The document discusses 5 missed opportunities for business blogging: 1) Not using blogging for search engine optimization by optimizing blog titles and keywords. 2) Not writing effective blog titles that indicate the page content and are relevant to search queries. 3) Not using the language and keywords that customers use in searches. 4) Not publishing enough content regularly to increase recency, frequency and volume of content. 5) Not including clear calls to action in blog posts for readers to take the desired next step.

1. Top 5 Missed Opportunities of Business Blogging

2. Missed Opportunity #1
Search Engine Optimization
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6. Don’t Fight It:
Blogging For Search
“Organic Search Traffic is the
most critical metric I track.”
Kelly Feller Social Media Manager - Intel

7. Missed Opportunity # 2
Blog Titles
“By far the most important piece of writing you’ll do on any given
page is your page title. Search engines consider your page title to
be very indicative of what can be found on the page.
SEO Expert: Steven Bradley

8. Missed Opportunity # 2
Blog Titles

12. Missed Opportunity # 3
The Language of the Customer

14. “Burn the thesaurus. Think about the words that
people use to find you.”
“Then, as a revolutionary new internet marketing
strategy, actually write those words in your copy.
You'll get more traffic.
You'll get more sales/leads/whatever. “
Ian Lurie: Conversation Marketing

15. Keywords
"Think about what people are going to type...and talk about that"
Matt Cutts: Google
3,000,000 Searches/ 200 Terms
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17. Missed Opportunity # 4
Content Volume
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19. Recency/Frequency
Measure the Competition

20. Symbol of CEO
Excess Someone Like Me
VS.
…….(The) most credible source of information about a company is
now “a person like me,” which has risen dramatically to surpass
doctors and academic experts for the first time
7th Annual Edelman Trust Barometer

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22. Ask For Customer Content

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24. Missed Opportunity # 5
Call To Action

29. Questions & Answers