1. SEO Roundtable Discussion Software for Search @ChrisBaggott @RandFish @WillCritchlow

2. Lessons from 2010

3. Personalization -> Localization

4. Google Places Rankings http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data

5. Twitter + Facebook Directly Influence Rankings Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

9. SEO Trends in 2011 2011!!

10. No “Canonical” SERPs

11. More Influence from Social

12. Growing Vertical Opportunities

13. (When) Will the Webspam Hammer Fall?

14. Software for Social & Search

15. The Search Demand Curve © 2010 Compendium, All Rights Reserved

16. Blog Reality: What Percentage of Visitors are Brand New?

17. Volume / Traffic Correlation

19. © 2010 Compendium, All Rights Reserved

30. Add on Bonus: Customers also posted on Trip Advisor

31. Total Campaign Traffic So Far

32. 16% 12% 11% 9% 16% 15% 18% 16% 29% © 2010 Compendium, All Rights Reserved

33. SEOmoz PRO Features

34. SEOmoz PRO http://pro.seomoz.org

35. Campaign Management

36. Crawl Diagnostics

37. Rank Tracking

38. On-Page Recommendations

39. Self + Competitive Link Data

40. mozBar

41. Open Site Explorer

43. Keep Your SEO Safe (moz checks your site every week)

44. One Source for all your SEO Metrics

45. Installation or Dev Time Not Required

46. Recommendations are Research-Backed

48. “Every time I learn something new, it pushes something out of my brain”

49. Want: “smart and gets things done”

50. (Some people) are good at hard problems

51. Examples - consulting “Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”

52. Examples - execution Source: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural

55. To build strategies

56. To research complex problems

57. To write great content(*)

58. To debug

59. For design(*)(*) at the time of writing

60. The “Affiliate” Penalty When do we build software?

61. Questions? @ChrisBaggott Blog: blogging.compendiumblog.com Email: chris@compendium.com @WillCritchlow Blog: www.distilled.co.uk/blog Email: will.critchlow@distilled.co.uk @RandFish Blog: www.seomoz.org/blog Email: rand@seomoz.org