Breakthrough Calls To Action
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Many companies dilute their blog's ability to draw conversions by cluttering their sidebars with gadgets and widgets that don't add any value. Utilizing best practices for landing pages and designing effective calls-to-action (CTAs) can significantly improve your corporate blogging Return On Investment.
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Breakthrough Calls To Action
- 1. WELCOME Breakthrough Calls To Action (CTAs) Douglas Karr Co-founder and VP, Blogging Evangelism Chantelle Flannery Client Success Marketing
- 2. WHERE DID WE BEGIN?
- 3. CONVERSION FUNNEL Search Read Click on Fill Out Web To List in CRM Online Blog CTA Form Lead = Lead Search Click Read Convert
- 5. ELEMENTS All Calls-To-Action (CTAs) Should Have: 1. A purpose 2. A benefit 3. A command 4. A place to Click
- 6. PURPOSE What is it? 1. Short 2. Questions are great!
- 7. BENEFIT What’s in it for them? • Profit? • Happiness? • Problem Solved? • A Prize?
- 8. COMMAND Tell them what to do next! • Click! • Download! • Register! • Create urgency (Now, by Tuesday, Few left).
- 9. CLICK A visual of where to click! • Buttons • Arrows • Mouse Pointer
- 10. INCREASE CLICKS Give a specific action. Don’t be passive! • Deadline - Act now to get X • Price save or price increase • Trial/Introductory period • Free gift • Only available through this offer • Upgrade • Free accessory
- 11. MEASURING SUCCESS CTA CTA Click Throughs Conversion = Total Traffic Rate /outgoing/CTA_Name /outgoing/CTA_Name
- 12. LANDING PAGES Landing Page Best Practices Artwork matches CTA 1. Simple Simple Form 2. In-depth Benefits Benefits Bullet 3. Specific to CTA Points (easy read) Privacy 4. Collects Data* Info (TRUST) *only enough fields to make contact… too many and people will leave
- 13. WHAT TO-DO NOW How can I get more Conversions? •Diversify your Calls-To-Action •Rotate your CTAs •Have multiple CTAs •Measure, Measure, Measure •Test, Test, Test
- 14. CTA BEST PRACTICES • Have 2-3 CTAs available on your blog at all times •Include CTA messages inside of your blog posts •Constantly measure test and adjust •Support will change CTAs once a week Remember that your audience is unique to you and your products and services.
- 15. QUESTIONS Great CTAs will improve your blogging return on investment! Compendium Blogware www.compendiumblogware.com/help.html
Notes de l'éditeur
- The Internet banner and advertising industries have been around for quite a while, so marketers HAVE figured out what some of the best practices for calls-to-action are. Combining relevant search traffic with a great CTA will drive inbound leads!
- If you don’t have web to lead then … GA click tracking
- Each blog post acts as a landing page from a relevant search and each CTA provides a path to engage the company further.
- Setting up onclick events to add a pageview will allow you to set up and monitor goals in your analytics package. This will allow you to monitor keywords and conversions, post titles and conversions, and even authors and conversions (adding author may take some additional work to capture in your analytics package).Leave CTAs up for enough time to gauge response (1,000 impressions or more) and continue rotating and testing your CTAs until you maximize response rates.