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Company Overview
Optimize Your Success in the
Hyper-Connected World through
Service Innovation and Smart Monetization
In today’s hyper-connected world, communications have grown far beyond connecting people to one
another – and now bridge people, applications, the Web, social media and a growing variety of devices.
Communication service providers (CSPs) are naturally well positioned to play a significant role as the
hub of this increasingly connected ecosystem.
We at Comverse provide CSPs with the vehicles to grow from wholesale connectivity suppliers, to
smart data providers and beyond – true connected service enablers and providers.

Meeting Your Needs
Comverse addresses your need to stake a claim in the emerging value chain, enhance the user
experience, generate new revenue streams, cut costs and differentiate yourself from the competition.

Enhanced
Customer Experience
Become a Digital Lifestyle Player –
and Increase Revenues
Today's Web-savvy customers expect a
rich and engaging experience across all
dimensions of communications.
Comverse helps you become a leading
digital lifestyle player. Energize your customer
experience by modernizing traditional
services and launching rich new services
leveraging the cloud and social networks –
with converged customer management and
control across any service and touchpoint.
Inspire enthusiasm and brand loyalty with a
differentiating, consistent superior customer
experience. Personalize choice and control
by enabling your subscribers to monitor and
manage usage and balance information in
real time through any convenient touchpoint
(including social), set plan characteristics,
alerts, offers, etc.

2

Company Overview

IP/4G
Evolution
Harness the Immense Growth in Data,
Reduce Costs, Enrich Services, Increase
Revenues
IP/4G networks deliver unprecedented
mobile data bandwidth and an exceptional
user experience – all at a lower cost per
megabit. Drawing from expertise and
leadership in service innovation and smart
monetization, Comverse 4G solutions help
you evolve your services to secure generous
ROI for 4G investments.
Leverage existing networks as you evolve to
4G/all-IP to harness the exponential growth
of data usage, preserve and enhance existing
services – while offering rich new services
and creating innovative 4G business models.
Supporting both 3G and 4G networks,
Comverse Digital and Value Added Services
offers a solid bridging strategy for moving
from legacy to all-IP networks; abstracts
differences between smart and feature
phones and simplifies support of multiscreen users; Comverse ONE BSS + Policy
powers service-aware charging and smart
data monetization.

Smart Monetization
& New Business Models
Better Capitalize Network Assets and Services;
Stake a Role in Emerging Value Chains
Smart Monetization
Harness the immense growth in data.
Smartly increase data profitability and
accelerate monetization across the entire
broad ecosystem through tight BSS/PCRF
integration, a marketing-friendly policy
creation environment, embedded analytics
capabilities & more.
New Business Models
Stake a significant role in emerging value
chains as a true connected service enabler.
Transcend traditional telecom boundaries
by embracing exciting opportunities in the
digital domain. Evolving fields of opportunity
for business growth today are as numerous
as the industries becoming increasingly
connected.
Increase business, marketing and charging
agility to beat competition and profitably
exploit new networks, markets, lines of
business, business models and high-value
M2M/OTT/content/app partnerships.

Marketing
Agility
More Personalized Interactions Cement Your
Relationship with Your Subscribers
With marketing increasingly key to business
success in the big data era, information is
one of your greatest assets.
Leverage your unique real-time understanding
of your customers and their activities it to
deliver an exceptional customer experience
and to generate new revenues with
more personalized interactions: real-time
notifications and targeted marketing crosschannel (including the social media) for
upselling, churn prevention, etc.

Optimization
and Efficiency
Optimize the capabilities, performance, cost
efficiency and success of your system
In today’s competitive environment, it is
mission-critical to fully capitalize on your
investment in your BSS and communication
solutions – plus reduce costs.
Optimize the capabilities, performance, cost
efficiency and success of your system and
offerings through system modernization and
consolidation, communication convergence,
BSS convergence, virtualization/ cloud/ SaaS,
and managed and professional services.

Company Overview

3
A Portfolio of Value
Comverse’s comprehensive product portfolio innovatively addresses your needs
for Converged Communications – including digital and value-added
voice and messaging services for consumers and enterprises – as well
as for Converged BSS and active customer management,
smart data monetization through policy control – all enabled by
our managed and professional services. Comverse provides its
solutions in a variety of delivery models, including in-network,
managed, hosted or cloud based.

