1. Social Research Association Annual conference 10th December 2012
Backchannel summary
• 2 accounts were used for reporting; @TheSRAOrg primarily for programme announcements and the social
reporting from @commutiny. The purpose of using a professional live-tweeter with specialist sector profile and
knowledge was to produce a higher-value online conversation through relevance of audience and subsequent
retweets to extended networks rather than aim for huge numbers of impressions.
• Highlights from the twitterstream have been collected on Storify: http://storify.com/commutiny/social-
research-in-the-digital-age
• More than 541 tweets were sent using #SIAAlaunch by over 75 people. Live coverage accounted for over two
thirds of tweets; the remainder were conversational or sharing/signposting (retweets).
• Most active participants:
• 42 twitter accounts have been grouped into a list https://twitter.com/commutiny/sraconf12 for easy reference
and future engagement amongst participants.
roxanne@commutiny.org.uk
December 2012
2. • Network maps show the most active tweeters for the event, related hashtags and influencers
http://mentionmapp.com/beta/classic/index.php#hashtag-sraconf
http://hawksey.info/tagsexplorer/?key=tV7FT9wR5MVfztxGhv6HLEQ&sheet=oaw
roxanne@commutiny.org.uk
December 2012