10. What do these have in common?
• Great content
– Sometimes volume
– Often great quality
– Freshness
• Great search logic
– Well-tailored for their
use cases
– Usage constantly
monitored
Best
Solution
Business
goals
Tech
User
needs
11. Search is much, much more
than just a search box.
And the index is just one
of its modules
22. Surfacing search-driven content
Encourages publishers to improve content quality
Will have to think about internal SEO
Limit dependencies on one particular content source system
Agility and completeness. Not all data needs to origin from the CMS
Takes you beyond what’s available in your organization
Harvest (moderated?) user content from e.g. social media
Means you’re actually working with the long tail
And gain access to vast amounts of analytics for further improvements