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Why charities need social media

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Michael Netzley, Ph.D.
Michael Netzley, Ph.D.
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Why Charities Need Social Media Michael Netzley, PhD Asst. Professor, Corporate Communication Fellow, Society for New Comm Research
Can You Afford This?
Where are Your Stakeholders?
SG Netizens: On-line Preferences 09 wiki contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0 10 20 30 40 50 60 70 80 90 10 0 30+ 20-30 <20 © 2009 Michael Netzley, research.
2010 Wiki Contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
2010 Sg Microblogging 308% Increase (c) 2011, Michael Netzley, PhD
2011 Wiki Contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
Singapore
What It Means for You • You need to be where your stakeholders are • Adapt to Singapore’s comparatively passive consumption behaviors • Begin with a wise content strategy
Next…Explore New Behaviors
Power of Crowds
Tan Siok Siok: Filmmaker http://www.twittamentary.com/
Twittamentary
Interview with Siok Siok Interview: episode #479
Solve Problems
Lower Cost with In-kind Trades
Expands Your Resource Base
Messages from Peers more Influential
Many Small Amounts Add Up
Gartner: SNS and Public Sector “social networks will complement, and may replace, some public sector functions…” Gartner, 23 Oct 2008
My Business Card

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