Comverse Product
Portfolio
Comverse Converged
Communications: Digital and
Value Added Services
In an increasingly digital world, connected
devices are a central means through which
we live our digital lives. By evolving traditional
communication services to the digital domain,
you can become a significant player and
influencer in the digital life of your subscribers.
Comverse Digital and Value Added
Services combine renowned expertise in
telecom and IP-communications with the
vision and commitment for rich services and
exciting opportunities in the digital era.
•	 Comverse mVAS: Fully virtualized and
modular single foundation converging
SMSC, MMSC and Next-Generation
Voicemail (NGVM) systems for significant
CAPEX & OPEX savings, simplified
operation and a path to IP messaging and
RCS services.
•	 Comverse dVAS: Evolves traditional
communication services to native
IP versions of messaging and voice

4

Company Overview

services with seamless fallback to circuitswitched services when an end-to-end IP
connection is not available.
•	 Comverse RCS+: A rich portfolio of new
IP communication services, extending
operator services to any device, any
OS platform, any network. A complete
range of RCS 5.1 services (standalone
messaging, one-to-one chat, group
chat, file transfer, content sharing, social
presence
information,
geo-location
services, IP voice call and IP video call)
– with full visual voicemail connectivity,
social networks, and archiving services.
•	 Comverse IP Communications: A full
CSP Voice-to-IP solution for consumers
and enterprises, fully SIP compliant,
enabling CSPs to provide carrier grade
telephony services on the data channel
and extend telephony services over fixed/
mobile networks.
'Comverse

Converged
BSS & Active Customer
Management and Policy

Turn your business support systems (BSS)
into a strategic asset for marketing, competitive
differentiation, growth
increased profitability.

enablement

and

A single unified system providing true
convergence for any network, service or
payment type, the solution can be deployed
through deployment modes aligned with
your specific needs, and enhanced with selfservice, sales & marketing automation and
mediation functionalities and more.
Accelerate
monetization
and
market
innovation with our unique PCRF-compliant
business policy engine, fully integrated with
Comverse BSS/OSS and enforcement.
Comverse BSS includes:
•	 Comverse ONE®: Spanning policy to
billing with a telco-specific approach to
CRM, Comverse’s market-leading singlesystem telco-grade BSS solution fuels
business transformations and entry
into new lines of business, delivering a
consistently superior customer experience.
•	 Comverse Kenan: Comverse Kenan
FX postpaid billing solution delivers
flexible, proven and powerful customer
care, fulfillment, and billing applications
to
communication
providers
and
e-businesses
worldwide;
complete
customer lifecycle management for
consumer and enterprise customers,
supporting rapid expansion into new
service lines and business models such
as WiFi offload, vouchers and machine-tomachine (M2M).
•	 Comverse PCRF and Analytics:
Comverse Policy and Charging Rules
Function (PCRF) allows service providers
to manage and monetize their networks
smartly, utilizing a wide range of networkrelated and subscriber-related information.
Its advanced policy creation environment

facilitates swift and intuitive definition of
business and monetization scenarios and
use cases: segmented data plans, traffic
& quota management, roaming & bill
shock prevention, personalized alerts and
promotions, congestion control and more.
•	 Comverse Share: A cloud-based offering
that enables a service provider to connect
its BSS ecosystem with social presence,
bringing a more relevant, personalized
interaction channel to its subscriber base.

Comverse Global Services
Safeguard and boost your success with an
extensive range of services that enable you
to achieve and maintain speed, performance
and optimal use of capital and resources.
Comverse Post-Go Live Services include:
•	 Maintenance Services: Software &
hardware support services that ensure
maximum system utilization and uptime
•	 Managed Services: Comverse helps
customers improve their efficiency, cost
and bottom line with a wide range of Post
Go-Live Managed Services, in a selection
of business and engagement models
•	 Professional
Services:
Beyond
maintenance and management, business
consultancy for growth. Draws from global
market expertise to help service providers
upgrade the user experience, accelerate
innovation, expand to new business
models, reduce costs/ create operational
efficiencies
These services put the most professional
and knowledgeable experts at your service,
enabling you cut your costs and accelerate
time-to-market.

Company Overview

5
Leading and
Shaping the
Telecommunications
Market

convergence with in-network and virtualized
cloud/ SaaS delivery expertise, Comverse
has been cited as a leader year after year by
independent industry analysts for excellence
in both “vision and execution.”

