1. Mobile Apps & How They’re Revolutionizing Search

2. About CompeteCompete connects the dots from online insights to marketing ROI Increase online and offline marketing effectiveness based on online behaviors and survey responses from millions of consumers Largest integrated online consumer behavior and survey panel in the industry Expertise in the automotive, consumer goods, financial services, media, mobile, online, retail, telecom and travel markets Advertising and promotion effectiveness Shopper quality and brand consideration Website effectiveness Segmentation and targeting Search marketing performance Customer satisfaction and loyalty Competitive tracking and benchmarking 2

3. Smartphone Interest Apps vs. Browser Barcode Scanning Mobile Advertising

4. How Often Smartphone Owners Seek Info

5. Consumers Rely on Apps & Browser for Info Apps Mobile Browser Both

6. 38% of Smartphone Owners say that anIntegrated Apps Store is a must have Consumers are flocking to the app stores 26% of Android Owners and 31% of iPhone Owners have visited an app store at least 11x in the past 3 months

7. Selective About Choice of Downloads 37%download zero apps a month 43%download just 1-3 apps a month 80% say most or all apps were free 26% of apps are used just 1x (source: Localytics)

10. Of those… 47% recall in app advertising 40% recall an ad in the browser 26% received an ad via SMS 21% got a location based coupon via SMS 19%received a coupon via email that they could redeem w/o printing 34%of Smartphone Owners recall seeing mobile advertising

11. 17% use a coupon that was received 15% used search to get more information about the product 14% look online for more information about the product 10% consider buying the product 9%talked to a friend, family member or colleague about the product 38%of those exposed take some sort of action following exposure

12. Danielle Nohe Director, Technology and Entertainment Twitter: @danielleanohe dnohe@compete.com Office: 617.933.5696 Mobile: 617.694.0456