The CompuKol Social Media Strategy audit primary objective is to ensure that the decision making process is an informed one and that you are coming from a position of strength in respect to its knowledge of the marketplace, as opposed to ‘planning in a vacuum’.

1. CompuKol Communications Establishing a Social Media Strategy

2. Why do I need a “strategy”? If you don’t know where you’re going – how will you know when you arrive? Social media is “always on” – users are in control –having a strategy is even more critical when things are not going smoothly Social media impacts the business as a whole; the entire team’s involvement, including other departments going through the process, creates more effective executive buy in

3. Stage 1 - Understanding Is your business ready to become social? Which products, markets, and customers are involved? Which internal changes might affect the strategy? Which external factors might affect your plans? How will changes in your niche affect your marketing plans? Which sales areas do you hope to influence? What are your existing gaps in research?

4. Stage 2 - Strategy Is your brand strategy clearly defined? Who is your target market? What does your market need now? How will you integrate other social media channels? How and what will you measure? Which review systems will you use?

5. Stage 3 – Tactics… What is your tactical plan? What types of conversations will take place? With which communities will you be involved? Which platforms and social networks will be a part of your strategy?

6. WE Can … Help your company to answer these questions! Let’s meet:(973) 492-1934info@compukol.com Find us at: www.compukol.com