Jay Baer and Chris Moody dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation.
Watch the webinar replay here: http://youtu.be/PCk99xWMVvQ
The 9 Most Horrifying Content Marketing Misunderstandings
1. The 9 most horrifying
content marketing
misunderstandings
2. Share your scariest content story, costumes, etc.
#SCARYCONTENT
JAY BAER
CHRIS MOODY
@JAYBAER
@CNMOODY
PRESIDENT
PRESIDENT
CONVINCE & CONVERT
CONVINCE & CONVERT
VP MARKETING
VP MARKETING
COMPENDIUM
COMPENDIUM
3. CONTENT MARKETING is no longer optional.
FACT: We all create and consume content.
Fact: no company can go without content.
However, there are many misunderstandings...
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4. 1
If my content is good enough, it will market itself.
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5. THE GROWTH OF
DIGITAL CONTENT
2008 – 1 trillion indexed pages
@COMPENDIUM
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6. THE GROWTH OF
DIGITAL CONTENT
2013 – 30 trillion indexed pages
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7. You must Deliver relevant content to the right
person at the right time on the most appropriate
channel.
“Stop Trying To Be Amazing”
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#SCARYCONTENT
31. Q&A
Share your scariest content story, costumes, etc.
#SCARYCONTENT
JAY BAER
CHRIS MOODY
@JAYBAER
@CNMOODY
PRESIDENT
PRESIDENT
CONVINCE & CONVERT
CONVINCE & CONVERT
VP MARKETING
VP MARKETING
COMPENDIUM
COMPENDIUM