5
2
                                   Document, document, document.




© 2010 Cisco and/or its affiliates. All rights reserved.           Cisco   6
3                          Adjust the expectations and actions to fit.




© 2010 Cisco and/or its affiliates. All rights reserved.                         Cisco   7
4                        Automate, automate, automate.




© 2010 Cisco and/or its affiliates. All rights reserved.         Cisco   8
5
                              More than one person present? It’s an event.




© 2010 Cisco and/or its affiliates. All rights reserved.                     Cisco   9
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   10
1




                                              Before       During   After




© 2010 Cisco and/or its affiliates. All rights reserved.                    Cisco   11
2
3




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco   13
4

                                                           Deputize Social
                                                            Media Agents:
                                                            Leverage Their
                                                            Contacts,
                                                            Enable and
                                                            Reward Their
                                                            Success

© 2010 Cisco and/or its affiliates. All rights reserved.                Cisco   14
5




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   15
VMworld 2011 Key Objectives
for Social Media:
     1. Increase Event ROI
     2. Amplify Cloud Message
     Results and Analysis


© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
                                                                       Cisco    16
•Convey Cisco Data Center messaging beyond the on-site audience
              •Invite customers and partners to participate in the current Cisco Data Center communities
                              PRE-                                        DURING                 POST-
                              EVENT                                       EVENT                  EVENT


Share Social Media plan w/ partners                          Creation of videos
                                                                                         Summary blog on Cisco
                                                             Made Some Cost-Effective Noise!
                            Results:
Guest bloggers on Cisco DC Blog                            We Reports on the events       DCblog
                                                             1. Daily blogger Techminute
Promote Cisco DC participation             2. Automated and manual tweets on
                                                                                           
                                                                                      Post Additional videos
                               Over 10,000 views of VMworld related posts YouTube and 3rd party website
                                           @Ciscodc,and individual Twitter accounts
Create an editorial plan                                                              on
                                           using hashtag #ciscoVMW
                               5600 VMworld Video Views
Identify 3rd party bloggers & ciscoBlogger
attending (complete)                        3.Blogs -Facebook –YouTube-                    
                                                                                      Post Theater presentations
1 st Meetup: #v0dgeball        541 Tweets of Blog Articles
                                           Slideshare                                 on Slideshare.net/ciscodatacenter
                                FB posts –
Define potential tweets and 380 Facebook “Likes”
Communicate a plan to Cisco individual     Bloggers daily update (informal self-          •
                                                                                      External references
                               265 #CiscoVMW tweets/conversations
Twitter accounts(50+ accounts), register @ made video)
VMW site and Twitter List      20 Videos RovingApp Onsite
                                           Produced
                                           Mobile
                                                     Reporter
                                                                                     Metrics –Stats
Schedule customer/partner/exec videos      Conversation Corner                       Post-Game Analysis
Invite Customer Comments (video)           Ask the Experts
Identify Video-Worthy Moments              VMworld Virtual
Sign up for VMware-led Events




© 2010 Cisco and/or its affiliates. All rights reserved.                                                    Cisco   17
1.            If you have no video strategy, create one.
2.            Plan for 80%, leave 20% flexible.
3.            Events = Content + People
4.            Connect your social properties.
5.            Listen.


Follow Me:
     @CommsNinja
              Food Fans Follow Me:
                 @practicalcook
Follow Cisco Data Center/Virtualization:
     @CiscoDC
              Facebook.com/ciscodc


© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco   18

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Using Social Media at Events: Best Practices

  • 1. More Bang for Your Event Buck Maximizing Social Media Before, During, After Amy H. Lewis Social Media Strategist for Cisco © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 1
  • 2. • Five Myths . . . BUSTED • Five Best Practices . . . PROVEN • Five Things You Can Do . . . RIGHT NOW! © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 2
  • 3. Amy H. Lewis @CommsNinja collaboration roving reporter video efficiency web development business intelligence branding innovationsocial media project management information architecture writer engaged editor creative communicator integrity web 2.0 demystified streamline public speaking optimize everything blogger transparency leadership strategic listener connector business development content management amylewi@cisco.com
  • 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. 1 Why waste any opportunity to make them pay for themselves? Event Social Media © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 5
  • 6. 2 Document, document, document. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 6
  • 7. 3 Adjust the expectations and actions to fit. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 7
  • 8. 4 Automate, automate, automate. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 8
  • 9. 5 More than one person present? It’s an event. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 9
  • 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. 1 Before During After © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 11
  • 12. 2
  • 13. 3 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 13
  • 14. 4 Deputize Social Media Agents: Leverage Their Contacts, Enable and Reward Their Success © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 14
  • 15. 5 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. VMworld 2011 Key Objectives for Social Media: 1. Increase Event ROI 2. Amplify Cloud Message Results and Analysis © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco 16
  • 17. •Convey Cisco Data Center messaging beyond the on-site audience •Invite customers and partners to participate in the current Cisco Data Center communities PRE- DURING POST- EVENT EVENT EVENT Share Social Media plan w/ partners Creation of videos  Summary blog on Cisco  Made Some Cost-Effective Noise! Results: Guest bloggers on Cisco DC Blog We Reports on the events DCblog 1. Daily blogger Techminute Promote Cisco DC participation 2. Automated and manual tweets on  Post Additional videos Over 10,000 views of VMworld related posts YouTube and 3rd party website @Ciscodc,and individual Twitter accounts Create an editorial plan on using hashtag #ciscoVMW 5600 VMworld Video Views Identify 3rd party bloggers & ciscoBlogger attending (complete) 3.Blogs -Facebook –YouTube-  Post Theater presentations 1 st Meetup: #v0dgeball 541 Tweets of Blog Articles Slideshare on Slideshare.net/ciscodatacenter FB posts – Define potential tweets and 380 Facebook “Likes” Communicate a plan to Cisco individual Bloggers daily update (informal self- • External references 265 #CiscoVMW tweets/conversations Twitter accounts(50+ accounts), register @ made video) VMW site and Twitter List 20 Videos RovingApp Onsite Produced Mobile Reporter  Metrics –Stats Schedule customer/partner/exec videos Conversation Corner Post-Game Analysis Invite Customer Comments (video) Ask the Experts Identify Video-Worthy Moments VMworld Virtual Sign up for VMware-led Events © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 17
  • 18. 1. If you have no video strategy, create one. 2. Plan for 80%, leave 20% flexible. 3. Events = Content + People 4. Connect your social properties. 5. Listen. Follow Me: @CommsNinja Food Fans Follow Me: @practicalcook Follow Cisco Data Center/Virtualization: @CiscoDC Facebook.com/ciscodc © 2010 Cisco and/or its affiliates. All rights reserved. Cisco 18

Notes de l'éditeur

  1. Plan for each phase. Use the tools differently for the different phases. Don’t create more content than you can follow up on. 1:2 ratio!
  2. Take a picture (or video) it will last longer.
  3. Tag team!
  4. Don’t go it alone.
  5. Share your plan with partners, resellers, anyone who shares some of your goals or objectives.
  6. The Plan