The document discusses how to maximize the use of social media for events. It provides five myths about using social media for events and debunks them. It also offers five best practices that are proven for using social media effectively at events. Additionally, it lists five specific actions that can be taken right away to improve social media use for events. The document emphasizes documenting events on social media before, during, and after they occur and adjusting social media strategies to fit each individual event. It also stresses automating social media activities as much as possible and recognizing that any time more than one person is present, it constitutes an event that can be documented on social media.
3. Amy H. Lewis @CommsNinja
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