Established 1984
Headquarters: Wakefield, MA, USA

Comverse’s leadership in innovation is
maintained with a strong commitment
to product evolution to meet and exceed
the needs of our global customer base. To
ensure that products hold their value and
technological edge far into the future,
Comverse invests heavily in research and
development.

The Comverse Commitment
Comverse is committed to being the global
partner-of-choice for business enablement,
providing outstanding productized solutions
and services that unleash the value of the
network for communication service providers.
More Versatile Communications
Comverse has been introducing new
concepts and technologies that transform the
marketplace for more than 30 years. True to
its name, which combines “communication”
and “versatility,” Comverse continues to
shape people’s lifestyles and the way they
communicate.
Comverse Innovation
Comverse Innovation is a dynamic center of
creativity that blends inspiration with nextgeneration technology. Trailblazing concepts
and solutions shape the future experience and
improve business results for our customers –
keeping them on the cutting edge.
Delivery
Comverse’s highly efficient industrialized
approach to streamlined deployment is a
differentiator that delivers significant value to
customers. With globally proven best-practice
delivery methodology minimizing the need
for resource-heavy system integration and
customization, systems are up and running
swiftly with rich functionality.
Complementing leadership in all aspects of

6

Company Overview

Research and Development

Leadership in
Organizations

Industry

Standards

Comverse champions an open ecosystem
that removes barriers to service usage and
adoption to optimize the user experience,
drive ARPU and create profitable new
opportunities for all parties.
Comverse’s extensive experience and
leadership in defining industry-wide standards
for technologies and services is underscored
by its prominence in key standards bodies
(OMA, ETSI, 3GPP, TMF, OMTP, RCS and
others).
Partners & Alliances
Comverse enhances the value it brings to
customers by joining forces with leading
technology vendors and business partners
to enhance its end-to-end solutions with
innovative
technologies,
best-in-class
components and next-generation services.
Industry Recognition and Awards
For excellence in products, technologies
and professional services, Comverse hjs
received scores of awards from analyst
and research groups, industry publications,
events and worldwide organizations in the
telecommunications market.
Maximizing
Performance and
Growth around
the World
If you use a mobile phone, chances are you
use Comverse services.
More than 450 communication and content
service providers in over 125 countries
serving more than two billion subscribers
use Comverse solutions to generate new
revenues, strengthen customer loyalty and
improve operational efficiency.

Ranked #1 globally in multimedia value-added
services, Comverse MMSC solutions have
been deployed by more than 70 operators
worldwide, including numerous tier-1 carriers.
Comverse Mobile Internet solutions have
been deployed by more than 60 operators
worldwide, and today handle more than a
third of US mobile Internet traffic.
Ranked #1 in global VAS messaging market
share with a strong second-place SMSC
global market share position, Comverse
systems annually handle trillions of messages
for hundreds of service providers around
the globe – including in the world’s most
messaging-intensive markets.

These goals have been achieved with a
superior solution portfolio, high-quality
professional services and an extensive
network of local support, including more than
90 local offices in countries around the globe.
Ranked #1 in global converged charging
market share, Comverse Billing and Active
Customer Management solutions serve
500 million subscribers worldwide, and
support 18 of the world’s 25 largest telecom
providers.
Comverse BSS supported one operator’s
growth from 40 thousand to over 50 million
subscribers over the course of eight years.
Ranked #1 globally in voice value-added
services, Comverse Voice platforms deliver
advanced services more than 400 operators
worldwide with more than a billion subscribers.
Comverse leads the Visual Voicemail market
with more than 60% of the commercial
launches worldwide – significantly outpacing
all competitors.

