This document provides an overview of blogging and considerations for starting a blog. It defines what a blog is, discusses common issues like ghost blogging and comment spam, and presents a strategic framework called the BUMPP for social media. The document also outlines platforms for hosting blogs, a 7 step process for setting up a blog, and invites the reader to build their own blog on WordPress.com. It concludes by providing contact information for questions.

1. Blogging Boot Camp September 23, 2009 by Doug Lacombe, MBA

2. What is blogging? Web + log = blog Journaling Writing – not sacred Cultural norms Issues: Ghost blogging Comment spam

3. Strategic framework

4. The social media BUMPP Brand Understand Monitor Policy Participate

5. Blogging considerations Purpose Branding URL Platform Newsworthy Frequency Dialog Multimedia Promotion Outsource?

6. Platforms http://en.wikipedia.org/wiki/Weblog_software#User_hosted_platforms

7. 7 steps Topic Name Hosting Layout/Design Publishing Promotion Extras

8. Let’s build a blog! www.wordpress.com

9. Questions? Doug Lacombe doug@communicatto.com