Company Overview

7
About Comverse
Comverse® is leading global provider of telecom business solutions that enable communication service provider success in the hyper-connected
world through service innovation and smart monetization. The company’s proven and innovative product portfolio includes BSS, Policy Management
(PCRF) and Enforcement and Digital & Value Added Services – all backed by Managed and Professional Services. Comverse’s extensive customer
base spans more than 125 countries with solutions successfully delivered to over 450 communication service providers serving more than two
billion subscribers. Comverse’s solutions are available in a variety of delivery models, including on-site, cloud, hosted/SaaS and managed services.
www.comverse.com.
Copyright 2013 © Comverse, Inc. All rights reserved. Information contained herein is not a commitment, promise or legal obligation to deliver any
products, features, or functionality.
Any use of or reference to Facebook or Facebook images or logos does not constitute or imply an endorsement or sponsorship by
Facebook of Comverse or the Comverse Share service, or any association between Facebook and Comverse. When using the Comverse
Share services and when creating or using any social application it is the CSP’s responsibility to ensure it complies with policies and
rules of the relevant social media site (e.g. Facebook).
BR 2013 0453

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Company Overview

  • 2. Optimize Your Success in the Hyper-Connected World through Service Innovation and Smart Monetization In today’s hyper-connected world, communications have grown far beyond connecting people to one another – and now bridge people, applications, the Web, social media and a growing variety of devices. Communication service providers (CSPs) are naturally well positioned to play a significant role as the hub of this increasingly connected ecosystem. We at Comverse provide CSPs with the vehicles to grow from wholesale connectivity suppliers, to smart data providers and beyond – true connected service enablers and providers. Meeting Your Needs Comverse addresses your need to stake a claim in the emerging value chain, enhance the user experience, generate new revenue streams, cut costs and differentiate yourself from the competition. Enhanced Customer Experience Become a Digital Lifestyle Player – and Increase Revenues Today's Web-savvy customers expect a rich and engaging experience across all dimensions of communications. Comverse helps you become a leading digital lifestyle player. Energize your customer experience by modernizing traditional services and launching rich new services leveraging the cloud and social networks – with converged customer management and control across any service and touchpoint. Inspire enthusiasm and brand loyalty with a differentiating, consistent superior customer experience. Personalize choice and control by enabling your subscribers to monitor and manage usage and balance information in real time through any convenient touchpoint (including social), set plan characteristics, alerts, offers, etc. 2 Company Overview IP/4G Evolution Harness the Immense Growth in Data, Reduce Costs, Enrich Services, Increase Revenues IP/4G networks deliver unprecedented mobile data bandwidth and an exceptional user experience – all at a lower cost per megabit. Drawing from expertise and leadership in service innovation and smart monetization, Comverse 4G solutions help you evolve your services to secure generous ROI for 4G investments. Leverage existing networks as you evolve to 4G/all-IP to harness the exponential growth of data usage, preserve and enhance existing services – while offering rich new services and creating innovative 4G business models. Supporting both 3G and 4G networks, Comverse Digital and Value Added Services offers a solid bridging strategy for moving
  • 3. from legacy to all-IP networks; abstracts differences between smart and feature phones and simplifies support of multiscreen users; Comverse ONE BSS + Policy powers service-aware charging and smart data monetization. Smart Monetization & New Business Models Better Capitalize Network Assets and Services; Stake a Role in Emerging Value Chains Smart Monetization Harness the immense growth in data. Smartly increase data profitability and accelerate monetization across the entire broad ecosystem through tight BSS/PCRF integration, a marketing-friendly policy creation environment, embedded analytics capabilities & more. New Business Models Stake a significant role in emerging value chains as a true connected service enabler. Transcend traditional telecom boundaries by embracing exciting opportunities in the digital domain. Evolving fields of opportunity for business growth today are as numerous as the industries becoming increasingly connected. Increase business, marketing and charging agility to beat competition and profitably exploit new networks, markets, lines of business, business models and high-value M2M/OTT/content/app partnerships. Marketing Agility More Personalized Interactions Cement Your Relationship with Your Subscribers With marketing increasingly key to business success in the big data era, information is one of your greatest assets. Leverage your unique real-time understanding of your customers and their activities it to deliver an exceptional customer experience and to generate new revenues with more personalized interactions: real-time notifications and targeted marketing crosschannel (including the social media) for upselling, churn prevention, etc. Optimization and Efficiency Optimize the capabilities, performance, cost efficiency and success of your system In today’s competitive environment, it is mission-critical to fully capitalize on your investment in your BSS and communication solutions – plus reduce costs. Optimize the capabilities, performance, cost efficiency and success of your system and offerings through system modernization and consolidation, communication convergence, BSS convergence, virtualization/ cloud/ SaaS, and managed and professional services. Company Overview 3
  • 4. A Portfolio of Value Comverse’s comprehensive product portfolio innovatively addresses your needs for Converged Communications – including digital and value-added voice and messaging services for consumers and enterprises – as well as for Converged BSS and active customer management, smart data monetization through policy control – all enabled by our managed and professional services. Comverse provides its solutions in a variety of delivery models, including in-network, managed, hosted or cloud based. Comverse Product Portfolio Comverse Converged Communications: Digital and Value Added Services In an increasingly digital world, connected devices are a central means through which we live our digital lives. By evolving traditional communication services to the digital domain, you can become a significant player and influencer in the digital life of your subscribers. Comverse Digital and Value Added Services combine renowned expertise in telecom and IP-communications with the vision and commitment for rich services and exciting opportunities in the digital era. • Comverse mVAS: Fully virtualized and modular single foundation converging SMSC, MMSC and Next-Generation Voicemail (NGVM) systems for significant CAPEX & OPEX savings, simplified operation and a path to IP messaging and RCS services. • Comverse dVAS: Evolves traditional communication services to native IP versions of messaging and voice 4 Company Overview services with seamless fallback to circuitswitched services when an end-to-end IP connection is not available. • Comverse RCS+: A rich portfolio of new IP communication services, extending operator services to any device, any OS platform, any network. A complete range of RCS 5.1 services (standalone messaging, one-to-one chat, group chat, file transfer, content sharing, social presence information, geo-location services, IP voice call and IP video call) – with full visual voicemail connectivity, social networks, and archiving services. • Comverse IP Communications: A full CSP Voice-to-IP solution for consumers and enterprises, fully SIP compliant, enabling CSPs to provide carrier grade telephony services on the data channel and extend telephony services over fixed/ mobile networks. 'Comverse Converged BSS & Active Customer Management and Policy Turn your business support systems (BSS) into a strategic asset for marketing, competitive
  • 5. differentiation, growth increased profitability. enablement and A single unified system providing true convergence for any network, service or payment type, the solution can be deployed through deployment modes aligned with your specific needs, and enhanced with selfservice, sales & marketing automation and mediation functionalities and more. Accelerate monetization and market innovation with our unique PCRF-compliant business policy engine, fully integrated with Comverse BSS/OSS and enforcement. Comverse BSS includes: • Comverse ONE®: Spanning policy to billing with a telco-specific approach to CRM, Comverse’s market-leading singlesystem telco-grade BSS solution fuels business transformations and entry into new lines of business, delivering a consistently superior customer experience. • Comverse Kenan: Comverse Kenan FX postpaid billing solution delivers flexible, proven and powerful customer care, fulfillment, and billing applications to communication providers and e-businesses worldwide; complete customer lifecycle management for consumer and enterprise customers, supporting rapid expansion into new service lines and business models such as WiFi offload, vouchers and machine-tomachine (M2M). • Comverse PCRF and Analytics: Comverse Policy and Charging Rules Function (PCRF) allows service providers to manage and monetize their networks smartly, utilizing a wide range of networkrelated and subscriber-related information. Its advanced policy creation environment facilitates swift and intuitive definition of business and monetization scenarios and use cases: segmented data plans, traffic & quota management, roaming & bill shock prevention, personalized alerts and promotions, congestion control and more. • Comverse Share: A cloud-based offering that enables a service provider to connect its BSS ecosystem with social presence, bringing a more relevant, personalized interaction channel to its subscriber base. Comverse Global Services Safeguard and boost your success with an extensive range of services that enable you to achieve and maintain speed, performance and optimal use of capital and resources. Comverse Post-Go Live Services include: • Maintenance Services: Software & hardware support services that ensure maximum system utilization and uptime • Managed Services: Comverse helps customers improve their efficiency, cost and bottom line with a wide range of Post Go-Live Managed Services, in a selection of business and engagement models • Professional Services: Beyond maintenance and management, business consultancy for growth. Draws from global market expertise to help service providers upgrade the user experience, accelerate innovation, expand to new business models, reduce costs/ create operational efficiencies These services put the most professional and knowledgeable experts at your service, enabling you cut your costs and accelerate time-to-market. Company Overview 5
  • 6. Leading and Shaping the Telecommunications Market convergence with in-network and virtualized cloud/ SaaS delivery expertise, Comverse has been cited as a leader year after year by independent industry analysts for excellence in both “vision and execution.” Established 1984 Headquarters: Wakefield, MA, USA Comverse’s leadership in innovation is maintained with a strong commitment to product evolution to meet and exceed the needs of our global customer base. To ensure that products hold their value and technological edge far into the future, Comverse invests heavily in research and development. The Comverse Commitment Comverse is committed to being the global partner-of-choice for business enablement, providing outstanding productized solutions and services that unleash the value of the network for communication service providers. More Versatile Communications Comverse has been introducing new concepts and technologies that transform the marketplace for more than 30 years. True to its name, which combines “communication” and “versatility,” Comverse continues to shape people’s lifestyles and the way they communicate. Comverse Innovation Comverse Innovation is a dynamic center of creativity that blends inspiration with nextgeneration technology. Trailblazing concepts and solutions shape the future experience and improve business results for our customers – keeping them on the cutting edge. Delivery Comverse’s highly efficient industrialized approach to streamlined deployment is a differentiator that delivers significant value to customers. With globally proven best-practice delivery methodology minimizing the need for resource-heavy system integration and customization, systems are up and running swiftly with rich functionality. Complementing leadership in all aspects of 6 Company Overview Research and Development Leadership in Organizations Industry Standards Comverse champions an open ecosystem that removes barriers to service usage and adoption to optimize the user experience, drive ARPU and create profitable new opportunities for all parties. Comverse’s extensive experience and leadership in defining industry-wide standards for technologies and services is underscored by its prominence in key standards bodies (OMA, ETSI, 3GPP, TMF, OMTP, RCS and others). Partners & Alliances Comverse enhances the value it brings to customers by joining forces with leading technology vendors and business partners to enhance its end-to-end solutions with innovative technologies, best-in-class components and next-generation services. Industry Recognition and Awards For excellence in products, technologies and professional services, Comverse hjs received scores of awards from analyst and research groups, industry publications, events and worldwide organizations in the telecommunications market.
  • 7. Maximizing Performance and Growth around the World If you use a mobile phone, chances are you use Comverse services. More than 450 communication and content service providers in over 125 countries serving more than two billion subscribers use Comverse solutions to generate new revenues, strengthen customer loyalty and improve operational efficiency. Ranked #1 globally in multimedia value-added services, Comverse MMSC solutions have been deployed by more than 70 operators worldwide, including numerous tier-1 carriers. Comverse Mobile Internet solutions have been deployed by more than 60 operators worldwide, and today handle more than a third of US mobile Internet traffic. Ranked #1 in global VAS messaging market share with a strong second-place SMSC global market share position, Comverse systems annually handle trillions of messages for hundreds of service providers around the globe – including in the world’s most messaging-intensive markets. These goals have been achieved with a superior solution portfolio, high-quality professional services and an extensive network of local support, including more than 90 local offices in countries around the globe. Ranked #1 in global converged charging market share, Comverse Billing and Active Customer Management solutions serve 500 million subscribers worldwide, and support 18 of the world’s 25 largest telecom providers. Comverse BSS supported one operator’s growth from 40 thousand to over 50 million subscribers over the course of eight years. Ranked #1 globally in voice value-added services, Comverse Voice platforms deliver advanced services more than 400 operators worldwide with more than a billion subscribers. Comverse leads the Visual Voicemail market with more than 60% of the commercial launches worldwide – significantly outpacing all competitors. Company Overview 7
  • 8. About Comverse Comverse® is leading global provider of telecom business solutions that enable communication service provider success in the hyper-connected world through service innovation and smart monetization. The company’s proven and innovative product portfolio includes BSS, Policy Management (PCRF) and Enforcement and Digital & Value Added Services – all backed by Managed and Professional Services. Comverse’s extensive customer base spans more than 125 countries with solutions successfully delivered to over 450 communication service providers serving more than two billion subscribers. Comverse’s solutions are available in a variety of delivery models, including on-site, cloud, hosted/SaaS and managed services. www.comverse.com. Copyright 2013 © Comverse, Inc. All rights reserved. Information contained herein is not a commitment, promise or legal obligation to deliver any products, features, or functionality. Any use of or reference to Facebook or Facebook images or logos does not constitute or imply an endorsement or sponsorship by Facebook of Comverse or the Comverse Share service, or any association between Facebook and Comverse. When using the Comverse Share services and when creating or using any social application it is the CSP’s responsibility to ensure it complies with policies and rules of the relevant social media site (e.g. Facebook). BR 2013 0453